Innovation and Creativity

Last week Bloomsbury commissioned a groundbreaking book on innovation and creativity from me. Bloomsbury are the home of Harry Potter and have a major cadre of thought leaders and business authors alongside their popular offerings. I’m wondering if you would like to be part of this great adventure?

Bloomsbury's HQ in London

Bloomsbury’s HQ in London

I’m looking for stories and mini case studies to be included in the book with full credits to you and your company. There are two themes – one personal and the other more business focused:

1. Personal Creativity Stories

Have you got a story which illustrates how your own creativity works? Can you articulate the circumstances under which you are at your most creative? Do you work best alone or in groups. Does the environment, your mood, stimulation level or time of day matter? Typical strategies for personal creativity include running, showering, being engaged in some non-work related activity e.g. ironing, gardening etc. I’ve attached an example below to give you an idea of the sort of thing I’m looking for. Your story could be anything from 50 to 300 words long. It would be good if you can tie your story to an underlying principle from psychology or neuroscience.

2. Innovation Mini Cases

For Innovation Leaders

  • How do you structure for innovation in your enterprise?
  • How do you create a culture and climate for intrapreneuship?
  • How do you deal with failure?
  • How is your approach to innovation informed (or not) by what academics and thought leaders say about the process of bringing new things into being?

For Innovators

  • Have you taken an idea and converted it to a profitable / sustainable innovation?
  • How did you set about that?
  • What barriers did you have to overcome?
  • How was your approach informed (or not) by what academics and thought leaders say about the process of bringing new things into being?
  • What has been the impact? – on you, on others, on society?

We currently have case studies from Virgin, Pfizer, Fuji Film, Widget, Dyson etc. so I’m looking for examples from different walks of business life. Your case could be anything from 300 to 1200 words long – it does not have to include all the aspects I’ve mentioned above and could focus on other aspects of innovation.

Please send your contributions via e-mail to peter@humdyn.co.uk. The deadline for book submission is tight and I really need your contributions within one month (19 April) to have a realistic chance to integrate your piece into the final manuscript.

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Peter Cook leads Human Dynamics and The Academy of Rock. Author of eight books on leadership and creativity as it applies to business. His latest offerings “Punk Rock People Management” – 2nd Edition and a NEW edition of “The Music of Business” may be pre-ordered now by clicking on the image.

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