Connecting Musicians with Fans … and Money

I connected with a startup company of musicians on an app concept that helps musicians make money from their art and connect with their fans all over the world, from semi pro to professional. MyMVision is more or less “Linkedin for Musicians” – no memes, politics, crap, clutter and so on! – just musicians talking with their fans and other musicians. If you want to improve your signal to noise ratio in reaching your fans it’s what My Space promised to be and quite a bit more.

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You can:

  • Create your musician / band profile and showcase your talents to the world – upload a 60 second video of your work – this unique feature allows you to find musicians of specific genre and skill levels in ways that are currently unavailable
  • Find other musicians using the geo-location facility – great if you want to find musicians of a certain quality level around the world
  • Promote your band / gigs / merchandise
  • Find venues and other agencies to help you spread your music and make money from it

Check the app out:

iPhone / iPad

Android

MyMVision Website

Facebook

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I’d be interested in your views on the development. If you know of any other musicians that might be interested feel free to share this. It’s already gained the approval of a few pro musicians …

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Bernie Torme’s new album can be found at http://www.bernietorme.co.uk

The origins of MyMVision

There are 200 million musicians on planet earth, of which 10 million have a fanbase but are not mainstream artists. At the lowest level, most serious musicians have up to 100 fans in their circle. Up till now some 95% of musicians are unrecognised and unrewarded for their efforts to write and perform music. The Internet of Artists are breaking new ground with a new platform for musicians that will allow them to collaborate, gain new markets for their music and finally turn their passion into profit. The Internet of Artists is a British start up company led by Riccardo Barbieri Torriani, an Italian entrepreneur, who started his career working in the square mile whilst playing music in his spare time. Like Sir James Dyson who became frustrated when his vacuum cleaner did not suck, Riccardo thought there must be a better way to connect and collaborate with musicians than My Space or Facebook, which is contaminated by the “noise” of cat photos, memes and pictures of other people’s breakfasts. This line of thought gave birth to MyMVision.

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Nell Music make quality drums from Brazil with love to the world http://www.nellmusic.com/

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Raf and O’s music is hypnotically beautiful. Find it at http://www.rafando.com

The Godfather of Punk - Founder of The Doctors of Madness and Cabaret Futura

The Godfather of Punk – Founder of The Doctors of Madness and Cabaret Futura

Nub Music release award winning albums that disrupt what we know as music, including 100x30 second songs on Shakespeare and Punk featured in the Guinness Book of Records http://www.100x30.com/

Nub Music release award winning albums that disrupt what we know as music, including 100×30 second songs on Shakespeare and Punk featured in the Guinness Book of Records http://www.100×30.com/

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Peter Cook leads The Academy of Rock and Human Dynamics, offering outstanding keynotes, masterclasses and longer term Business / OD, Coaching and Mentoring. He is author of 7 and a half books on business leadership. Check them out at Amazon.

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Do they know it’s Brexit?

11-brexitreactionsAllegedly it’s Christmas and I nearly died laughing at a list of “Brexit Christmas songs” from an un-named source.  He did it as a bit of a joke but got so much grief from some Brexiteers with no sense of humour, so I will not name him here.  I have developed his list into a top 30 all-time Brexit songs. Find my more serious reflections on 2016 and Brexit at “Hatful of Hollow” … anyway, let the chart roll …

  1. Do they know it’s Brexit? – Boris Johnson and the Bandwagon
  2. With or without EU – EU2
  3. Like a prayer (Brexit Means Brexit) – Madonna feat. Mother Theresa (May)
  4. I believe in a thing called Gove – The Darkness feat. Ian Duncan Smith
  5. Road to nowhere – The Talking Heads (Davis, Fox, Johnson, Farage)
  6. Get over it (Brexit mix) – The Eagles
  7. A hard rain’s gonna fall – Bryan Ferry
  8. The immigrant song (we must control our borders) – Led Zeppelin
  9. Freedom (of movement) – Wham!
  10. Poker Face (Brexit Negotiation Dancefloor Remix) – Lady Gaga feat. Mrs Mayhem
  11. Stand and deliver (your passport or your life) – Adam and The Ants
  12. What a waste – Ian Duncan Smith
  13. Last Christmas (you can afford) – Wham!
  14. Would I lie to you? Well, YES, repeatedly – Nigel Farage and The EUrhythmics
  15. (Stuck) In a big country – Nicola Sturgeon
  16. I fought the law and the law won – The Clash feat. Theresa May
  17. Boris the (back) slider – The Who
  18. Nothing compares 2 EU – Sinead O’Connor
  19. Heaven knows I’m miserable now – The Smiths
  20. Highway to Brexit Hell – AC / DC
  21. Mary’s Boy Child (is being deported) – Boney M
  22. You say Brexit, I say Bankrupt, let’s call the whole thing off – Fred Astaire and Ginger Rogers
  23. Maggie Mayhem – Rod Stewart
  24. I kissed a European and I liked it – Katy Perry
  25. Keep on Running, Keep on hiding (the truth) – The David Davis Group
  26. I started something I couldn’t finish – The (Ian Duncan) Smiths
  27. The (27) winners take it all – Abba
  28. Anarchy in the EU K – The Sex Pistols
  29. There is power in a (European) Union – Billy Bragg
  30. All by myself – Eric Carmen

