Punks, Virgins and Pop Art

I’m proud to present a unique event on Friday November 27th 3 pm at The Virgin Lounge in Eagle Place, London with Richard Strange, founder of proto-punk band The Doctors of Madness, who inspired The Sex Pistols, The Damned, Spandau Ballet, Richard Branson, The Jam, Joy Division et al.

Urban Blitz performing with The Doctors of Madness at Richard's celebration of William Burroughs at The Royal Festival Hall

Urban Blitz performing with The Doctors of Madness at Richard’s celebration of William Burroughs at The Royal Festival Hall

Richard will talk about leading the pop art / punk rock revolt and the wider notions of disruption in music and business. He will share some hilarious and insightful stories, including his time as a Virgin Records artist, how not to deal with Bryan Ferry and various other delights  Strange will also talk about a mammoth undertaking last year, where he put on an entire theatre production at the Royal Festival Hall to celebrate the life of William Burroughs, author of “Naked Lunch” and a primary figure in the Beat Generation who influenced David Bowie, The Beatles, R.E.M, Steely Dan and U2 to name but a few.


Ginsberg and Burroughs in the Theatre Production by Richard Strange

Take a look at the trailer video for the show:

Join us in the Lounge with Richard for an interview supplemented with great video footage, Q and A, meet and greet and possible mini acoustic performance.

Please contact the London Eagle Place Lounge on 0207 439 8802 to register your place.

Never Mind The Credit Card

Never Mind The Credit Card …

Halloween ROCKS

DATELINE: Halloween SATURDAY 31 OCT 2015, 3.00 – 3.45 pm

I’m launching the first in a series of inspirational events at The Virgin Money Lounge in London’s Haymarket. I will be hosting an interview, Q&A, meet and greet and guitar masterclass with Bernie Tormé, legendary guitarist with Ozzy Osbourne and Deep Purple’s Ian Gillan, a former Virgin Records’ artist. This is part of Bernie’s UK Tour to mark the launch of his new album “Blackheart”. Book yourself into the event at the Virgin Money Lounge, prior to Bernie’s gig at London’s Borderline on the same evening, where I’ll be joining him on stage for a few numbers. Come to the party !!

ONLY 15 Spaces left – book your place at the lounge via e-mail peter@humdyn.co.uk

Bernie’s tour is itself unusual in so far that it has been entirely funded by his fans all over the world using “crowdfunding”. Fans paid in advance for albums, t-shirts, guitar lessons, jam sessions with the band, studio experience days and even formed a “virtual gothic choir”, singing into their phones and having their voices transposed onto some of the album tracks in the studio.

What did Bernie learn from working with The Osbournes?

As it is Halloween, no doubt Bernie will be performing various pagan rituals to celebrate saints and sinners in the deathly hallows of rock. Only joking !! Do expect to hear some sonically unique guitar playing informed by Jimi Hendrix amongst a cast of giants, plus Bernie’s unique fusion of the blues, psychedelia and traditional Irish folk music.

Innovators in business and music – Jobs, Hendrix, Branson and Clapton – artwork by the very talented Simon Heath @SimonHeath1 

We will also be discussing lessons from life on the road with the Prince of Darkness himself, Mr Ozzy Osbourne and Deep Purple’s Ian Gillan, a former Virgin Records’ artist. There is much to learn in business and leadership from the School of Hard Knocks and Bernie’s insights are priceless.

This is the first of a series of events for Virgin. We have follow up events booked with Jess and the Bandits, currently touring the UK and the nation’s TV screens and others with Aaron Keylock, Joanne Shaw Taylor, Patti Russo, Meatloaf’s singing partner and, who knows …. Come Lounge With Me on Halloween. It’s not about the money … it’s only rock’n’roll but you will like it – I presently learning “No Easy Way” from “Glory Road” in preparation for a possible guitar duelling session …

Punk Rock Money – Banking with Attitude


Some of Bernie Tormé’s insights into the creative process and an interview with Sir Richard Branson feature in our forthcoming book for Bloomsbury, Leading Creativity, Innovation and Enterprise. Order your copy now by clicking the image:

Come Lounge With Me … and Jess and The Bandits

Jess and The Bandits

Jess and The Bandits

Come lounge with me at the Virgin Money Lounge at 1 Eagle Place, London on Friday November 6th at 3.00 pm for a very special event with upcoming Country Rock band Jess and The Bandits, a feisty five-piece Country Rock band from the Wild West (Houston, Texas and Bristol, Somerset). Here’s the invite from Sir Richard Branson’s Virgin Group.

Come Lounge With Jess and The Bandits

Come Lounge With Jess and The Bandits – 1 Eagle Place, London

We’ll have an interview, Q&A, mini performance and meet and greet with the band. This is the second of our series, following Bernie Tormé on Halloween at 3.00 pm – ooh er – oh yes and the events are completely free.  Catch Jess and the band on her first UK headlining tour at UK TOUR. I’ll be at London’s Borderline on Thursday October 29th if you want to meet up for some great music and a drink.

UK Tour Dates - Click for more information

UK Tour Dates – Click for more information

See Jess and a bandit from Bristol talking in our interview and some of their fantastic music:


Peter Cook leads The Academy of Rock, where business meets music.

Check out our current book The Music of Business, which explores parallels between music and business. You may now pre-order our next major work “Leading Innovation, Creativity and Enterprise” with Bloomsbury, featuring interviews with Sir Richard Branson and Sir James Dyson amongst others.

Screen Shot 2015-10-01 at 14.51.48

Charity begins at The Bank of England …

I have just written, arranged and recorded some songs on “economics futures” for our 2015 Charity campaign with Dr Andrew Sentance, former MPC member at The Bank of England, Haydn Jones, Managing Director at Fujitsu, alongside a band of musicians featuring Rick Benbow, a session musician and member of Brit Floyd, who recently scored Status Quo’s “Aquostic” album. The triple A side EP “Rockonomics” was engineered by Ozzy Osbourne and Ian Gillan’s former guitarist Bernie Tormé.

The Old Lady of Threadneedle Street is ravished

The Old Lady of Threadneedle Street is ravished

The songs tell tales of eMen’eM (Macro-economic Mayhem (Yes, I know there are not so many hits written about such things!!):

New Normal” predicts a flatter economic forecast and was a term coined by Andrew Sentance in his first book. The song is set in a Neil Young / R.E.M inspired rebel rant.

The Old Lady of Threadneedle Street” (formerly “Forward Guidance” after Governor of The Bank of England, Mark Carney’s catchphrase) is a Blackmore’s Night and Led Zeppelinesque inspired 16th century folk rock anthem that calls bankers, brokers and bosses to rethink the fundamentals on which capitalism rests.

Plus the bonus track “Fiscal Cliff” which I wrote for a BBC programme. Almost as soon as I’d finished it, the BBC were instructed by the Government to stop talking the economy down, so I lost my money and it never made the programme.  That’s the media for you! :-(

We are selling the songs with the option to donate a significant amount to a basket of charities. We are also available for live performances supported by keynote talks in the Square Mile or indeed anywhere around the world. Click the picture to donate by buying the songs plus a bonus track now:

Our Charities

By far the best option for purchase is Bandcamp, as the vast majority of the money reaches the chosen charities with Bandcamp only taking a modest commission. Buy the triple A side EP at TRIPLE A SIDE. Or individual tracks via SINGLES.  The songs will be available on iTunes / Amazon etc. shortly if you just want the tracks without a charitable donation. Meet the band:

Dr Andrew Sentance – Acoustic Guitar, Backing Vocals, Economics
Zee Fincham – Lead Vocals
Rick Benbow – Keyboards
Pete Stephens – Drums, percussion
Haydn Jones – Bass guitar, vocals
Peter Cook – Lead guitars, rhythm guitar, acoustic guitar, musical direction

Rock in the City

Rock in the City L-R : Moi, Haydn Jones, Pete Stephens, Zee Fincham, Rick Benbow and Dr Andrew Sentance

The Old Lady of Threadneedle Street - inspired by Stairway to Heaven - Robert Plant looks amused - Photography by my friend Christina Jansen

The Old Lady of Threadneedle Street – inspired by Stairway to Heaven – Robert Plant looks bemused – Photograph by my good friend, the lovely Christina Jansen http://www.cjansenphotography.com

Here’s the video for the bonus track: “Fiscal Cliff” – a hard rock song for hard times – the forerunner to the Rock In The City sessions:


For fresh thinking on Business grab copies of our books on Amazon, including new editions of “The Music of Business” and a 2nd edition of “Punk Rock People Management” – disruptive strategy and common sense ideas about leading your people.

Pre-order our new book for Bloomsbury at Leading Innovation, Creativity and Enterprise.  Groundbreaking thought leadership on leading and managing Brain Based Enterprises where thinking and doing are aligned in perfect harmony.

Parallel Lines

I was delighted to speak with Paul Kwiecinski, Co-Owner of “Face The Music” recently. It seems we have been developing our respective businesses along parallel lines, on opposite sides of The Atlantic Ocean in what could be described as a piece of simultaneous invention.


Face The Music shows surprising parallels with our own work at The Academy of Rock and we have been running our respective businesses for similar lengths of time. Great minds literally have thought alike in what is known as simultaneous innovation. Paul explains the concept:

Face The Music is a collaboration between great musicians and experienced organizational consultants who bring a uniquely powerful mix to clients’ programs and events. And while we are definitely entertaining, we are not mere entertainment. Rather our music events are a powerful catalyst for teamwork and organizational change — using a variety of musical genres as our toolkit — to help organizations become higher performing, more innovative, and just plain cooler places to work.

Perhaps an easy way to understand Face The Music’s work is to see it through  the eyes of a customer, in this case CNN News:

Paul has an impressive client list who have chosen to work with him because they seek greater engagement, authentic relations between coworkers, real organisational improvements and so on. As he points out, it’s not just entertaining. It’s about engaging people’s heads, hearts and souls in their work as most serious enterprises understand.

At face value, it may seem odd to be writing about a potential competititor. It is not. This blend of music and experienced organisation consultants is an extremely hard act to pull off as I know through some 15 + years of development of the approach. We’re hoping that more people will get to learn of our work and choose this over a beige approach to business and organisation development. Both Paul and I travel the world and hope to collaborate at some stage. Come join us and Face The Music.

Check our post on Seasick Steve as well. Speaking of NYC, here’s another product of New York, from the album Parallel Lines:


For more on Music and Business grab your copy of The Music of Business.

Click on the picture to check the book out

Seasick Steve


I was blessed to witness a performance by Seasick Steve the other week at the Ramblin’ Man Fair in Maidstone. In case you are not aware, Steven Gene Wold is a 73 year old blues musician who left home at the age of 13 to avoid abuse by his stepfather, travelling as a hobo on freight trains for much of his early life. Having worked with people such as Joni Mitchell and been a studio engineer and producer, he made his breakthrough at the age of 62 after an appearance on “Later with Jools Holland”, thus proving that it’s never too late to start a new career in the music business.

Steve is living proof that less can equal more in life. Amongst the guitars he plays he has the one pictured above, made from car hubcaps and a broomstick. He also plays a one string guitar, a neat demonstration of the theory of constraints and his famous three string Trance Wonder, pictured below:


Amongst the artists that we interviewed at the Ramblin’ Man Fair were Bernie Marsden, Marillion, Joanne Shaw Taylor, Bob Wayne, Jess and the Bandits, The Temperance Movement, Blue Oyster Cult, Aaron Keylock, The Quireboys, No Hot Ashes, The Rival Sons, narrowly missing Vic Reeves, Ian Anderson and Saxon. Check out our interviews with Music Giants at Interviews to see these in due course.

We finish with some of the great man’s work with one string, three stringed guitars etc.


For more on Music and Business grab your copy of The Music of Business.

Check our offerings on the blues and motivation at Keynotes.

Click on the picture to check the book out

Click on the picture to check the book out

Axe Victims

Recently I organised an amazing project to bring 6 perfect strangers together from all over the UK to Bernie Torme’s Studio in the garden of England, with the sole ambition of honouring my friend Bill Nelson, leader of English pop art groups Be-Bop Deluxe and Red Noise. Bill has given us over 40 years of pleasure through his continuous creativity. United only by a shared purpose and passion for Bill’s music we set about recording three songs by Bill’s first group Be-Bop Deluxe, ending up in recording four in just under 6 hours. The background story as to how we managed to achieve so much from a cold start is worth exploring. In just 22 hours, the band formed, stormed, normed, performed and reformed from perfect strangers to permanent flames.

The Lazing Apostles L-R: Robert Craven, Tim Hands, Neil Turnbull (seated), Graham Burgess (seated), Bernie Torme, moi et Bryn Bardsley

This experience teaches us important transferable lessons about how to develop a high performance team in record time from an extremely unpromising start point.

Get Great Raw Materials

The “Lazing Apostles” (a spoof on one of Bill’s songs entitled Blazing Apostles) were selected using the internet after I placed an online “advert” for band members on Facebook. There were no auditions, interviews or psychometric tests. Nobody knew each other before we met with the exception of the drummer, who I worked with during my time at The Wellcome Foundation. It seemed that everyone intuitively understood the “job spec” and the level of capabilities required. All I did prior to meeting face to face was to arrange a brief meeting on Skype for an initial social chat.

The facebook advert and job spec

The band we ended up with were a motley crew:

  1. Tim Hands – Lead Vocals – Acoustic Guitar – Tim works on film productions for Handsome Sound Ltd – Lives in Market Harborough
  2. Neil Turnbull – Drums and Percussion – Neil is a worldwide pharmaceutical troubleshooter for Pfizer – also a drummer with heavy metal band Sacrilege. A resident of Whitstable in Kent
  3. Robert Craven – Electric rhythm guitar – Robert is an author of 10 books on marketing and small business leadership. MD at The Directors’ Centre – Based in Bristol
  4. Bryn Bardsley – Bass supremo – Bryn is a professional musician having worked in corporate life for many years – Lives in the frozen north and works as an odd job man
  5. Graham Burgess – Keyboards – Graham performs in a number of Progressive Rock bands – I know little else about him – From Hastings – is a senior member of the local council
  6. Moi – Lead guitar and backing vocals – enough said – A man of Kent

Two management consultants, a film producer, an odd job man, a council officer, a druggist – not quite the usual rock’n’roll credentials!!

Bill Nelson with one of his early heroes, Duane Eddy. Check Bill’s latest work out at Bill Nelson.com

Combine Passion with Purpose

We had agreed to attempt three songs on the day, possibly two if things went less well. I converged our song choices to three using a Delphi type process using a secret ballot on a list of songs chosen by the group. This meant there was a razor sharp focus to deliver these songs on the day and no divergence to try other songs. This is essential under limited time conditions. We also agreed the structures of each song through e-mails and sharing definitive template versions of the songs from Youtube. Each member then set about learning their parts individually – there were no joint practices and fairly little discussion prior to meeting in person.

Getting the Chemistry right

Given our complete lack of playing together, we sensibly agreed to meet at Bernie’s studio the night before, with the ambition of running through the songs once or twice and having a few beers to develop the essential “psychological contract”. We needed just over an hour of physical practice before we retired to the pub to let our work incubate over night …

Chemistry matters – gelling diverse talents and drinking chemicals (beer)

Rules of engagement

Without the use of a flip chart or holding hands in a circle, everyone in the band got the rules of engagement.  In hindsight, I think they were:

  1. Take no prisoners – We delegated authority over musical direction to Bernie Torme who simply told us when we had done enough etc.
  2. No pussyfooting – at various times we needed to substitute someone in the band to play a part. For example I simply wasn’t “feeling the love” when playing acoustic guitar on Crying To The Sky. Unlike some bands, this was done without fuss or damaging egos.
  3. Playfulness – although we were under some time pressure, it was a true joy to play with the other band members and we all enjoyed various mistakes we made, supporting each other etc.

The real boss - Bernie Torme - click to find his tour dates and studio

The real boss – Bernie Torme – click the image to check his tour dates out

Start with the end in mind

Given the huge geographical separation of the band members (I estimate we travelled some 1500 miles between us to attend the recording session), the most important thing we did was to lock in the recording date at the beginning. Creativity and genius counts for nothing if you are not all in the same room at the same time!

80 percent of success is showing up”

Woody Allen

Here are the four songs we produced on the day, plus the ‘re-enactment’ of the cover of “Sunburst Finish” shown above, sans nudity and perspex cage, otherwise completely accurate in all respects! :-) We are planning a return project at some point.


“Sign your name with a star”

Bill Nelson at the awards ceremony for his “Wakefield Star” award


Peter Cook offers keynotes that blend World Class Thinking with parallel lessons from music via The Academy of Rock and better Business and Organisation Development via Human Dynamics.

Read more about Bill Nelson in the book “The Music of Business