Brainpower

We are entering the 4th industrial revolution. This is not the age of steam, coal or manufacturing, but the information revolution, where value is created primarily through the intelligent combination of knowledge and wisdom.

How shall we cope in a world where it has variously been predicted that up to 50% of our jobs will disappear in the next few decades?  What does that mean for education, where the half life of knowledge is in freefall? What will become of money in such a world?

These and other topics are the subject of a new book I’ve just released with Gower / Routledge entitled “Brain Based Enterprises“.

Click to view on Amazon

Brain Based Enterprises offers a unique synthesis of cutting edge academic research and pragmatic insights into business practices in the art and discipline of leading and managing enterprises where ideas, intelligence and insight are the currencies of sustainable collaborative and competitive advantage (SCCA). From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation through the convergence of humanity and technology. Rapid and dramatic advances in our understanding of genomics, biotechnology, computing and robotics make it possible for us to create a better world or destroy what we have created. Brain Based Enterprises explores both sides of the equation so that you can choose wisely.

Four scenarios for our union between man, woman and machine

Brain Based Enterprises draws upon leading edge research but expressed clearly and concisely for the busy person seeking to inform and illuminate themselves with a rich mixture of pragmatism and wisdom. Featuring numerous case examples from companies ranging from biotechnology to banking and bots, Brain Based Enterprises grounds the ideas and relates to busy people seeking practical inspiration.

Brain Based Enterprises addresses questions such as:

  1. How shall we function in a world where man and machine will have interchangeable and complementary functions?
  2. How will we re-organise organisations to make best use of collective cybernetic and human intelligence?
  3. What will intelligence actually mean in a world where we are drowning in data? Instead how shall we swim with information?
  4. How may we become more intelligent, individually and collectively?
  5. What can and should Governments do to encourage intelligent societies?
  6. How will education need to change in order to continue to be relevant and effective?
  7. What role can leaders and Human Relations specialists play in stimulating an enterprise’s collective synapses? How can they engender climates and cultures where ideas, intelligence and insight are the norm?

The book and our other offerings lend themselves to keynotes and longer masterclasses via our websites Human Dynamics and The Academy of Rock.

Rather than drowning in data we must learn to swim with knowledge and wisdom in the machine age

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