Halloween ROCKS

DATELINE: Halloween SATURDAY 31 OCT 2015, 3.00 – 3.45 pm

I’m launching the first in a series of inspirational events at The Virgin Money Lounge in London’s Haymarket. I will be hosting an interview, Q&A, meet and greet and guitar masterclass with Bernie Tormé, legendary guitarist with Ozzy Osbourne and Deep Purple’s Ian Gillan, a former Virgin Records’ artist. This is part of Bernie’s UK Tour to mark the launch of his new album “Blackheart”. Book yourself into the event at the Virgin Money Lounge, prior to Bernie’s gig at London’s Borderline on the same evening, where I’ll be joining him on stage for a few numbers. Come to the party !!

ONLY 15 Spaces left – book your place at the lounge via e-mail peter@humdyn.co.uk

Bernie’s tour is itself unusual in so far that it has been entirely funded by his fans all over the world using “crowdfunding”. Fans paid in advance for albums, t-shirts, guitar lessons, jam sessions with the band, studio experience days and even formed a “virtual gothic choir”, singing into their phones and having their voices transposed onto some of the album tracks in the studio.

What did Bernie learn from working with The Osbournes?

As it is Halloween, no doubt Bernie will be performing various pagan rituals to celebrate saints and sinners in the deathly hallows of rock. Only joking !! Do expect to hear some sonically unique guitar playing informed by Jimi Hendrix amongst a cast of giants, plus Bernie’s unique fusion of the blues, psychedelia and traditional Irish folk music.

Innovators in business and music – Jobs, Hendrix, Branson and Clapton – artwork by the very talented Simon Heath @SimonHeath1 

We will also be discussing lessons from life on the road with the Prince of Darkness himself, Mr Ozzy Osbourne and Deep Purple’s Ian Gillan, a former Virgin Records’ artist. There is much to learn in business and leadership from the School of Hard Knocks and Bernie’s insights are priceless.

This is the first of a series of events for Virgin. We have follow up events booked with Jess and the Bandits, currently touring the UK and the nation’s TV screens and others with Aaron Keylock, Joanne Shaw Taylor, Patti Russo, Meatloaf’s singing partner and, who knows …. Come Lounge With Me on Halloween. It’s not about the money … it’s only rock’n’roll but you will like it – I presently learning “No Easy Way” from “Glory Road” in preparation for a possible guitar duelling session …

Punk Rock Money – Banking with Attitude


Some of Bernie Tormé’s insights into the creative process and an interview with Sir Richard Branson feature in our forthcoming book for Bloomsbury, Leading Creativity, Innovation and Enterprise. Order your copy now by clicking the image:

Come Lounge With Me … and Jess and The Bandits

Jess and The Bandits

Jess and The Bandits

Come lounge with me at the Virgin Money Lounge at 1 Eagle Place, London on Friday November 6th at 3.00 pm for a very special event with upcoming Country Rock band Jess and The Bandits, a feisty five-piece Country Rock band from the Wild West (Houston, Texas and Bristol, Somerset). Here’s the invite from Sir Richard Branson’s Virgin Group.

Come Lounge With Jess and The Bandits

Come Lounge With Jess and The Bandits – 1 Eagle Place, London

We’ll have an interview, Q&A, mini performance and meet and greet with the band. This is the second of our series, following Bernie Tormé on Halloween at 3.00 pm – ooh er – oh yes and the events are completely free.  Catch Jess and the band on her first UK headlining tour at UK TOUR. I’ll be at London’s Borderline on Thursday October 29th if you want to meet up for some great music and a drink.

UK Tour Dates - Click for more information

UK Tour Dates – Click for more information

See Jess and a bandit from Bristol talking in our interview and some of their fantastic music:


Peter Cook leads The Academy of Rock, where business meets music.

Check out our current book The Music of Business, which explores parallels between music and business. You may now pre-order our next major work “Leading Innovation, Creativity and Enterprise” with Bloomsbury, featuring interviews with Sir Richard Branson and Sir James Dyson amongst others.