And one more bonus track bubbling under by The Beach Buoys

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Get the whole album for just €7.99 or £27 276.77 due to currency exchange rate movements …

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… and finally … since Theresa May claimed recently that she was being “instructed by God to implement Brexit” I wrote a prayer for Brexit …

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Peter Cook leads Human Dynamics and The Academy of Rock. Author of 7 1/2 books on Leadership, Innovation and Creativity. Find his current books on Amazon

Leadership Lessons from Two Virgins

I was approached by David Tait OBE recently to form a speaking partnership. David was with Virgin Atlantic from the very beginning and is acknowledged by Sir Richard Branson as having played a pivotal role in the development of Virgin, marking its progress from an underground office to a global luxury brand.David wrote British Atlantic Airways first business plan, a company that would eventually become Virgin Atlantic. In 1984, Tait became the fledgling airline’s first US employee, reporting directly to Sir Richard Branson. He built and led all the airline’s North American operations including sales, marketing, operations, customer service, finance, IT and HR. He was awarded an OBE in 2001 by Queen Elizabeth II for “services to British aviation in the United States”. Since that time he has worked as a consultant to the airline and travel industry and is a founding partner in the online luxury hotel booking site “Discover Luxury”. David has a veritable treasure trove of stories that offer insights into the ingenious and disruptive strategies of a serial entrepreneur and the Virgin brand. Here are just a few of the stories we share in our work together.

I want to break free … frustration and innovation


In the same way that Sir James Dyson’s breakthrough Dual Cyclone vacuum cleaner was inspired by his frustration with his existing vacuum cleaner, Branson’s decision to start Virgin Atlantic was inspired by a sense of frustration with existing customer service:

“As the head of Virgin Records, Richard Branson was a frequent flier between London and New York. Frustrated by consistently high fares and bad service he was convinced there had to be a better way and so, never one to be hindered by conventional wisdom, decided he would look at starting his own transatlantic airline. He’d learned from his success in the music business that what doesn’t work in theory can sometimes work in practice. But this was different – in a business ruled by Goliaths, starting another airline was a major leap of faith!

But just ‘another airline’ wasn’t what Branson had in mind. With the help of a few former Laker executives and some entertainment industry flair, Virgin crafted a radically different model. Branded Virgin Atlantic Airways – by conservative airline standards a risqué move – the product it offered would be equally disruptive.”

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An obsession with Customer Service – Virgin Upper Class

Being frustrated is insufficient to innovate.  You must go on and do something about it. Some 5127 prototypes later James Dyson produced his first commercially viable Dual Cyclone cleaner. Branson also went past frustration and disrupted the market in a monopoly industry. Find out more about Dyson and Branson in our exclusive interviews with both at “Leading Innovation, Creativity and Enterprise

Screw it, Let’s do it


David recalls the “Screw it, Let’s do it” days of Virgin Atlantic’s maiden flights to New York. One of Richard Branson’s secrets is that he is a master of delegation and that sometimes means he does not always “do the detail”. It turned out that Richard had managed to forget his passport for the first Virgin Atlantic flight to the USA, which technically made him an illegal immigrant! David had to skilfully navigate his way out of the problem …

Brand-son


David also shares insights on how to change the customer experience via the early days of Virgin Atlantic with a fellow alumni of my secondary school, Sir David Frost:

“Those on the inbound trip were party to a flight that could well have made the Guinness World Records book for the most champagne consumed on a single Atlantic crossing.

A smiling David Frost, who was almost a weekly commuter across the Atlantic at the time, told me that it was the first time he’d ever made the entire seven-hour trip standing up with a drink in his hand”.

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Sir David Frost R.I.P.

As well as some great storytelling, together David and I offer deep insights and takeaway concepts presented in ways that last forever. My experience of teaching MBA’s over 20 years has shown that we are missing out on the heart and soul of leadership by just teaching dry concepts. The mnemonic MBA should really stand for Much Bigger Amplifiers rather than More Blooming Analysis! We cover subjects such as

  • Disruptive thinking about your business strategy and practices
  • Converting ideas into sustainable innovations
  • Building and rethinking your brand to face a VUCA world (Volatile, Uncertain, Complex, Ambiguous)
  • The “anatomy” of Sir Richard Branson : Why he leads the way he does
  • How does Virgin organise its affairs? – Culturally, structurally and in terms of day to day people management
  • Customer Centricity without Customer OCD
  • Leadership for good : Balancing Passion, Purpose and Profit

We finish with the hilarious story of Richard’s entrée into the world of Cola, which resulted in failure:

Cola Wars


“When trying to promote anything in the US one really has to “Go big or go home” – well, we went big! … I drove a vintage Sherman tank down Broadway … heroically smashing through a giant wall of Coke and Pepsi cans.”

Sir Richard Branson

On this occasion Richard’s underlying modus operandi of “playing David to Goliath” did not succeed. Coca Cola engaged their massive distribution machine to ensure there was no room on the shelves for Virgin’s product, Coke was discounted massively and Virgin retired injured. The key point here is the idea that success recipes work for a set of reasons and therefore transplanting a recipe (the David and Goliath approach in this case) does not always work in a new set of circumstances.

Contact me via peter@humdyn.co.uk to book David and myself for that very special event.

With Sir Richard Branson at The Virgin Money Lounge

With Sir Richard Branson at The Virgin Money Lounge

An intimate audience with Jordan Gray

At The Pheasantry in Kings Road, Chelsea - Photo by Rory Gill

Jordan Gray at The Pheasantry in Kings Road, Chelsea – Photo by Rory Gill

A few months back I conducted an intimate interview with Jordan Gray, Star of The Voice and with talents way beyond many artists I’ve ever seen in my life. Singer, songwriter, musician and performer all rolled into one, without any formal training in any of these disciplines. The interview offers transferable insights for anyone seeking to carve out their career as an entrepreneur in any field of endeavour. Jordan talks candidly about her life, learning her craft, managing fame, creativity, staying true to yourself and looking after her brand as a self-made musician and musicpreneur.

We also did a showcase event with Jordan at The Virgin Lounge in London.  Here is a behind the scenes piece of music recorded at Pizza Express Jazz Club in preparation for the Lounge event

Check Jordan’s new album The Baffled King is out on iTunes. Jordan is currently on tour in the UK. Don’t miss a chance to see her perform live whilst you can. She has been described as wistful, whimsical, expressive, eclectic; the sky falls staggeringly short of the true limit for this peculiar pseudonymous superstar.

Filming and production by Rory Gill. Photography by Christina Jansen.

Jordan Gray at the Virgin Money Lounge - click image to listen to her album

Jordan Gray at the Virgin Money Lounge – click image to listen to her album

Come to our next series of free events at the Virgin Money Lounge, featuring Vicky Hamilton, former manager to Guns N’ Roses, Poison and Mötley Crüe. All details at Virgin.

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Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business Development around Strategy, Innovation, Creativity and Change.

Buy Peter’s new book out on innovation and creativity with Bloomsbury. Check out our full development programme for sustainable and profitable innovations.

 

Got The Brexit Blues?

Better Together – A Song for Europe is released on iTunes today – grab your copy and let’s see if we can make Theresa May wake up to the fact that we are better off in Europe. It would be nice to make this a Summer hit – can you help by sharing this article, the iTunes link etc.

Click to buy on iTunes

Click to buy on iTunes

Our IN / OUT referendum was confounded by information overload on all sides and lies, with some of the biggest howlers being denied by The Leave Campaign on the actual day of winning (We’d get £350 M per week back for the NHS and that we’d be able to control our borders etc.). As a result we have a Disunited Kingdom. And all of this because one man does not like Brussels:

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We are now just beginning to see the start of the consequences for the UK:

We have begun Quantitative Easing Round III (QE III), a measure which is more usually used in recessions or crises. Put simply, this is rather like the UK having a large credit card, paid for by the masses into the future. Quite plainly living beyond our means and a measure which usually raises inflation when incomes are flat.  The Governor of the Bank of England did not even reach his target for QE III, which speaks volumes about appetites to invest in UK plc. Here is an extract from a new book which explains why QE stores up problems for the majority:

Buying your way out of trouble ... or just storing it up for the children?

Buying your way out of trouble … or just storing it up for our children?

There is already a queue of people asking for bailouts as a result of the ending of European subsidies if we leave.  Farmers are at the head of the queue (although paradoxically many of them voted Leave), EU funding bodies such as Erasmus, The Army are claiming that they have lost nearly £1 billion due to import costs over a weaker pound. It seems that nearly everyone who has a movement will be queuing up for a bailout in the wake of Brexit, when we are about to enter a new era of austerity. The numbers don’t add up and it’s quite likely that this will be reflected in further cuts to services and local government.

The “rapid trade deals” that we were promised have not materialised. Quite to the contrary, estimates suggest we are looking at maybe 10 years minimum to make any sensible deals with larger countries around the world and this will be on their terms, not ours.

Anyway, enough politikking.  On with the music ….

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A Motley Crew – The Brexit Blues Band with the great Bernie Tormé

 

Better Together” was written as a poem by Dave Brooks, who I dubbed “The Poet L’Oreal”. A former MBA student of mine, Dave worked in high finance, writing poems about the human dimension of business in his spare time and we stayed in contact long after the MBA. He sent me the poem and I composed a demo of the song – you can hear the original instrumental track from my basement below:

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I invited my friend Paul Crick to join us on keyboards – Paul is a management consultant with IBM who has a vision to help musicians make a living from their music, not just the 5% with record deals and so on.  He describes himself as a music performance coach for music students, semi-pro and pro musicians, helping them tune up your inner game for the performance you want.

I resorted to Facebook to recruit the rest of the band as I had done with my macro-economic anthem “Fiscal Cliff“. The strategy resulted in finding Rhiannon Georgia Daniel, a singer and her partner Al on bass. Rhiannon also does a bit of drumming in her spare time, so the offer of a drum and bass partnership seemed very attractive. There we had it: a full band recruited from the internet, without rehearsal, band politics or any of the usual troubles.

We came together on Saturday August 6th. I always schedule in breakfast as a teambuilding opportunity. After an unhealthy start to the day we hit Bernie Tormé’s studio and in about 3 hours we were done. I’d met Bernie several years back when I stood in on bass guitar for an ex colleague at Pfizer’s recording of a song for his wedding. We got talking and I’ve since recorded there on many occasions and Bernie has performed at corporate events for The Chartered Institute of Purchasing and Supply and at a team building event for a train company. Bernie played guitar for Ozzy Osbourne and Ian Gillan amongst others and is one cool cat. he was kind enough to credit me alongside Arthur Brown for some informal coaching / provocation …

Bernie Torme Quote

Check Bernie’s work out by clicking the picture

The man in charge - at Barnroom Studios in Kent

The man in charge – at Barnroom Studios in Kent

Get your copy of Better Together – A Song for Europe and let’s start a positive revolution for reforming our relationship with the EU via the catharsis of the blues …

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Peter Cook leads Human Dynamics and The Academy of Rock. Book him for your next interactive motivational keynote or longer masterclass series. His new book with Bloomsbury, entitled “Leading Innovation, Creativity and Enterprise” is available direct from the author or via Amazon.

Amplifying your brand

What do Pete Townshend, Jeff Beck, Slash, Alex Lifeson, Kirk Hammett and Buddy Guy have in common? They all played through a guitar amplifier brand that the legendary amp designer Steve Grindrod has worked for …

I came across Steve Grindrod recently via a couple of contacts in a most unlikely series of network connections, from Cult Punk Rocker John Otway to the owner of Carlsbro Amplifiers, a chap in Canada who I’d connected with on Linkedin via another Brit abroad who went to school with Elton John and worked on Live Aid !! 🙂 Proof positive to the naysayers that networking works … but, like everything, you have to work at it …

Steve is the designer of Grindrod Amplifiers with 27 years working as Chief Designer at Marshall Amps, where he created iconic amps including the JCM800, Silver Jubilee, JCM900 and JCM2000 and 8 years as Chief Designer at Vox, where he created the AC30, Custom Classic, and Heritage AC15. A tech enthusiast and tone obsessive, Steve created Grindrod to take the guitarist’s dream sound to new heights.

