We’re off to New York to run an innovation summit for a major Pharmaceutical company w/c 02 September. This prompts me to mention Andy Warhol, The Factory and the transferable lessons re innovation in business. I see Warhol’s Factory as the ultimate ‘skunkworks’ in terms of the business literature from Tom Peters et al on the topic, where paradigm shifting art was produced from almost nothing in a kind of ‘guerilla’ approach to creativity and innovation.
As a bonus part of our process with the company in the evenings we will be working in a low tech way with a ‘garage innovation’ approach instead of iPads and high tech. This for me models the idea that, whilst some people believe that creativity and innovation needs opulent surroundings and resources, the opposite is also true. Many of the world’s greatest breakthrough drugs have come from shabby laboratories and people who were underfunded and under loved. Much innovation and entrepreneurship starts in garages like HP’s famous start up in a ‘shed’.
To emphasise the ‘garage’ approach to innovation and creativity we are working with toilet tissue as a means of capturing the process, or ‘blog roll’ as I like to call it :
The approach uses a successive series of divergent an convergent thinking stages, spread out over 24 hours to allow just a little time for incubation and improvement. Not quite the levels of incubation that Wallas (1926) had in mind but hey ho, life is busy and this is a piece of added value we intend to use to develop the team’s ability to work confidently and quickly together for the evening. This process admittedly will not produce the final innovations, as the whole process is designed to fit into a few hours. But, it will produce about 30 ‘quick and dirty’ ideas to be taken to the board for further consideration via a peer review process. This is in addition to our main work at the summit to tackle some thorny strategic problems in their full detail. Obviously that’s not shareable. However, it’s based on our approach to what we call “wicked” problems:
For more details on our process design skills, do get in touch. For more on Andy Warhol, The Factory and Innovation, get hold of a copy of our books “Best Practice Creativity”, “Sex, Leadership and Rock’n’Roll” and the latest one “The Music of Business“, acclaimed by Harvey Goldsmith CBE and Professor Adrian Furnham.
We leave with an insight into The Factory and Warhol courtesy of Lou Reed and John Cale. The Factory, Max’s Kansas City and The Chelsea Hotel may no longer be what they were, but we can still learn valuable lessons from their example.