Screen Shot 2015-10-01 at 14.51.48

Agilty and Perception

In our occasional series of posts on the practical aspects of Neuro-Linguistic Programming (NLP), here’s a short post on one of NLP’s values, summed up by the phrase:

The meaning of communication is the response you get

This simple phrase is one of the hardest but most useful principles to get on board. Instead of thinking it’s someone else’s fault if they don’t ‘get you’, this NLP principle places the onus on you to vary your communication style to be more influential. the buck rests with you, and if at first you don’t succeed, try something different. Many times we misunderstand each other, as if we are speaking foreign languages:

I say Tomato, you say Tom Ate O, let’s call the whole thing off

In practice, you can use this idea in the following ways:

Try explaining yourself from the other person’s point of view

Explain yourself in the language they would prefer rather than your own preferences. Live inside their world, not yours

Ask them to explain what they don’t understand or accept, then move on from there

We live inside our own skins for much of thIn some cases, no matter hard we try, some people are “on the Central Line” and others “on the Circle” metaphorically speaking … of course there are points at which these tube lines meet … :-) Check the 1948 tube map out to think about how you can meet people in a conversation where they are rather than where you are:

Skilled negotiators and influencers understand and use these skills naturally but they can also be learned and refined. Check out our offerings in this area at Human Dynamics or give us a call to set up some NLP master coaching.

Of course some people are just really “hard to read” as illustrated by this cat cartoon from my friend’s cousin, the great Steve Bell – such people make great poker players amongst other life and business skills. More on this in another article to demystify and cut the crap (but not the cats) out of NLP.

We finish with Fred Astaire and Ginger Rogers on the vexed question of communication excellence:


Human Dynamics offers better business and organisation development, training and coaching. Our sister company The Academy of Rock specialises in cross-disciplinary learning on business and music, delivered through conference keynotes and longer masterclasses.

Do order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business and Music. Acclaimed by Professor Adrian Furnham and Harvey Goldsmith CBE.

Charity begins at The Bank of England …

I have just written, arranged and recorded some songs on “economics futures” for our 2015 Charity campaign with Dr Andrew Sentance, former MPC member at The Bank of England, Haydn Jones, Managing Director at Fujitsu, alongside a band of musicians featuring Rick Benbow, a session musician and member of Brit Floyd, who recently scored Status Quo’s “Aquostic” album. The triple A side EP “Rockonomics” was engineered by Ozzy Osbourne and Ian Gillan’s former guitarist Bernie Tormé.

The Old Lady of Threadneedle Street is ravished

The Old Lady of Threadneedle Street is ravished

The songs tell tales of eMen’eM (Macro-economic Mayhem (Yes, I know there are not so many hits written about such things!!):

New Normal” predicts a flatter economic forecast and was a term coined by Andrew Sentance in his first book. The song is set in a Neil Young / R.E.M inspired rebel rant.

The Old Lady of Threadneedle Street” (formerly “Forward Guidance” after Governor of The Bank of England, Mark Carney’s catchphrase) is a Blackmore’s Night and Led Zeppelinesque inspired 16th century folk rock anthem that calls bankers, brokers and bosses to rethink the fundamentals on which capitalism rests.

Plus the bonus track “Fiscal Cliff” which I wrote for a BBC programme. Almost as soon as I’d finished it, the BBC were instructed by the Government to stop talking the economy down, so I lost my money and it never made the programme.  That’s the media for you! :-(

We are selling the songs with the option to donate a significant amount to a basket of charities. We are also available for live performances supported by keynote talks in the Square Mile or indeed anywhere around the world. Click the picture to donate by buying the songs plus a bonus track now:

Our Charities

By far the best option for purchase is Bandcamp, as the vast majority of the money reaches the chosen charities with Bandcamp only taking a modest commission. Buy the triple A side EP at TRIPLE A SIDE. Or individual tracks via SINGLES.  The songs will be available on iTunes / Amazon etc. shortly if you just want the tracks without a charitable donation. Meet the band:

