It’s really quite exciting to have written and recorded a rock song, so please forgive this brief intrusion into the “Music Business” blog, but I thought I’d post a short update on our progress to make our song on the economy go viral. There’s also plenty of transferable lessons in terms of marketing, PR and how to use social media.
By the way, here’s all the links in case you feel like sharing any of this. It all really helps:
When planning a campaign of this nature, most of what happens is unplanned and if you want to create a viral campaign, the key move is to adapt and learn quickly. Here’s some of the strange and wonderful unexpected things that have happened through our interventions in social and traditional media:
Management Today picked up on the song, thanks to it being played at a Garden Party with Dr Andrew Sentance, former Monetary Policy Committee Member at The Bank of England:
We’ve had some people finding the video by accident on youtube and they are loving it’s quirkiness. Here’s an example:
The Church of England have also picked up on the song, as have the Catholic Church after I tweeted The Pope and Madonna with a message:
“Papa Don’t Preach … on the Fiscal Cliff” http://www.youtube.com/watch?v=DfTgzMwq8CY
More surprisingly I am being followed on Twitter by a growing number of evangelical Christians in the Mid West of America and in the US more generally. Some seem to love the song, others want to ‘heal me’ 🙂 Here’s Paula White who loves the song:
I’ve just sent the piece to Lembit Opik, the controversial MP who dated the Cheeky Girls. I’m rather hoping we may record a dance version of our follow up piece “Forward Guidance” following the new Governor of the Bank of England Mark Carney’s recent announcements on reforming the way we think about the economy. I can foresee a wonderful dance routine arising from this collaboration! 🙂
Since I wrote this post today Don Richardson in Canada has contacted Bachman Turner Overdrive, Bryan Adams, Avril Lavigne and Celine Dion to ask them to collaborate with me and Bernie Tormé on “Forward Guidance” !! 🙂 So, two weeks into the process, articles in The London Evening Standard, City AM, Management Today, Innovation Excellence in New York, Entrepreneur Country, various local newspapers and radio shows. We have programmes booked with the BBC World Service and meetings arranged in New York on September 6th.
If you have any ideas on how to make the song / video go viral, I’d be delighted to hear from you. If you have a blog that you would like a guest post for etc. just mail me with some Q’s. It just might change the way we think about boom and bust economics! I would like to get Sir Richard Branson, Cliff Richard and President Obama to hear the song, and possibly George Osbourne or Ozzy Osbourne !
Thank you for all your support and please excuse this exuberance ! I hope it’s also instructive in terms of your own approaches to marketing and dealing with the media. If you have not seen the MOVIE, here it is – produced by Val and Errol Whitter of i54newmedia with illustrations from Simon Heath: