I recently visited the NORIBIC iFactory (Innovation Factory) in Derry to participate in a “Jam, Jamming and Innovation event”. At that event I met the Scottish Jam entrepreneur Fraser Doherty and discovered what jam has to do with jamming and innovation, thanks to the amazing people that run NORIBIC.
Fraser Doherty runs Superjam, having got his taste for entrepreneurship at the age of 14, whilst watching his gran cooking jam in a pan in her kitchen. Fraser started selling his own jam in his village. He subsequently set out to make a sugar free jam. After appearing in a local Scottish newspaper, his company ended up on the shelves of all the major supermarkets via a media storm. His story is enthralling, not least because of the many setbacks he faced At the age of 21, Fraser is already considering what he wants to ‘give back to society’ via his free jam, scone and musical afternoons for elderly people. That’s some going!
Unlike many entrepreneurs who hit such early success, what really appealed to me about Fraser Doherty is the fact that he has not acquired an ego to match his net present value. He has humility and soul that many business owners could learn from.
Fraser’s talk was followed by my own input about jamming and innovation. I had not realised the links between Fraser’s input and jamming until I had heard him speak. But the links are clear:
• Be clear on your aim
• Master your own expertises
• Learn to work with others with expertises that you don’t have but need in order to succeed
• Listen as much as you play
• Take advantage of unexpected deviations from your plan
A mini youtube video shows the results of NORIBIC’s Jam, Jamming and Innovation event. It’s only innovation but it seems they liked it!
I’ve since acquired a copy of Fraser’s book of jam recipes, which is beautifully illustrated with fantastic recipes. I will shortly get hold of his new book, Super Business.