Censorship and Music

The latest piece of music to cause controversy and censorship is not a piece about sexual proclivity, drug abuse or one with parental advisory lyrics … merely one that discusses the issue of Post Truth Politics … Have we reached an all time low in participation and democracy when this happens? The BBC claims that it no longer bans any records but seems to have made an exception in this case. Perhaps it was told to?

Buy your copy of LIAR LIAR to highlight the folly of this strategy.  The East Germans and Russians were notable examples of  Governments that sought to control music in pursuit of a totalitarian state. All proceeds go towards food banks in the UK, now part of our “advanced society”.

Click to buy on iTunes

In case you have not heard the song, check out the You Tube video and then buy the track on iTunes, Google Play and so on. Support our campaign to improve our democracy and release us from self-harming Brexit at “Stop Hardcore Brexit

Famous songs that have fallen prey to censorship include Lola by the Kinks, School’s Out by Alice Cooper, Relax by Frankie Goes To Hollywood and more curiously With My Little Stick Of Blackpool Rock by George Formby which was censored. Banning is almost a surefire guarantee of a song’s popularity and one wonders at the wisdom of such things in an internet age.

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Peter Cook leads The Academy of Rock and Human Dynamics, offering outstanding keynotes, masterclasses and longer term Business / OD, Coaching and Mentoring. He is author of 7 and a half books on business leadership. Check them out at Amazon.

Connecting Musicians with Fans … and Money

I connected with a startup company of musicians on an app concept that helps musicians make money from their art and connect with their fans all over the world, from semi pro to professional. MyMVision is more or less “Linkedin for Musicians” – no memes, politics, crap, clutter and so on! – just musicians talking with their fans and other musicians. If you want to improve your signal to noise ratio in reaching your fans it’s what My Space promised to be and quite a bit more.

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You can:

  • Create your musician / band profile and showcase your talents to the world – upload a 60 second video of your work – this unique feature allows you to find musicians of specific genre and skill levels in ways that are currently unavailable
  • Find other musicians using the geo-location facility – great if you want to find musicians of a certain quality level around the world
  • Promote your band / gigs / merchandise
  • Find venues and other agencies to help you spread your music and make money from it

Check the app out:

iPhone / iPad

Android

MyMVision Website

Facebook

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I’d be interested in your views on the development. If you know of any other musicians that might be interested feel free to share this. It’s already gained the approval of a few pro musicians …

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Bernie Torme’s new album can be found at http://www.bernietorme.co.uk

The origins of MyMVision

There are 200 million musicians on planet earth, of which 10 million have a fanbase but are not mainstream artists. At the lowest level, most serious musicians have up to 100 fans in their circle. Up till now some 95% of musicians are unrecognised and unrewarded for their efforts to write and perform music. The Internet of Artists are breaking new ground with a new platform for musicians that will allow them to collaborate, gain new markets for their music and finally turn their passion into profit. The Internet of Artists is a British start up company led by Riccardo Barbieri Torriani, an Italian entrepreneur, who started his career working in the square mile whilst playing music in his spare time. Like Sir James Dyson who became frustrated when his vacuum cleaner did not suck, Riccardo thought there must be a better way to connect and collaborate with musicians than My Space or Facebook, which is contaminated by the “noise” of cat photos, memes and pictures of other people’s breakfasts. This line of thought gave birth to MyMVision.

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Nell Music make quality drums from Brazil with love to the world http://www.nellmusic.com/

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Raf and O’s music is hypnotically beautiful. Find it at http://www.rafando.com

The Godfather of Punk - Founder of The Doctors of Madness and Cabaret Futura

The Godfather of Punk – Founder of The Doctors of Madness and Cabaret Futura

Nub Music release award winning albums that disrupt what we know as music, including 100x30 second songs on Shakespeare and Punk featured in the Guinness Book of Records http://www.100x30.com/

Nub Music release award winning albums that disrupt what we know as music, including 100×30 second songs on Shakespeare and Punk featured in the Guinness Book of Records http://www.100×30.com/

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Peter Cook leads The Academy of Rock and Human Dynamics, offering outstanding keynotes, masterclasses and longer term Business / OD, Coaching and Mentoring. He is author of 7 and a half books on business leadership. Check them out at Amazon.

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Leadership Lessons from Two Virgins

I was approached by David Tait OBE recently to form a speaking partnership. David was with Virgin Atlantic from the very beginning and is acknowledged by Sir Richard Branson as having played a pivotal role in the development of Virgin, marking its progress from an underground office to a global luxury brand.David wrote British Atlantic Airways first business plan, a company that would eventually become Virgin Atlantic. In 1984, Tait became the fledgling airline’s first US employee, reporting directly to Sir Richard Branson. He built and led all the airline’s North American operations including sales, marketing, operations, customer service, finance, IT and HR. He was awarded an OBE in 2001 by Queen Elizabeth II for “services to British aviation in the United States”. Since that time he has worked as a consultant to the airline and travel industry and is a founding partner in the online luxury hotel booking site “Discover Luxury”. David has a veritable treasure trove of stories that offer insights into the ingenious and disruptive strategies of a serial entrepreneur and the Virgin brand. Here are just a few of the stories we share in our work together.

I want to break free … frustration and innovation


In the same way that Sir James Dyson’s breakthrough Dual Cyclone vacuum cleaner was inspired by his frustration with his existing vacuum cleaner, Branson’s decision to start Virgin Atlantic was inspired by a sense of frustration with existing customer service:

“As the head of Virgin Records, Richard Branson was a frequent flier between London and New York. Frustrated by consistently high fares and bad service he was convinced there had to be a better way and so, never one to be hindered by conventional wisdom, decided he would look at starting his own transatlantic airline. He’d learned from his success in the music business that what doesn’t work in theory can sometimes work in practice. But this was different – in a business ruled by Goliaths, starting another airline was a major leap of faith!

But just ‘another airline’ wasn’t what Branson had in mind. With the help of a few former Laker executives and some entertainment industry flair, Virgin crafted a radically different model. Branded Virgin Atlantic Airways – by conservative airline standards a risqué move – the product it offered would be equally disruptive.”

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An obsession with Customer Service – Virgin Upper Class

Being frustrated is insufficient to innovate.  You must go on and do something about it. Some 5127 prototypes later James Dyson produced his first commercially viable Dual Cyclone cleaner. Branson also went past frustration and disrupted the market in a monopoly industry. Find out more about Dyson and Branson in our exclusive interviews with both at “Leading Innovation, Creativity and Enterprise

Screw it, Let’s do it


David recalls the “Screw it, Let’s do it” days of Virgin Atlantic’s maiden flights to New York. One of Richard Branson’s secrets is that he is a master of delegation and that sometimes means he does not always “do the detail”. It turned out that Richard had managed to forget his passport for the first Virgin Atlantic flight to the USA, which technically made him an illegal immigrant! David had to skilfully navigate his way out of the problem …

Brand-son


David also shares insights on how to change the customer experience via the early days of Virgin Atlantic with a fellow alumni of my secondary school, Sir David Frost:

“Those on the inbound trip were party to a flight that could well have made the Guinness World Records book for the most champagne consumed on a single Atlantic crossing.

A smiling David Frost, who was almost a weekly commuter across the Atlantic at the time, told me that it was the first time he’d ever made the entire seven-hour trip standing up with a drink in his hand”.

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Sir David Frost R.I.P.

As well as some great storytelling, together David and I offer deep insights and takeaway concepts presented in ways that last forever. My experience of teaching MBA’s over 20 years has shown that we are missing out on the heart and soul of leadership by just teaching dry concepts. The mnemonic MBA should really stand for Much Bigger Amplifiers rather than More Blooming Analysis! We cover subjects such as

  • Disruptive thinking about your business strategy and practices
  • Converting ideas into sustainable innovations
  • Building and rethinking your brand to face a VUCA world (Volatile, Uncertain, Complex, Ambiguous)
  • The “anatomy” of Sir Richard Branson : Why he leads the way he does
  • How does Virgin organise its affairs? – Culturally, structurally and in terms of day to day people management
  • Customer Centricity without Customer OCD
  • Leadership for good : Balancing Passion, Purpose and Profit

We finish with the hilarious story of Richard’s entrée into the world of Cola, which resulted in failure:

Cola Wars


“When trying to promote anything in the US one really has to “Go big or go home” – well, we went big! … I drove a vintage Sherman tank down Broadway … heroically smashing through a giant wall of Coke and Pepsi cans.”

Sir Richard Branson

On this occasion Richard’s underlying modus operandi of “playing David to Goliath” did not succeed. Coca Cola engaged their massive distribution machine to ensure there was no room on the shelves for Virgin’s product, Coke was discounted massively and Virgin retired injured. The key point here is the idea that success recipes work for a set of reasons and therefore transplanting a recipe (the David and Goliath approach in this case) does not always work in a new set of circumstances.

Contact me via peter@humdyn.co.uk to book David and myself for that very special event.

With Sir Richard Branson at The Virgin Money Lounge

With Sir Richard Branson at The Virgin Money Lounge

Engineering Bohemian Rhapsody

Here is our 1:1 interview with Barry Ainsworth, the man who engineered Bohemian Rhapsody as well as records for people as diverse as Otis Redding, Dusty Springfield, The Kinks, Rush, Deep Purple, Toyah, Yes, Jack Bruce, Hawkwind, Sooty !! and a very long list of music acts from the 1960’s and 70’s. Filmed and produced by Rory Gill, freelance film maker. Barry and I are available to give talks on aspects of working with precocious talents and extracting their genius with transferrable lessons for businesses who are interested in innovation and creativity.

Some of the artists Barry has produced

Just some of the artists Barry has produced … from Otis Redding “Dock of the Bay” to Deep Purple, Nancy Sinatra, The Beach Boys, Petula Clark etc.

To whet your appetite, in this film you will learn about:

  • Working in Liverpool’s Cavern – birthplace of The Beatles
  • Working with Frank and Nancy Sinatra
  • Dealing with Monsters of Rock – Deep Purple, Cream
  • Working with incendiary people – Lemmy, Punk Rock
  • Innovation in music recording and production
  • Working with Queen and dealing with perfectionists

So, please view the film, comment and share it widely.

Barry Ainsworth and Rory Gill at The Virgin Lounge

Barry Ainsworth and Rory Gill at The Virgin Money Lounge in London

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Peter Cook leads The Academy of Rock and Human Dynamics. Check his books out on Amazon:

Click to view books on Amazon

Click to view books on Amazon

If you enjoyed this article, try some of our other work:

On Creativity and Playfulness

Prince and Innovation

Leading Innovation, Creativity and Enterprise

Hendrix and Clapton compared – Innovation style

Amplifying your brand

What do Pete Townshend, Jeff Beck, Slash, Alex Lifeson, Kirk Hammett and Buddy Guy have in common? They all played through a guitar amplifier brand that the legendary amp designer Steve Grindrod has worked for …

I came across Steve Grindrod recently via a couple of contacts in a most unlikely series of network connections, from Cult Punk Rocker John Otway to the owner of Carlsbro Amplifiers, a chap in Canada who I’d connected with on Linkedin via another Brit abroad who went to school with Elton John and worked on Live Aid !! 🙂 Proof positive to the naysayers that networking works … but, like everything, you have to work at it …

Steve is the designer of Grindrod Amplifiers with 27 years working as Chief Designer at Marshall Amps, where he created iconic amps including the JCM800, Silver Jubilee, JCM900 and JCM2000 and 8 years as Chief Designer at Vox, where he created the AC30, Custom Classic, and Heritage AC15. A tech enthusiast and tone obsessive, Steve created Grindrod to take the guitarist’s dream sound to new heights.

Buy your share of Grindrod Amplifiers - Click on the picture

Buy your share of Grindrod Amplifiers – Click on the picture

Steve is inviting music enthusiasts to share in the ownership of his namesake brand through popular UK equity crowdfunding portal Seedrs. Grindrod is making 50-percent of the equity in his company available through the Seedrs offering. He says:

“For over 40 years I’ve obsessed on one thing: making guitarists sound better. The way I’ve achieved this is by listening deeply to their concerns and by becoming one with their wants and needs,” said Steve Grindrod. “Since we’re one emotionally and SGA is still a young company, I felt it would be meaningful to invite guitarists to share in the growth of my brand with me. Has a guitarist ever been able to say, ‘I own a piece of the amp brand I play?’ Now they can.”

What do Grindrod amps sound like?  Well, have a listen to this demo by Steppenwolf’s guitarist:

This is your once in a lifetime chance to own a piece of music history. Shake your money maker by checking out Grindrod’s Crowdfunding Site out now.

Hall of fame

Hall of fame

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Peter Cook leads Human Dynamics and The Academy of Rock. Check his latest book “Leading Innovation, Creativity and Enterprise” out at Bloomsbury.

Leading-Innovation-Twitter

Shakespeare Versus Spotify

Announcing a record breaking album of songs inspired by Shakespeare in the form of the album Shakespeare Versus Streaming. The album, up for a Mercury Music Award, is the brainchild of Mark Christopher Lee and I’m proud to have contributed two songs to it, one of which explores the dark theme of Donald Trump.

100x30

Mark says of the 100 x 30 project and some of the songs on the album:

This is London band The Pocket Gods’ new album of one hundred thirty second songs – and all about the great Bard himself!
It’s being released on Nub Music/Thoroughbred Music with distribution by Proper Music on July 15th 2016 – to mark the 400th anniversary of his death.
Following their previous groundbreaking album “100×30”-  cult indie band The Pocket Gods are continuing the campaign for fairer royalties from streaming services such as Spotify with this, another album of 100 songs all 30 seconds long. !!

The previous album 100×30 is to be listed in the Guinness Book of Records.

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Peter Cook leads Human Dynamics, offering better Business / Organisation Development and Coaching / Mentoring. He offers keynotes that blend World Class Leadership Thinking with the wisdom of the street via The Academy of Rock – where Business Meets Music.

For some wisdom on business leadership, innovation and creativity, check Peter’s seventh book out at Bloomsbury or book us for our full development programme or a keynote or masterclass session.

Fitter, Happier, More Productive

Our latest post for Sir Richard Branson’s Virgin Group can be found at Fitter, Happier, More Productive. It begins with this question:

We have more access to more data about our health, wealth and happiness than any previous generation. But does more data give us a greater sense of wellbeing?

Click to view our articles for Virgin

Click to view our articles for Virgin

Well, what do you think?

Shall we ask Tom Waits?

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“We are buried beneath the weight of information, which is being confused with knowledge; quantity is being confused with abundance and wealth with happiness”

And the dark thoughts of Radiohead? The song “Fitter, Happier” was described by Yorke as a checklist of slogans for the 1990s, which he considered “the most upsetting thing I’ve ever written”. More than ever, we are bombarded with slogans to live by and we need to be centred in order to cope with modern life.