Do It Yourself – Disrupting the Music Industry

Come join us at The Virgin Lounge in Eagle Place, London on Friday December 04 at 3 pm where I will be talking with Mark Christopher Lee, leader of cult indie band “the pocket gods”. Mark was discovered by the late John Peel who liked his song written about his local curry house – “Ballad Of The Peshwari Naan” and was called a “wilful maverick” by Tom Robinson. Mark has just released an album called 100 x 30. Mark explains the concept:

“I wanted to do something to help musicians gain fairer royalties from the music industry/streaming giants with an album of 100 songs all 30 seconds long – For example Spotfiy pays out a tiny royalty of 0.007p per track over 30 seconds. This gave me the idea of recording an album of 100 songs that were 30 seconds long each. Why write songs that are any longer? All the songs were recorded on laptops in garages from just a few takes in a lo-fi style – the album is all about ideas and creativity as opposed to perfectionism and over production – technology allows people to record great quality music at low cost at home which is very punk and empowering”.

In my business life, I’ve written about the theory of constraints on a number of occasions and this project is a classic exercise in using constraints as a spur to creativity. See Constraints and Creativity for more information.

100 x 30 - Click to view the website

100 x 30 – Click to view the website

Mark has written and recorded 72 albums since 1998. As well as an indie legend, having previously played bass in Jesus and The Mary Chain, he also runs his own indie label which is now home to 20 or so aspiring new artists, many of whom are favourites on BBC 6 music as well as home to more established acts such as the legendary songwriter Larry Weiss, who wrote million sellers Rhinestone Cowboy, Bend Me Shape Me and Hi Ho Silver Lining. 

100 x 30 features Mungo Jerry, Owen Paul (My favourite waste of time), Tom Greene of The Orb et moi – I contributed a 1984 inspired track under the name “The Pigs of Freedom” called “Anaesthesia Politica”, which sports 3 verses, 3 chords, a 3 second guitar solo and comes in at 33 seconds long – just 3 seconds over Spotify’s budget to qualify as a song 🙂 I am looking forward to my 0.007 pence royalties from them!!

City AM picked up the story recently, comparing us with Taylor Swift – I’m not sure the comparisons are valid, but take a look for yourself:

The first time we have been linked to Taylor Swift - Click to access City AM article

The first time we have been linked to Taylor Swift – Click to access City AM article

Please contact the London Eagle Place Lounge on 0207 439 8802 to register your place. It’s absolutely FREE!!  All event details here.

Here’s “Anaesthesia Politica” – I described it as a 1984 inspired Psychedelic Political Punk Poem!  An entirely new genre of music I think 🙂

and the slightly longer “Pestonomics“, released last week in support of Cancer Research UK:

Click to buy the track for Cancer Research UK

Click to buy the track for Cancer Research UK

… and two  of the album tracks:

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About the Writer:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching.  Contact via peter@humdyn.co.uk or +44 (0) 7725 927585

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