How do you take a bunch of business people who have already done a full days work, enthuse them and, in just two hours, get them to write and perform some original songs followed by engaging them in a live open mic jam session? Well, some of that is “our little secret” at The Academy of Rock. But this post let’s you take a peek inside our approach to team development with music, which was judged as outstanding by one of our clients just recently.
The other week, I took the superb band Masterclass to London for an evening of music composition and fun with a market analysis agency whose HR Director prefers to give their staff ‘memorable experiences’ rather than training to engage, retain and motivate them. Alongside a diet of giving them a chance to actually play with the band, we also provided a ‘Scrapyard Challenge’, whereby we provided participants with a range of naive instruments that I got from a car scrapyard. This helps people escape from notions of what a musical instrument is and who is qualified to play one ….
In the event, the scrapyard was barely needed. Instead we found an enormously talented bunch of people at the company. A superb female bass player, several female drummers and singers. Oh yes, and a few guys that got into the groove! So, how did we do this in such a short time from a standing start is perhaps a good question. Here’s our operating principles for doing amazing things in a short time:
Principles for Spontaneous Combustion
Install positive hallucinations – I learned many years ago through teaching MBA’s for the Open University that the first lesson one needs to teach people is to install the idea that success is possible. Many of my OU students would arrive having failed at school and it was necessary to ‘overwrite’ those assumptions before we could get on with the work.
Lead people to the water, but don’t make them drink – A lot of people think I make people do this or force people to participate. In fact I’ve seen people try to emulate what we do and fail miserably. No-one is made to do anything they don’t want to at our events, which is one of the secrets. This sounds like a really simple idea but it works, suitably led and facilitated and with suitable safeguards installed at the outset.
Choice, Choice, Choice – We always bring much more equipment than is really needed. But this provides choice for people and allows them to engage at a level of their own choosing.
Work inside the client / customer’s wish list – During the ‘aftershow jam session’ we took requests from the floor and then worked the songs up with the people. This is only possible if you have an enormous repertoire and was the main reason I chose Masterclass for this event. Involvement and participation breeds engagement. In the event, we ended up playing a whole hour longer than our agreed time with the company, after which time they still wanted more.
We’ve done similar things for a wide range of companies and organisations. To arrange your next staff engagement or conference event with a big difference, please get in touch. Watch out for an exclusive interview with a master of improvisation and creativity – Mr George Clinton, pictured above – coming soon.
About the Author: Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching. Contact via email@example.com 07725 927585