Crowdfunding your business – Lessons from Rawk’n’Roll

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I was delighted to see this approach to Crowdfunding working for my friend Bernie Tormé last week.  In under one day, the project to commission a double album had exceeded it’s funding target and is now providing badly needed income for The Teenage Cancer Trust. The idea behind crowdfunding is simple:

  • Find enough people in the world who love something you want to do
  • Ask them to support you by pledging money up front via a web platform
  • Deliver on your promises

It’s another thing altogether to get people to do the pledging and this requires an enticing set of offers, which Bernie has put together.  I personally love the offer to sell his prized guitar given to him by Ozzy Osbourne, although I don’t think he really wants to part with it at £66 600!!

The number of the beast - £66 600

The number of the beast – £66 600

Crowdfunding is increasingly being used by entrepreneurs to overcome the initial funding hurdles to starting an enterprise.  It also allows independent music artists to cut out the middle man of the music industry, which many musicians detest.  This project will succeed and Bernie was kind enough to suggest that he’d used a little bit of my marketing advice in designing the project.  Now it is past the breakeven stage, the fundraising continues but with the greater goal of providing funding to support The Teenage Cancer Trust. It’s what leading author Daniel Pink discusses when he talks about combining Profit and Purpose in “A Whole New Mind”.

Bernie is simultaneously supporting a social goal as well as a business one

Bernie is simultaneously supporting a social goal as well as a business one

I have agreed a unique special offer with Bernie for executives wishing to put a bit of soul back into their lives.  We’re offering a trip to Bernie’s studio, some insights into the life of a working rock star, a live jam with the man himself and optional guitar lessons.  The offer is strictly limited to groups of a maximum of 8 people.  Contact me for full details via e-mail peter@humdyn.co.uk   Bernie also has a series of guitar masterclasses on offer either face to face or via Skype.

Check out the man to hear just what’s on offer and make a bid in this unique project.  We were lucky enough to do a couple of business events with him a while back.  You can’t beat Rawk’n’Roll ….

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About the Author:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching. Contact via peter@humdyn.co.uk or +44 (0) 7725 927585.

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