Dr Andrew Sentance – Acoustic Guitar, Backing Vocals, Economics
Zee Fincham – Lead Vocals
Rick Benbow – Keyboards
Pete Stephens – Drums, percussion
Haydn Jones – Bass guitar, vocals
Peter Cook – Lead guitars, rhythm guitar, acoustic guitar, musical direction

Rock in the City

Rock in the City L-R : Moi, Haydn Jones, Pete Stephens, Zee Fincham, Rick Benbow and Dr Andrew Sentance

The Old Lady of Threadneedle Street - inspired by Stairway to Heaven - Robert Plant looks amused - Photography by my friend Christina Jansen

The Old Lady of Threadneedle Street – inspired by Stairway to Heaven – Robert Plant looks bemused – Photograph by my good friend, the lovely Christina Jansen http://www.cjansenphotography.com

Here’s the video for the bonus track: “Fiscal Cliff” – a hard rock song for hard times – the forerunner to the Rock In The City sessions:


For fresh thinking on Business grab copies of our books on Amazon, including new editions of “The Music of Business” and a 2nd edition of “Punk Rock People Management” – disruptive strategy and common sense ideas about leading your people.

Pre-order our new book for Bloomsbury at Leading Innovation, Creativity and Enterprise.  Groundbreaking thought leadership on leading and managing Brain Based Enterprises where thinking and doing are aligned in perfect harmony.


I have just received a copy of Bernie Tormé’s new album BLACKHEART – I’m mightily impressed. Bernie goes on tour at the end of October – get your tickets NOW:

Thu 22nd Oct Keighley, Yorkshire The Octagon 01274 562252

Fri 23rd Oct Troon, Ayrshire, South Beach Hotel 01292 312033

Sat 24th Oct Edinburgh, Bannermans 0131 556 3254 

Wed 28th Oct Frome, Dorset Cheese and Grain 01373 455420 

Fri 30th Oct Birmingham, Institute, The Temple 01865 798797

Sat 31st Oct London, Borderline 020 7734 5547 – I’m treating this as a social evening as I’m playing on one of the numbers with Bernie and the band – how cool is that? – get your ticket for the party!

Sat 7th Nov Oxford, The Wheatsheaf 01865 721 156

Wed 11th Nov Newcastle, The Cluny 0191 230 4474

Thu 12th Nov Liverpool Liverpool Arts Club 0151 559 3773

Sat 14th Nov Brighton, The Prince Albert 01273 730499

An original power trio - Christian Hellmann, Bernie Tormé and Ian Harris

An original power trio – Christian Hellmann, Bernie Torme and Ian Harris – in Church searching for their souls

What strikes most people about Bernie’s work is most often the guitar playing which is extraordinary. What also struck me about the album was the songwriting and lyrical content as much as the great musicianship. There are three sorts of songs on the album – straightforward hard rawk and roll, hard rock ballads and some rather nice folk music.

In the hard rawk and roll category we have songs like 1985, Golden Pig and On Fire. Bernie moans “I’m a slave to the rhythm, the keeper of the flame” – so true. Every time I visit his studio there always seems to be some kind of fire …

Keeper of the rawk and roll flame ....

Keeper of the rawk and roll flame …. Mr Tormé

I love the ballads, “Flow”, “Into the Sun” and “Party’s Over” – these feature a choir made up of Bernie’s fans who sang into their phones and sent the individual recordings over for mixing into the final cut – an ingenious idea from Bernie’s crowdfunding project. “Party’s Over” is simply not long enough and features a Dylanesque harmonica and a guitar solo to die for, slightly reminiscent of something Mott The Hoople might have done. After all Ian Hunter was Dylan speeded up :-) “Flow” features a haunting motif that eventually moves into a Zeppelinesque grind with a guitar sound and performance that is truly imaginative for a classic three piece.

And we have some traditional folk songs, perhaps inspired by Bernie’s Irish homeland. “Miles to Babylon” and “Steady Roller Blues” which has a haunting mystical quality. In both cases the songs break out into rock after their acoustic beginnings from the old country (Kent).

