Alive and Kicking

In recent weeks, I’ve been doing a number of live book launch events, some shorter, others longer.  I’ve attached the slide deck from one of these and have expanded on some of the points in the slides below

AC / DC and Strategy

1. AC / DC have surpassed their peers by ‘sticking to the knitting’ – developing a strong brand and reinforcing it through everything they do.  They have not ‘crossed genres’, wandering into hip hop or jazz fusion.  It’s rare for businesses and individuals to be able to keep doing the same thing and keep their customers in the current age.

2. When they have changed, they have built a strong bridge between the future and the past, which has allowed them to keep their audience and gain new followers.  This is a very transferable lesson for businesses and individuals.

Deep Purple, Creativity and Innovation

3. Innovation needs discipline and structure.  People think that creativity is enough for innovation to take place, but it takes discipline and structure to execute an idea.  We see this on stage when Deep Purple were jamming.

4. Innovative teams require strong leadership.  Deep Purple nearly imploded on many occasions due to creative tensions between the band members.

The Beatles and Creativity

5. Find ways to listen to ideas that seem ‘dissonant’ to currently accepted views.  The Beatles were masters of bringing outside influences into the world of pop music.

6. Delay evaluation of ideas for as long as reasonable, so that you can put distance between the novelty and a sober evaluation of the potential feasibility and impact of an idea.

7. Requisite diversity is essential if you are to have an innovative business.  Find ways to resolve tensions that build up by putting different people together, but resist attempts to sidestep conflict.  The creative leader utilises the tension between opposites whilst maintaining a focus on the goal.  The Beatles are an excellent example of this.

Lady Gaga and Innovation

8. Innovate within the familiar range of the customer’s expectation for maximum early impact.  Build on that for long-term sustainability.  Gaga has cleverly built her music on the firm foundations of Madonna and her peers.

9. Stand on the shoulders of giants if you want to innovate.  Be a genuine learning organisation if you want to stay in business for the long term.  What will be interesting is to see what Gaga does next, having established world domination.

10. Use innovative partnerships and joint ventures to enlarge your market share in ways that benefit all.  Choose your partners wisely and in ways that provide genuine win-win benefits.

For more detail on these points, mail me for your copy of The Music of Business.  Tomorrow, I give the final keynote at a large Pharmaceutical Conference – my title is “Innovation Lessons from the Past, Present and Future“.  If you want to perk up your next meeting, conference or keynote with a healthy blend of business thinking plus live demonstrations and the engagement that comes from live participation, give us a call on 07725 927585 or via e-mail peter@humdyn.co.uk

We finish with the title of this blog:

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