Last week saw the culmination of the “Monsters of Rock Event”, featuring Bernie Tormé, hosted by the Chartered Institute of Purchasing and Supply in partnership with The Open University. I must say it was a super night. If you were unable to attend, here’s a little window into what took place on the evening. Click on the burning guitar to see Bloomberg TV’s report with Owen Thomas on the evening. Bloomberg have 300 million viewers worldwide which is a mind boggling number:
BBC Radio 4’s Melanie Abbott also attended and put this splendid feature together on their flagship You & Yours Programme:
To my surprise, the event was also featured on BBC One News by the wonderful Mark Norman:
Riffs and Myths of Leadership also featured on BBC 6 Music, The NME, The Independent, Gibson Guitars, BBC Radio 4’s Today Programme, The Sunday Express, The Belfast Telegraph, Planet Rock Radio and many other media, so if anyone is looking to make an impact out there, do get in touch. This prompted my good friend, Richard Strange, the “Godfather of Punk” to ask me to get off the media so other people could have a chance!
We also had an extremely diverse audience, ranging from Academia to Pharmaceuticals, HR Specialists, Industrial Entrepreneurs, Insurance, Construction, Railways and even Lloyds of London. People came from as far afield as Malta, The Midlands and The Isle of Man for the event. So, what did they get? Here’s a few remarks:
“Inspirational – a structured delivery of key management tenets through the art of rock music. The potential for chaos and mayhem reinforced the learning points – risk mitigation came in the form of common understanding, shared direction, a teamworking ethic and the freedom to demonstrate and develop creativity. Net result – a fun-filled, thought provoking learning experience. If you get the chance, take it or regret another missed opportunity to live your business life in the fast lane …….. Peter Cook (and his band of associates) rock the business world!”
Neil Smith, Oxford Brookes University
So, big thanks to Vicky Nolan at O2 for playing drums, singing and playing harp, Guy Cresswell of Promuseast for providing the lighting, John Howitt, international session musician and or course to Bernie Tormé for his superb guitar playing and good humour.
Of course, If you would like to have a micro experience of our work or maybe a 24 hour strategy retreat, please contact us. On the horizon are a sales team conference with Scott Mc Gill, improvisational jazz guitarist and a creativity masterclass with Richard Strange. I’m off for a well-deserved beer with Bernie this evening to discuss opportunities on the horizon with Google, a trip to Romania and a well-known pharmaceutical company …