The production is also great – crystal clear, loud and with everything louder than everything else! We had direct experience of this when we pledged towards the project with a mini album of Be-Bop Deluxe songs and just recently when I brought Dr Andrew Sentance’s band Rock In The City to Bernie’s studio to record two songs about Macroeconomics in a day. More on that later.

So, get yourself a copy of the album and book into the tour. I’ll be in London on 31 October for some beer and rawk n roll. Listen to Bernie live on Salford City FM on Wed 16th September at 11 am in conversation with Tom Hughes.

Here’s our interview with Bernie from last year for his previous album release:


For our work combining music and business contact us via The Academy of Rock. Order our new book “Leading Innovation, Creativity and Enterprise” via Bloomsbury.

Parallel Lines

I was delighted to speak with Paul Kwiecinski, Co-Owner of “Face The Music” recently. It seems we have been developing our respective businesses along parallel lines, on opposite sides of The Atlantic Ocean in what could be described as a piece of simultaneous invention.


Face The Music shows surprising parallels with our own work at The Academy of Rock and we have been running our respective businesses for similar lengths of time. Great minds literally have thought alike in what is known as simultaneous innovation. Paul explains the concept:

Face The Music is a collaboration between great musicians and experienced organizational consultants who bring a uniquely powerful mix to clients’ programs and events. And while we are definitely entertaining, we are not mere entertainment. Rather our music events are a powerful catalyst for teamwork and organizational change — using a variety of musical genres as our toolkit — to help organizations become higher performing, more innovative, and just plain cooler places to work.

Perhaps an easy way to understand Face The Music’s work is to see it through  the eyes of a customer, in this case CNN News:

Paul has an impressive client list who have chosen to work with him because they seek greater engagement, authentic relations between coworkers, real organisational improvements and so on. As he points out, it’s not just entertaining. It’s about engaging people’s heads, hearts and souls in their work as most serious enterprises understand.

At face value, it may seem odd to be writing about a potential competititor. It is not. This blend of music and experienced organisation consultants is an extremely hard act to pull off as I know through some 15 + years of development of the approach. We’re hoping that more people will get to learn of our work and choose this over a beige approach to business and organisation development. Both Paul and I travel the world and hope to collaborate at some stage. Come join us and Face The Music.

Check our post on Seasick Steve as well. Speaking of NYC, here’s another product of New York, from the album Parallel Lines:


For more on Music and Business grab your copy of The Music of Business.

Click on the picture to check the book out

Seasick Steve


I was blessed to witness a performance by Seasick Steve the other week at the Ramblin’ Man Fair in Maidstone. In case you are not aware, Steven Gene Wold is a 73 year old blues musician who left home at the age of 13 to avoid abuse by his stepfather, travelling as a hobo on freight trains for much of his early life. Having worked with people such as Joni Mitchell and been a studio engineer and producer, he made his breakthrough at the age of 62 after an appearance on “Later with Jools Holland”, thus proving that it’s never too late to start a new career in the music business.

Steve is living proof that less can equal more in life. Amongst the guitars he plays he has the one pictured above, made from car hubcaps and a broomstick. He also plays a one string guitar, a neat demonstration of the theory of constraints and his famous three string Trance Wonder, pictured below:


Amongst the artists that we interviewed at the Ramblin’ Man Fair were Bernie Marsden, Marillion, Joanne Shaw Taylor, Bob Wayne, Jess and the Bandits, The Temperance Movement, Blue Oyster Cult, Aaron Keylock, The Quireboys, No Hot Ashes, The Rival Sons, narrowly missing Vic Reeves, Ian Anderson and Saxon. Check out our interviews with Music Giants at Interviews to see these in due course.

We finish with some of the great man’s work with one string, three stringed guitars etc.


For more on Music and Business grab your copy of The Music of Business.

Check our offerings on the blues and motivation at Keynotes.

Click on the picture to check the book out

Click on the picture to check the book out

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