Buy your share of Grindrod Amplifiers - Click on the picture

Buy your share of Grindrod Amplifiers – Click on the picture

Steve is inviting music enthusiasts to share in the ownership of his namesake brand through popular UK equity crowdfunding portal Seedrs. Grindrod is making 50-percent of the equity in his company available through the Seedrs offering. He says:

“For over 40 years I’ve obsessed on one thing: making guitarists sound better. The way I’ve achieved this is by listening deeply to their concerns and by becoming one with their wants and needs,” said Steve Grindrod. “Since we’re one emotionally and SGA is still a young company, I felt it would be meaningful to invite guitarists to share in the growth of my brand with me. Has a guitarist ever been able to say, ‘I own a piece of the amp brand I play?’ Now they can.”

What do Grindrod amps sound like?  Well, have a listen to this demo by Steppenwolf’s guitarist:

This is your once in a lifetime chance to own a piece of music history. Shake your money maker by checking out Grindrod’s Crowdfunding Site out now.

Hall of fame

Hall of fame

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Peter Cook leads Human Dynamics and The Academy of Rock. Check his latest book “Leading Innovation, Creativity and Enterprise” out at Bloomsbury.

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Time Travel, Retro-Futurism and Religion – Raf and O

I recently attended the premiere for Raf and O’s new album “Portal” in the beautiful setting of St James the Less Church in Pimlico. Raf and O are Raf Mantelli and Richard Smith (O), combining acoustic guitar and drums with an eclectic range of electronica. People ask, what do they sound like and I have to say “Raf and O” !! This is a rare achievement in a world of repeat performances and soundalikes.  They describe themselves as performing unique detailed avant-pop, fusing electro/ acoustic drums, self-made triggers, pads, samplers, vocals, synths and acoustic guitar bathed in effects. This is accurate even if it does not trip off the tongue in a media friendly soundbite !! 🙂

The Eagle Has Landed - with Raf and O

iThe Eagle Has Landed – with Raf and O – where less is more at St James the Less – Click on the picture to buy the album on iTunes

David Stubbs of The Quietus also attempts to explain Raf and O’s music:

“The excellent Time Machine represents the very antithesis of EDM – There is a butterfly, acoustic delicacy and yet also the deceptive, steel strength of spider silk in their complex weaving – Raf’s vocal ranges far and wide in her emotional and lyrical foragings”

I first came across Raf and O at Richard Strange’s “Cabaret Futura” club – a place where Marc Almond, Spandau Ballet, Depeche Mode and Alexi Sayle first passed through. Since that time, Raf and O performed at Richard’s stunning production “Language is a Virus from Outer Space” at The Southbank Centre. The production celebrated the life of William Burroughs, leading light of the Beat Movement and author of “Naked Lunch”.

The album “Portal” explores time travel, although, questioning the real and the imagined via a sound world of spaciousness, tinged in sinister shades. It articulates their journey of the last two years, a series of connections, discoveries and dreams, seeming at times to tune in with the people who passed, leaving a mark into this world and unto our consciousness.

Photograph by Peter Tainsh

If you are looking for instant gratification in a busy world, try listening to “The Deadliest Flower” or “Magic” to give you an insight into just one window pane of their diverse work.  Find them on You Tube for an insight into their performance capabilities.

The evening was started by an equally awesome performance from Emmy nominated electronicist Robert Logan. Robert’s list of collaborators include Grace Jones, Brigitte Fontaine, Steve Roach and Skye (Morcheeba). He recently collaborated with Raf and O on a series of sessions working closely in the same space, in their own words:

“Concocting a deconstructed and layered amalgamation of song, electronic sounds, dense atmospheres and organic instruments, textures and further exploration of fragmentation”

On the evening itself, Robert built up an impressive soundscape in the Church, using modern versions of classic Korg Synthesisers fused with modern digital technologies – the sweetspot where ancient meets postmodern. Even a prayer mat was involved …

Where Church Meets Korg - The Set up for Robert Logan

Where Church Meets Korg – The Set up for Robert Logan

If you are bored with hearing template music and want to hear sounds you have never imagined, get hold of some music by these artists for a change …

Fusing tradition with church and electronica - Click on the picture to find Raf and O's work with Robert Logan - Photography by Peter Tainsh

Fusing tradition with church and electronica – Click on the picture to find Raf and O’s work with Robert Logan – Photography by Peter Tainsh

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Peter Cook leads Human Dynamics and The Academy of Rock. Check his latest book “Leading Innovation, Creativity and Enterprise” out at Bloomsbury.

Author and contributor to 11 books