We’re off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company. I’ve brought together an international team for this event and it’s going to be extremely hard work but a great deal of fun. Here is the rogue’s gallery, expertly illustrated by Simon Heath, social media’s “Quick Draw McGraw”:
Our work in the build up to the event has involved extracting a number of topics that keep the company’s leaders awake at night, but which are amenable to radical or incremental creative options. We need to develop a micro climate where creativity can flourish and convert that creativity into sustainable and profitable innovations to succeed. We’ve produced a pack of cards to assist people in learning from the event AS WELL as reaching the deliverables. Here’s one of the card deck which summarises our thinking on the principles for innovative thinking:
Oh, and the client found out about our ‘evening work’ and has asked us to perform “Fiscal Cliff” on one of the evenings after the work is done. No pressure then!
Obviously the nature of our work there is company confidential so I can say no more on this. Other than to illustrate the principles of a successful innovation event via the medium of music:
I feel fine – to succeed at such an event requires the tolerance of the unknown. Much of our preparation will focus on building this ‘corporate muscle’:
Walk on the wild side – We will take a number of excursions into the world of radical and incremental creativity at the event using a set of strategies and a suite of tools taken from our repertoire of over 100 approaches to divergent and convergent thinking. This was one of the main reasons we won the business, based on a ‘best fit’ approach rather than a ‘plug and play’ approach. We have built an approach to innovation based on Andy Warhol’s approach to making new things happen at “The Factory” – his ‘innovation hothouse’, which fits in nicely with our location.
Perspire – Creativity may be about inspiration, but innovation is all about perspiration, so our event will emphasise execution and implementation over pure divergence. Check Prince’s song Black Sweat for some inspiration on perspiration!
Finally, and in synch with the title of this blog, here’s a remix of New York – Empire State of Mind by Alicia Keys.