Dublin Cowboy

Following the success of his two recent crowd-funded albums, 2014’s Flowers & Dirt and 2015’s Blackheart, former Gillan and Ozzy Osbourne guitarist Bernie Tormé has announced plans for a new album. ‘Dublin Cowboy’ will be a triple album comprising a studio CD, an acoustic CD and a live CD. The album is scheduled for release in March 2017 and, again, fans are being asked to support the production and release of the album via a crowdfunding appeal.

“I’m so psyched to be doing my third crowd-funded album on Pledgemusic, and in celebration of number three it’s also a triple album. Triple offender! Titled ‘Dublin Cowboy’ – because that’s what I am, its going to be a studio album, acoustic album, and a live album altogether in a dinky little slip-box. It’s a totally new experience for me, and that’s the best thing about it! It’ll be released in March 2017, and we’ll be rocking it live throughout the UK in April 2017.”

Jamming with da man - at the Hilton Hotel

Jamming with ‘da man – at the Hilton Hotel – To be sure, to be sure

The success of his two recent solo albums heralded the start of a real career renaissance for Bernie Tormé. He even claimed that I was part of it when all I did was buy the beer!! Seriously I’m also seriously geeked to have played a small part in Bernie’s renaissance alongside Arthur Brown, Ginger Wildheart et al. I’ve also performed on stage twice with Bernie and the band at London’s Borderline which is a kind of baptism by fire …

Bernie Torme Quote

Both albums were assisted by highly successful crowdfunding campaigns that helped reconnect Bernie with long-standing fans as well as bringing new ones. ‘Dublin Cowboy’ continues that renaissance.

Full details of Bernie’s Pledgemusic appeal can be found at Dublin Cowboy. Here’s some highlights:

  • £25 buys you a copy of the ‘Dublin Cowboy’ triple CD (and the first 100 physical CD orders will also get a free Bernie Tormé ‘Stratocaster Gypsy’ DVD
  • £36 buys you a signed copy of ‘Dublin Cowboy’ (together with a free DVD for the first 100 physical CD orders)
  • £200 buys you a Guitar Masterclass with Bernie
  • £350 buys you a day’s recording at Barnroom Studios in Kent with Bernie producing
  • £500 buys you Bernie’s vintage pirate coat, as worn on stage by Bernie during the Gillan era
"Pirates of Temple Bar" - Bernie's "piratic coat of many colours" - SOLD

“Pirates of Temple Bar” – Bernie’s “piratic coat of many colours” – SOLD

To tie in with the release of the album a new 2017 UK Tour has also been announced:

1st April SOUTH SHIELDS The Unionist Club

2nd April GLASGOW Nice n Sleazy

3rd April EDINBURGH Bannermans

4th April GRIMSBY Yardbirds

5th April MANCHESTER FAC25

1
6th April WOLVERHAMPTON The Robin

2
7th April LONDON The Borderline

8th April BRIGHTON The Prince Albert

****************************

Peter Cook leads The Academy of Rock, blending business with music. Read his book “The Music of Business” which includes an interview with Bernie Tormé.

hendrix-torme-aor

Advertisements

Amplifying your brand

What do Pete Townshend, Jeff Beck, Slash, Alex Lifeson, Kirk Hammett and Buddy Guy have in common? They all played through a guitar amplifier brand that the legendary amp designer Steve Grindrod has worked for …

I came across Steve Grindrod recently via a couple of contacts in a most unlikely series of network connections, from Cult Punk Rocker John Otway to the owner of Carlsbro Amplifiers, a chap in Canada who I’d connected with on Linkedin via another Brit abroad who went to school with Elton John and worked on Live Aid !! 🙂 Proof positive to the naysayers that networking works … but, like everything, you have to work at it …

Steve is the designer of Grindrod Amplifiers with 27 years working as Chief Designer at Marshall Amps, where he created iconic amps including the JCM800, Silver Jubilee, JCM900 and JCM2000 and 8 years as Chief Designer at Vox, where he created the AC30, Custom Classic, and Heritage AC15. A tech enthusiast and tone obsessive, Steve created Grindrod to take the guitarist’s dream sound to new heights.

Buy your share of Grindrod Amplifiers - Click on the picture

Buy your share of Grindrod Amplifiers – Click on the picture

Steve is inviting music enthusiasts to share in the ownership of his namesake brand through popular UK equity crowdfunding portal Seedrs. Grindrod is making 50-percent of the equity in his company available through the Seedrs offering. He says:

“For over 40 years I’ve obsessed on one thing: making guitarists sound better. The way I’ve achieved this is by listening deeply to their concerns and by becoming one with their wants and needs,” said Steve Grindrod. “Since we’re one emotionally and SGA is still a young company, I felt it would be meaningful to invite guitarists to share in the growth of my brand with me. Has a guitarist ever been able to say, ‘I own a piece of the amp brand I play?’ Now they can.”

What do Grindrod amps sound like?  Well, have a listen to this demo by Steppenwolf’s guitarist:

This is your once in a lifetime chance to own a piece of music history. Shake your money maker by checking out Grindrod’s Crowdfunding Site out now.

Hall of fame

Hall of fame

*******************************************

Peter Cook leads Human Dynamics and The Academy of Rock. Check his latest book “Leading Innovation, Creativity and Enterprise” out at Bloomsbury.

Leading-Innovation-Twitter

Beat It, Just Beat It

Here’s some new videos to support our KickStarter project to Beat World Cancer – Please share them widely and support the Life Aid cause that has just 18 days to go before we find out if we can go forward with the project:

 

How You Can Help

Corporate offerings

Paul Young, Jamie Moses and Los Pacaminos support Life Aid

Lorraine Crosby, singer on Meatloaf’s hit “I would do anything for love”

And one more more rocky video below:

Go to the main project at KickStarter and do something amazing that will leave your mark on the world.

Beat It, Just Beat it ! 🙂

 

Life Aid – Let’s Beat World Cancer

We began a 30 day Kickstarter campaign for Cancer Prevention and Treatment yesterday. Please pledge your support at KICKSTARTER and ask all your friends to do the same.

Please also join us at Facebook and Twitter and invite all your friends. Please do not just click the “like” button and “walk on by”. This won’t happen without your active participation. If you are able to pledge that would be brilliant. If not, we need a massive number of people who can. So please direct invites to the campaign are the most effective thing you can do.

Here’s a very short video that explains the project if you only have 36 seconds:

and a SlideShare Deck that goes into more detail about the project which this supports:

And logos you can use to promote the campaign on social media done by Cat Tonge, who kindly offered to do these for alongside her role as a graphic designer at Ted Baker.

We have just 30 days, so please act now in any way that you can. Simply act on the principle:

Seek forgiveness, not permission

Just Do It

Logov1

logoV2

logoV3

 

 

 

 

HARD ROCK, BLACK HEART

I have just received a copy of Bernie Tormé’s new album BLACKHEART – I’m mightily impressed. Bernie goes on tour at the end of October – get your tickets NOW:

Thu 22nd Oct Keighley, Yorkshire The Octagon 01274 562252

Fri 23rd Oct Troon, Ayrshire, South Beach Hotel 01292 312033

Sat 24th Oct Edinburgh, Bannermans 0131 556 3254 

Wed 28th Oct Frome, Dorset Cheese and Grain 01373 455420 

Fri 30th Oct Birmingham, Institute, The Temple 01865 798797

Sat 31st Oct London, Borderline 020 7734 5547 – I’m treating this as a social evening as I’m playing on one of the numbers with Bernie and the band – how cool is that? – get your ticket for the party!

Sat 7th Nov Oxford, The Wheatsheaf 01865 721 156

Wed 11th Nov Newcastle, The Cluny 0191 230 4474

Thu 12th Nov Liverpool Liverpool Arts Club 0151 559 3773

Sat 14th Nov Brighton, The Prince Albert 01273 730499

An original power trio - Christian Hellmann, Bernie Tormé and Ian Harris

An original power trio – Christian Hellmann, Bernie Torme and Ian Harris – in Church searching for their souls

What strikes most people about Bernie’s work is most often the guitar playing which is extraordinary. What also struck me about the album was the songwriting and lyrical content as much as the great musicianship. There are three sorts of songs on the album – straightforward hard rawk and roll, hard rock ballads and some rather nice folk music.

In the hard rawk and roll category we have songs like 1985, Golden Pig and On Fire. Bernie moans “I’m a slave to the rhythm, the keeper of the flame” – so true. Every time I visit his studio there always seems to be some kind of fire …

Keeper of the rawk and roll flame ....

Keeper of the rawk and roll flame …. Mr Tormé

I love the ballads, “Flow”, “Into the Sun” and “Party’s Over” – these feature a choir made up of Bernie’s fans who sang into their phones and sent the individual recordings over for mixing into the final cut – an ingenious idea from Bernie’s crowdfunding project. “Party’s Over” is simply not long enough and features a Dylanesque harmonica and a guitar solo to die for, slightly reminiscent of something Mott The Hoople might have done. After all Ian Hunter was Dylan speeded up 🙂 “Flow” features a haunting motif that eventually moves into a Zeppelinesque grind with a guitar sound and performance that is truly imaginative for a classic three piece.

And we have some traditional folk songs, perhaps inspired by Bernie’s Irish homeland. “Miles to Babylon” and “Steady Roller Blues” which has a haunting mystical quality. In both cases the songs break out into rock after their acoustic beginnings from the old country (Kent).

The production is also great – crystal clear, loud and with everything louder than everything else! We had direct experience of this when we pledged towards the project with a mini album of Be-Bop Deluxe songs and just recently when I brought Dr Andrew Sentance’s band Rock In The City to Bernie’s studio to record two songs about Macroeconomics in a day. More on that later.

So, get yourself a copy of the album and book into the tour. I’ll be in London on 31 October for some beer and rawk n roll. Listen to Bernie live on Salford City FM on Wed 16th September at 11 am in conversation with Tom Hughes.

Here’s our interview with Bernie from last year for his previous album release:

 ***************************************

For our work combining music and business contact us via The Academy of Rock. Order our new book “Leading Innovation, Creativity and Enterprise” via Bloomsbury.

Hard Rock Heaven

I’m performing again with Bernie Tormé, former guitarist with Ozzy Osbourne and Deep Purple’s Ian Gillan at London’s prestigious Borderline venue on Saturday October 31st. The concert is in support of Bernie’s crowdfunding project to record a new album. There’s just a few days left to get involved in this awesome project. We just recorded a four track EP at Bernie’s studio in one day. He has several guitar lessons left and you can even bring your band to jam with the man at his studio – spending a few hours with a master musician at an incredible price, plus albums, t-shirts and so on. Click on the logo to find out more:

Click to join Bernie's crowdfunding project and be part of a unique phenomenon

Click to join Bernie’s crowdfunding project and be part of a unique phenomenon – hurry now – there’s just a few days to go before the project ends

Get yourself a ticket to this once in a lifetime event at The Borderline. Here I reflect on important lessons about high performance from my previous experiences in corporate life and the school of hard rocks.

Prepare if you want to be spontaneous

I had just a 3 minute soundcheck at Bernie’s last gig so there was no time to find out about the band’s “chemistry” on the night itself. Fortunately I had done some preparation beforehand to study all that was necessary to be a reasonably good team member without extensive practice. For me, this mirrors many situations in business life where there is no rehearsal time.  The lesson is that preparation is key to spontaneity and high performance. It’s what Tom Peters calls the 10 000 hours effect.

A similar thing happened the other week at a leadership event I ran in Warsaw. Despite meticulous preparations by the organisers, we ended up arriving late for the event due to gridlock in the city. I always have a plan B, C and D for such situations, and we had to operate most of these in the event, including running the event ‘backwards’ whilst various items that had been promised were located. However, there is always something new to learn and I had not planned for an on-stage electrocution due to an earth loop! Fortunately it was only 48 volts.  This is not what I really mean when I talk about High Voltage Performance!! The audience seemed to think it was all part of my act …

I wanna be electrocuted ... with Alice Cooper

I wanna be electrocuted … with Alice Cooper

The moment just before electrocution by Brian Allan - at The Quadrilion Art Gallery in Warsaw

The moment just before electrocution by Brian Allan when guitar connected with microphone – at The Quadrilion Art Gallery in Warsaw

Relax, stay focused, be creative

On the morning of the main event in Warsaw, the promised guitar failed to arrive for a set of odd reasons. The MD of the Blue Sky Club arrived to tell me the news just 15 minutes before we were due to start in front of a large audience. He clearly expected me to throw a tantrum. Instead I told him it would be alright and then scratched my head. I thought I’d go and make some enquiries with some audience members who had been talking to me about instruments. Within minutes, it turned out that one of the delegate’s wives was Marketing Director for The Hard Rock Cafe (next door). We were promised a guitar and the show carried on. The lessons here are:

Don’t panic

Stay focused

Be creative to reach your goal

Sometimes life throws up a better option when a crisis occurs ....

Sometimes life throws up a better option when a crisis occurs ….

So, whilst it’s nice when things go to plan, they don’t always and the smart money is on planning for sh…t to happen rather than making sh….t happen.

Book yourself a ticket to The Borderline for October 31st now and take a look at the great things on offer in Bernie’s latest crowdfunding project with Pledge Music. Bernie kindly credited me alongside Arthur Brown, Dee Snider and Ginger Wildheart on his last album release. This is the kind of testimonial that beats ‘happy sheets’ at the end of a course by a country mile and sits well alongside kind words from Harvey Goldsmith, Professor Adrian Furnham, Charles Handy, Bill Nelson, Sheila E and Tom Peters.

Bernie Torme - a gentle giant

Bernie Torme – a gentle giant

******************************************
Peter Cook leads Human Dynamics and The Academy of Rock. Author of and contributor to ten books on business leadership, creativity and innovation. His latest offerings “Punk Rock People Management” – 2nd Edition and a NEW edition of “The Music of Business” may be ordered now.

Book your ticket for a great night in London at the Borderline on Saturday October 31 at The Borderline.

Flowers and Dirt

Flowers and Dirt - Click to buy the CD or download now

Flowers and Dirt – Click to buy the CD or download now

Today marks the release of Bernie Tormé’s awesome new double album “Flowers and Dirt” and I’m delighted to been able to help in a small way on the road to Bernie’s renaissance that led to this development. Bernie’s example teaches us valuable lessons about business, marketing and engagement. Firstly, let’s hear the man himself explaining the project:

You may have heard the phrase “If you want something done properly, do it yourself” It is incorrect in many circumstances, since a committed expert will always do a better job than a lazy novice. But in the case of my friend Bernie the cliché is absolutely true … The music industry has lots of people with good intentions but poor timing and competence when it comes to the murky world of marketing and promotion. So Bernie decided to adopt a DIY approach to support his new album release and tour. He crowdfunded the project via Pledge Music to engage people and was funded to 418% of his target.

Bernie’s tour takes off on October 15 and the double album “Flowers and Dirt” is available today on Bandcamp and all the usual platforms. If, like me, you want the money to end up with the artist rather than a bunch of middle men, buy it on Bandcamp.

The Tour Dates - Go to http://www.bernietorme.co.uk/shows.html for ticket links

The Tour Dates – Go to http://www.bernietorme.co.uk/shows.html for ticket links

Business and Music Lessons

  1. Whilst conventional wisdom suggests that leadership and management is all about delegation, in the music industry, there is an argument for a DIY approach if you cannot get hold of great people to manage your enterprise.
  2. The DIY approach cuts out all the thieving by major platforms such as Amazon and iTunes, though a plethora of middle men, and connects the artist to their fans direct. It’s what consultants call “disintermediation” but what I call common sense.
  3. Look in other places to find other people who are committed to help you. In Bernie’s case, he harnessed the power of the crowd and a little help from his friends.
  4. Seek advice from experts, but consider your own circumstances too and decide to do what’s right for you. A best-fit approach is always better than “template” business advice.

Bernie was extremely kind in giving me some credit for helping to kick start his thinking re marketing and I ended up with a credit for this “accidental coaching”, alongside Arthur Brown, the man behind the 1960’s hit phenomenon “Fire”. We’ll be performing “Fire” by Jimi Hendrix when I join Bernie on stage at London’s Borderline on October 29th. Be sure to book your place at the gig of the year and relight your own fire …

Credited alongside the awesomely Crazy World of Arthur Brown - Thank you Bernie

Credited alongside the awesomely Crazy World of Arthur Brown – Thank you Bernie!!

Flowers and Dirt - literally - Click to buy the CD or download now

Flowers and Dirt – Click to buy the CD or download now

Peter Cook leads Human Dynamics, offering better Business and Organisation Development, Training and Coaching. He also offers keynotes that blend World Class Leadership Thinking with parallel lessons from music via The Academy of Rock – where Business Meets Music. Author of seven books on Business Leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. Contact Peter to transform your enterprise.

The Conversation Room

Ideas worth exploring

Firth and Fiu

Plant and ancestor spirits, lwa, and bodhisattvas in the Highlands

themetalmag

The Metal Mag is an online Heavy Metal magazine with interviews and reviews

kelvin hayes global

writer. photographer. designer. educator. traveller.

word and silence

poetry & prose by Tim Miller

LunaReport

Your life is your EXPERIENCE, but you still share REALITY with others... and you always have choices!

wadcorp

Just another WordPress.com site

Playcooks

cook yourself sexy

Steve McSteveface

"just a guy, writing stuff on a blog - hoping people will read it"

My Eighties

Remembering what it was like to grow up in the '80s. Twitter: @MyEighties

Turn Up The Volume!

Dope Blog for Music Junkies and Gig Addicts

drsherryroth

Just another WordPress.com site

40pluscareerguru

Life changing opportunities for the baby boom generation

Irene Becker | Just Coach It

Career and Life Success Strategies

Business in Rhyme

inspiring personal growth through poetry and writing

Darren's music blog

Live reviews, album reviews and more. From classic rock to contemporary folk.

%d bloggers like this: