The Music of Business Volume II

I’m delighted to announce the launch of a new edition of “The Music of Business”. Signed copies are available direct – simply mail me at peter@humdyn.co.uk You can also order via Cultured Llama Publishers and all the usual places, or join us at the book launch event – details below. The book fuses MBA level lessons on strategy, creativity, innovation, leadership and change with parallel insights from the world of music. Here’s six themes from the book:

1. What can you learn from life in a rock band that is not taught on an MBA programme? I met with Metro Bank and Innocent Drinks last week and both of them pointed out that they hire for attitude above anything else, in common with Sir Richard Branson and Virgin. Generally speaking MBA programmes are a knowledge factory and don’t work on attitude. I’ve taught MBA programmes for nearly 20 years and worked with bands for longer than that so I’m well qualified to make this statement. The blend of MBA + Attitude is an almost unique combination, Professor Adrian Furnham, author of some 80 books on business psychology had this to say on the fusion:

2. How can you be truly adaptive? People talk of adaptive business and learning organisations but how can you truly develop a business that has chameleon like characteristics without losing the benefits of having a longer term posture? Despite my personal dislike for the Sat Nav in my Prius, Toyota remain an excellent company in terms of innovation and adaptability.

2 Toyota Fact File

3. What can we learn from Brian Eno, David Bowie, Jeff Beck and jazz virtuosos about strategies for creativity? Creativity is identified as one of the most important skills for individuals and companies in the 21st century by the IBM study. Simplicity is just one of the hallmarks of what makes for creativity that turns into innovation. Simply stated:

Screen Shot 2015-05-25 at 19.40.01

4. What can we learn about the psychological concept of flow from music? Here’s a snippet from our masterclass on effortless mastery which is available in your company featuring the cello playing of Silvia Impellizzeri.

Flow 2

From Sicily - Silvia Impellizzeri - City Headhuntress, NLP Master, Cello Player

From Sicily – Silvia Impellizzeri – City Headhuntress, NLP Master, Cello Player

5. When innovating, how can you learn from musical concepts such as dissonance and consonance to help you design products and services better? We explore these and many other concepts in an engaging way without all the business jargon which makes the average business book dull. Larry Eliot at The Guardian and Perry Timms at the CIPD agree:

Screen Shot 2015-05-28 at 08.39.40

6. What can you learn about peak performance and other matters from Prince? I’ve been privileged to meet George Clinton and Sheila E this year, both major influences on Prince and outstanding performers in their own right. Prince seems to have an illuminated view on the theory of constraints.

Prince on improvisation

Image by corporate illustrator Simon Heath @simonheath1


Come to our launch party on the evening of Tuesday June 9th – featuring Richard Strange, Leader of underground proto-punk band The Doctors of Madness, an actor who has appeared in Harry Potter, Batman, Robin Hood and who has performed with Tom Waits, Peter Capaldi (Doctor Who etc.), Gary Kemp (Spandau Ballet), Marianne Faithful et al. Tickets available only from Book Launch Event, priced £10.

So, get hold of your copies of The Music of Business alongside it’s sister volume Punk Rock People Management. Or book us for a masterclass in your company with a celebrity guest, to make your event unforgettable.

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