Last night I had the great pleasure of spending an evening in the pub with Bernie Tormé, lead guitarist for Ozzy Osbourne, Dee Snider of Twisted Sister and Ian Gillan of Deep Purple. We have a superb event coming up with Bernie soon – Take a look at Monsters of Rock Business and some of Bernie’s work:
As well as his high profile work with these monsters of rock, Bernie is a talented songwriter and recording artist. As well as a good chat about Prince, Bill Nelson, Gary Moore and other musicians, we spent some time exploring music – business parallels:
1. How the creative process works in music and how that translates into businesses looking to innovate as a source of long term advantage – from songwriting to inventive business thinking. We explored this issue at a global science conference with the Pfizer a while back.
2. How working with rock stars with massive egos has a parallel lesson for people attempting to lead creative / precocious people in intelligent / artistic businesses. This was a key discussion item at London Business School’s strategy summit recently.
3. Improvisation and creativity in music and business – Bernie’s life has been about adding amazing guitar work to polish other star’s performances. He works largely intuitively to do this. How can you tap into a natural intuitive flow? How do organisations such as Google, Imperial College and 3M encourage ‘intuition to order’?
4. Presentation, performance and impact – You have only one chance to make a great first impression on stage with Ozzy! See picture below.
5. Dealing with conflict and trouble at work – Rock’n’Roll is an excellent arena for learning such skills. Some of Bernie’s stories here are x-rated and outside the scope of a public view!
6. Parallel lessons from the music business for business leaders – contracts, money, changes of plans and so on. I have had personal experience of ‘Rock’n’Roll accounting’ having sponsored a world tour with cult punk rocker John Otway and lost my shirt on the enterprise.
These days Bernie divides his time between his recording studios and work with his band GMT. He is also available for business events and conferences where representatives of your business get to interview him on a range of topics. Bernie also provides cameo performances of his work if an ‘aftershow’ element is required at a conference or event.
On stage Bernie is a mighty force to be reckoned with. Yet, in the pub, he is a thoughtful raconteur with fantastic insights and stories about the crazy world of rock’n’roll. Contact me here or via MUSICAL EXPERIENCES if you would like to book him for an Academy of Rock experience!
Finally, here’s Bernie playing a solo with his band GMT: