Breaking Brexit Before Brexit Breaks Britain

Just out, a book which provides support for people wanting a Better Britain in a Better Europe for a Better World …

Let’s Talk About BREX .. it” offers a practical companion for those of us who are not prepared to let Britain slide into oblivion, just because it is not the English way to point out that we’ve had 2.5 years and achieved absolutely nothing:

  1. No Deal is widely recognised as a catastrophe.
  2. Theresa May’s deal does not secure business continuity through the lack of a customs union, the Northern Ireland border and freedom of movement for our children to live and work in Europe.
  3. Quite simply none of the deals on offer compare with our current arrangement with the EU.

It is always a mistake in business to pursue a strategy in the face of compelling evidence that it will fail. If I waited 2.5 years to give a business proposal to my clients I’d rightly be sacked. Brexit is indeed more complex than my business proposal example, but 2.5 years is a fair test. We must stop before further irreversible damage is done to the UK.

“Hanging on in quiet desperation is the English way

The time has gone, the song is over

Thought I’d something more to say”

Pink Floyd – Time

We have reached a point of what I call “Brexit Apathy” on both sides of the false binary debate that has atomised our United Kingdom. Brexit voters are rightly tired of Remainiacs, proselytising, cajoling, shouting, singing.  In some cases they attempt to hug Brexit supporters to death, “killing them with kindness, understanding and warm fuzzies.” By the same token, some Remainers are also unimpressed with the ongoing tsunami of Brexit resistance, as active protest is not the “English” way. Some Remain supporters are now paradoxically of the view that we must follow the “will of the people”, especially if that avoids civil unrest.

My brother is a case in point. He voted Remain but now exhibits what academics call “learned helplessness.” In other words, he does not know what he could do to change the course of history. Nor does he believe he has the right to interfere with the will of the people. He also fears street violence.  This in spite of the fact that the evidence suggests that the vast majority of people have fallen asleep about Brexit. Some even believe we have already done Brexit in my area of “Brexit Central.”

You will find “Let’s Talk About BREX .. it” of value if you want to know how to:

  • Deal with Brexit apathy on both sides of the binary debate to change minds such that we stop the rush into Brexit self-harm.
  • Overcome the sheer despair of offering reasoned debate to leave voters, only to be shouted at with such platitudes as “Get Over It – We won – 2-Nil – End Off.”
  • Cope with verbally and physically aggressive leave voters in their attempt to silence democracy. I myself was punched in the face, receiving two black eyes, by 7 people who had run out of words to conduct a dialogue and found it easier to use fists as an instrument of persuasion. If you are to conduct what I call “Brexorcisms” we must expect aggressive reactions at times, although physical violence is very much an exception.

  • Win the battle for hearts and minds in populist media.
  • Heal strained relationships with friends and family after Brexit, at home, on the streets and on social media.
  • Ride the roller coaster of personal emotions that Brexit uncertainty has thrown at us – what J.K. Rowling would call “Defence Against the Dark Brexit Arts.”

In “Let’s Talk About BREX .. it, I’ve set out strategies, tools and techniques that I and others have used over nearly three years of anti-Brexit activism. They are illustrated with stories that give example as to how to turn around some of the most closed minds on the subject. I have done this in the hope that these will offer some inspiration and support to others.

Are you ready for some Brexit ghostbusting?

Find “Let’s Talk About BREX .. it” on Amazon now.  Support our work via the Crowdfunder.

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What Conservatives think about Brexit

This is a resignation speech from young Conservative member of the peerage Edmund Limerick, who is leaving the party due to his concerns about Brexit. It expresses well the PESTLE (Political, Economic, Social, Technological, Legal, Ethical, Environmental) factors upon which big decisions should be made, rather than reducing them to snappy populist slogans. Please back our plan to tour the UK to engage in a meaningful dialogue with people across the political spectrum on our forthcoming General Election.

Lords save us

Dear David,

Please take this email as notice of my resignation from the ACP [Association of Conservative Peers] and the Conservative Party.

I was recently advised that the three qualities required for a prospective Tory peer were experience, hard work and loyalty.

A year ago loyalty meant commitment to remaining in the EU. Now it apparently means commitment to leaving the EU Customs Union. I cannot be loyal to this unmandated and suicidal policy.

I remain convinced that a hard Brexit is the greatest mistake this country can ever make, and one which will haunt us for generations to come. We have spent over 40 years building a common market with our EU partners and although the work is far from complete, it has resulted in remarkable economic and political success for the UK and Europe as whole, acting as a magnet first for southern nations such as Spain, Portugal and Greece to transition from dictatorship to democracy, then for the newly liberated countries of eastern Europe to join the club, all of them with strong British encouragement. The large EU country which has benefited most of all is arguably the UK. Our free trade traditions, English language, natural borders and retention of our own currency have given us all the benefits and few of the costs of membership. Notably we have largely escaped the effects from mass immigration from North Africa which are so afflicting southern Europe at present. It makes our present obsession with immigration look petty and selfish, against a backdrop of real misery and crisis in the Middle East and Africa and along its EU borders.

Economically we have benefited from becoming the international gateway for foreign investment into Europe. Margaret Thatcher made huge efforts to attract the likes of Honda and Nissan to the UK, turning us over 30 years from the sick man of Europe into one of its leading car exporters. Bankers may not be popular, but the City of London has created great wealth for the south east, and it also contributes at least 11% of the country’s tax income and enables the UK to run a current account deficit and public services it would not otherwise be able to afford.

I acknowledge the result of last year’s referendum but I fundamentally disagree that a 52% protest vote, a vote denied to EU nationals living in the UK, gives the government a mandate to do anything more than to negotiate exit terms with the EU and then report back to Parliament and the country as a whole for a further vote once it becomes clear what Brexit really means.

What will it mean? It is delusional to think that the EU under its reinvigorated Macron-Merkel Franco-German leadership will do anything other than defend the EU’s own interests, foremost of which is a demonstration that leaving the EU is a costly and disastrous mistake. Juncker was right: the EU will act to ensure that the UK is punished. And they’ll gladly pick up our financial services industry and our other exporting industries rendered uneconomic by the risk of future tariffs. There is simply no way that any possible deal with the EU will be better than the one we have just torn up.

The results of hard Brexit or no deal (the most probable outcome considering it took the EU and Canada 8 years to agree a marriage, let alone a divorce and then a new relationship) once the Article 50 two years have expired will include inflation, a rise in the cost of living, collapse of foreign investment, significant job losses not only in the City but across the country, a loss of international influence, and quite likely the secession of Scotland (if the English can ’have their country back’ why should they not too?) and Northern Ireland, which will not be happy about the reimposition of customs and immigration controls along its border with the Republic, which will have better living standards to boot.

The United Kingdom will no longer be united. Great Britain will no longer be great. Little Englanders will have got what they wanted: little england. I predict considerable public anger, especially amongst the young who voted overwhelmingly to remain and whose futures are being so casually squandered.

And what will this new England be like? Our negotiating power will be feeble. A free trade agreement with China which still has political prisoners and slave labour will flood us with cheap imports and do nothing for protection of UK jobs and standards. A free trade agreement with a protectionist USA will flood us with subsidised food products that would also not meet current UK or EU standards. We shall likely see 30 mile queues towards the Channel Ports as the French reimpose customs inspections in Calais. Apart from fishermen (the only Brexiteers whose views I respect) no-one will be better off.

If you have bothered to read this far I thank you humbly for your patience and urge you to use your position within a party that looks set to gain a substantial Commons majority to back the voice of common sense and reason, no matter what the pressure from the Whips. Unless there is a crisis resulting in a new general election it seems that the focus of debate will move to within the Tory party.

As for me, I am joining the Lib Dems in the hope that a grand coalition of the sensible, moderate, non Europhobic and non suicidal public might be created out of the hitherto silent ranks of sensible Tories and sensible Labour supporters who are neither hard Brexiteers nor Corbynistas. We may yet see the creation of a new centre party. For now the Brexit tail is wagging the Tory dog, and I am bowing out.

Sincerely,

Edmund Limerick

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Please support our UK wide tour to restore informed dialogue to our country. Currently calling at:

HOVE / LEWES – SAT 20 May

BATH / BRISTOL / SWINDON – SUN 28 May  or 04 June – As Part of The Bath Festival

IPSWICH – MON 29 May – Beach Baby Party and “GE / Brexit Live Jam Session”

YORK – FRI 2 June – We go head to head with BBC’s “Any Questions” !!

With more dates possible in between these ones. Contact me to organise an event. We live stream the events for maximum reach and impact across the planet.

Mantras obscure the truth

The House of Lords’ Prayer – A parody which we use on Downing Street Vigils to point out the folly of Brexit

 

Brain Drain ?? Call for case studies for a new book

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I am looking for companies that wish to be featured in my eighth book for Routledge, which deals with the issue of what I call the “Brain Based Economy”, where ideas, intelligence and insight are the currencies of sustainable advantage. You and your company will find this of use if you:

  • Lead an enterprise that trades in the fields of knowledge sharing, creativity, intelligent design etc.
  • Are interested in finding better ways for “humanity” to interact with “machinery” i.e. computers, robotics, machines
  • Are interested in disruptive business strategy and change management

Your company gains from the publicity involved with being associated with the book and it’s global reach and also from the process of data collection itself.  We are already talking with global consultancy Arthur D. Little, Q-Bot – an innovative robotics company in London, Fujitsu and The Chartered Institute of Personnel and Development about the consequences for humanity in a world where man, woman and machine have converged.

The book can perhaps be summarised by a paragraph from the beginning which describes the “Brain Based Enterprise” concept. I was recently asked what was the most significant innovation in the last twenty years in an interview. Apart from the fact that the question is almost impossible to answer I was drawn to mention The Human Genome project and Wikipedia. What characterises both of these innovations is that neither are physical products such as the steam engine. Instead they are based on information in an economy where intelligence, ideas and innovation are the currencies of progress in what I call The Brain Based Economy. We have always used our brains to solve problems but we have also thoughtlessly plundered the world’s natural resources in doing so. We’ll have to think much more cleverly and systemically to address some of the problems we have created as a result of this.

Please get in touch if you are interested to find out more.

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Brains – the currency of sustainable advantage

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Peter Cook leads Human Dynamics and The Academy of Rock. Author of 7 1/2 books on Leadership, Innovation and Creativity. Find his current books on Amazon.

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Leadership Lessons from Two Virgins

I was approached by David Tait OBE recently to form a speaking partnership. David was with Virgin Atlantic from the very beginning and is acknowledged by Sir Richard Branson as having played a pivotal role in the development of Virgin, marking its progress from an underground office to a global luxury brand.David wrote British Atlantic Airways first business plan, a company that would eventually become Virgin Atlantic. In 1984, Tait became the fledgling airline’s first US employee, reporting directly to Sir Richard Branson. He built and led all the airline’s North American operations including sales, marketing, operations, customer service, finance, IT and HR. He was awarded an OBE in 2001 by Queen Elizabeth II for “services to British aviation in the United States”. Since that time he has worked as a consultant to the airline and travel industry and is a founding partner in the online luxury hotel booking site “Discover Luxury”. David has a veritable treasure trove of stories that offer insights into the ingenious and disruptive strategies of a serial entrepreneur and the Virgin brand. Here are just a few of the stories we share in our work together.

I want to break free … frustration and innovation


In the same way that Sir James Dyson’s breakthrough Dual Cyclone vacuum cleaner was inspired by his frustration with his existing vacuum cleaner, Branson’s decision to start Virgin Atlantic was inspired by a sense of frustration with existing customer service:

“As the head of Virgin Records, Richard Branson was a frequent flier between London and New York. Frustrated by consistently high fares and bad service he was convinced there had to be a better way and so, never one to be hindered by conventional wisdom, decided he would look at starting his own transatlantic airline. He’d learned from his success in the music business that what doesn’t work in theory can sometimes work in practice. But this was different – in a business ruled by Goliaths, starting another airline was a major leap of faith!

But just ‘another airline’ wasn’t what Branson had in mind. With the help of a few former Laker executives and some entertainment industry flair, Virgin crafted a radically different model. Branded Virgin Atlantic Airways – by conservative airline standards a risqué move – the product it offered would be equally disruptive.”

revivals

An obsession with Customer Service – Virgin Upper Class

Being frustrated is insufficient to innovate.  You must go on and do something about it. Some 5127 prototypes later James Dyson produced his first commercially viable Dual Cyclone cleaner. Branson also went past frustration and disrupted the market in a monopoly industry. Find out more about Dyson and Branson in our exclusive interviews with both at “Leading Innovation, Creativity and Enterprise

Screw it, Let’s do it


David recalls the “Screw it, Let’s do it” days of Virgin Atlantic’s maiden flights to New York. One of Richard Branson’s secrets is that he is a master of delegation and that sometimes means he does not always “do the detail”. It turned out that Richard had managed to forget his passport for the first Virgin Atlantic flight to the USA, which technically made him an illegal immigrant! David had to skilfully navigate his way out of the problem …

Brand-son


David also shares insights on how to change the customer experience via the early days of Virgin Atlantic with a fellow alumni of my secondary school, Sir David Frost:

“Those on the inbound trip were party to a flight that could well have made the Guinness World Records book for the most champagne consumed on a single Atlantic crossing.

A smiling David Frost, who was almost a weekly commuter across the Atlantic at the time, told me that it was the first time he’d ever made the entire seven-hour trip standing up with a drink in his hand”.

richard-branson

Sir David Frost R.I.P.

As well as some great storytelling, together David and I offer deep insights and takeaway concepts presented in ways that last forever. My experience of teaching MBA’s over 20 years has shown that we are missing out on the heart and soul of leadership by just teaching dry concepts. The mnemonic MBA should really stand for Much Bigger Amplifiers rather than More Blooming Analysis! We cover subjects such as

  • Disruptive thinking about your business strategy and practices
  • Converting ideas into sustainable innovations
  • Building and rethinking your brand to face a VUCA world (Volatile, Uncertain, Complex, Ambiguous)
  • The “anatomy” of Sir Richard Branson : Why he leads the way he does
  • How does Virgin organise its affairs? – Culturally, structurally and in terms of day to day people management
  • Customer Centricity without Customer OCD
  • Leadership for good : Balancing Passion, Purpose and Profit

We finish with the hilarious story of Richard’s entrée into the world of Cola, which resulted in failure:

Cola Wars


“When trying to promote anything in the US one really has to “Go big or go home” – well, we went big! … I drove a vintage Sherman tank down Broadway … heroically smashing through a giant wall of Coke and Pepsi cans.”

Sir Richard Branson

On this occasion Richard’s underlying modus operandi of “playing David to Goliath” did not succeed. Coca Cola engaged their massive distribution machine to ensure there was no room on the shelves for Virgin’s product, Coke was discounted massively and Virgin retired injured. The key point here is the idea that success recipes work for a set of reasons and therefore transplanting a recipe (the David and Goliath approach in this case) does not always work in a new set of circumstances.

Contact me via peter@humdyn.co.uk to book David and myself for that very special event.

With Sir Richard Branson at The Virgin Money Lounge

With Sir Richard Branson at The Virgin Money Lounge

The Golden Age of Wireless

Thanks to Simon Rose and Greg Watt at Share Radio for an interview on the station, where we discuss Leadership, Innovation, Creativity and Business, both at the individual and corporate level. The interview is available to Listen Again by clicking the picture below:

Click on the image to hear the Radio broadcast

Click on the image to hear the Radio broadcast

 

Check “Leading Innovation, Creativity and Enterprise” with Bloomsbury via this link:

Click the image to go to Bloomsbury Publishing plc

Click the image to go to Bloomsbury Publishing plc

 

You are cordially invited …

… to my online launch party TODAY Thursday February 25th to mark the release of my 7th book “Leading Innovation, Creativity and Enterprise” with Bloomsbury.  You will receive 30% discount on the book if you order using the code INNOVATION via BLOOMSBURY.

Book Cover HI RES

Join the virtual party at Facebook anytime TODAY.  We are having an official launch party at Virgin on April Fool’s day and Bloomsbury later on. OR you may want to host a book launch event in your company. Contact us for details via peter@humdyn.co.uk

I’d be made up if you can share the book details or this post widely on social media. Here’s some tweets that people have already created about Sir Richard Branson:

Got LICE? Bring on the Branson. A perfect accompaniment for when your business thinking is in a pickle

Virgin King of the introverts, piercer of corporate bubbles, reinventor and restlessly inventive. Just hope NHS is safe in his private hands!

Jake Dollery found that the book could help him deal with the dark side of organisational life and kindly made this image:

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Some details of the book are available below, which has been fermenting for some 20 years ….

Leadership in Poland

We are delighted to be heading to Warsaw on June 23/24 to lead a masterclass event on business leadership mixed with parallel lessons from music.  We are also delivering the keynote address and co-hosting a rock music after party following an exclusive dinner on June 23 at the prestigious Pure Sky Club – Warsaw’s premier business club. Head over to the event website to find all the details.

The event, masterminded by Brian Allan, Malgorzata Krukowska, Filip Sobiecki and Paul Cowen, is to include keynotes, workshops, panel sessions and live music sessions to engage minds, bodies and souls. The dinner reception on the previous evening is an exclusive affair. You are strongly advised to book now if you wish to gain a seat at the Captain’s Table, to network with some of Poland’s greatest business leaders. Sponsorship opportunities are also available at the website.

Purple is my favourite colour and it features strongly at the Pure Sky Club – Pictured Brian, Malgorzata and Paul, owner of the business venue

The Polish Economy is one of the fastest growing in Europe, predicted to grow at between 3-4% over the next few years. Speaking personally I love Poland and the Polish people, having visited several times. I was also blessed to have worked with one of the greatest marketing people on the planet from Poland a few years back, in the form of Magdalena Rotsztejn.

Book now for the exclusive dinner and networking event and the masterclass itself at Leadership in Poland. I’m also available for 1:1 coaching sessions or just for informal discussions on Friday 25th June before I return to UK.

Pure Sky – Pure Leadership – Pure Rock’n’Roll

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Order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business and Music. Or grab a copy of Sex, Leadership and Rock’n’Roll in Polish!