The Innovation Factory … and blog roll

We’re off to New York to run an innovation summit for a major Pharmaceutical company w/c 02 September.  This prompts me to mention Andy Warhol, The Factory and the transferable lessons re innovation in business.  I see Warhol’s Factory as the ultimate ‘skunkworks’ in terms of the business literature from Tom Peters et al on the topic, where paradigm shifting art was produced from almost nothing in a kind of ‘guerilla’ approach to creativity and innovation.

As a bonus part of our process with the company in the evenings we will be working in a low tech way with a ‘garage innovation’ approach instead of iPads and high tech.  This for me models the idea that, whilst some people believe that creativity and innovation needs opulent surroundings and resources, the opposite is also true.  Many of the world’s greatest breakthrough drugs have come from shabby laboratories and people who were underfunded and under loved. Much innovation and entrepreneurship starts in garages like HP’s famous start up in a ‘shed’.

To emphasise the ‘garage’ approach to innovation and creativity we are working with toilet tissue as a means of capturing the process, or ‘blog roll’ as I like to call it :

Innovation in just three sheets of 'blog roll' - Image by Simon Heath - Corporate Illustrator who is working with us in New York on the project

Innovation in just three sheets of ‘blog roll’ – Image by Simon Heath – Corporate Illustrator who is working with us in New York on the project

The approach uses a successive series of divergent an convergent thinking stages, spread out over 24 hours to allow just a little time for incubation and improvement.  Not quite the levels of incubation that Wallas (1926) had in mind but hey ho, life is busy and this is a piece of added value we intend to use to develop the team’s ability to work confidently and quickly together for the evening.  This process admittedly will not produce the final innovations, as the whole process is designed to fit into a few hours.  But, it will produce about 30 ‘quick and dirty’ ideas to be taken to the board for further consideration via  a peer review process.  This is in addition to our main work at the summit to tackle some thorny strategic problems in their full detail.  Obviously that’s not shareable.  However, it’s based on our approach to what we call “wicked” problems:

Wicked problems

The wicked problem matrix

For more details on our process design skills, do get in touch.  For more on Andy Warhol, The Factory and Innovation, get hold of a copy of our books “Best Practice Creativity”, “Sex, Leadership and Rock’n’Roll” and the latest one “The Music of Business“, acclaimed by Harvey Goldsmith CBE and Professor Adrian Furnham.

We leave with an insight into The Factory and Warhol courtesy of Lou Reed and John Cale.  The Factory, Max’s Kansas City and The Chelsea Hotel may no longer be what they were, but we can still learn valuable lessons from their example.

New York, New York

We’re off to New York in a few days time to deliver an innovation summit for a major pharmaceutical company.  I’ve brought together an international team for this event and it’s going to be extremely hard work but a great deal of fun.  Here is the rogue’s gallery, expertly illustrated by Simon Heath, social media’s “Quick Draw McGraw”:

The international team's diverse passions and drives

The international team’s diverse passions and drives

Our work in the build up to the event has involved extracting a number of topics that keep the company’s leaders awake at night, but which are amenable to radical or incremental creative options.  We need to develop a micro climate where creativity can flourish and convert that creativity into sustainable and profitable innovations to succeed.  We’ve produced a pack of cards to assist people in learning from the event AS WELL as reaching the deliverables.  Here’s one of the card deck which summarises our thinking on the principles for innovative thinking:

Human Dynamic's principles for innovative thinking summarised

Human Dynamic’s principles for innovative thinking summarised

Oh, and the client found out about our ‘evening work’ and has asked us to perform “Fiscal Cliff” on one of the evenings after the work is done.  No pressure then!

Obviously the nature of our work there is company confidential so I can say no more on this.  Other than to illustrate the principles of a successful innovation event via the medium of music:

I feel fine – to succeed at such an event requires the tolerance of the unknown.  Much of our preparation will focus on building this ‘corporate muscle’:

Walk on the wild side – We will take a number of excursions into the world of radical and incremental creativity at the event using a set of strategies and a suite of tools taken from our repertoire of over 100 approaches to divergent and convergent thinking.  This was one of the main reasons we won the business, based on a ‘best fit’ approach rather than a ‘plug and play’ approach.  We have built an approach to innovation based on Andy Warhol’s approach to making new things happen at “The Factory” – his ‘innovation hothouse’, which fits in nicely with our location.

Perspire – Creativity may be about inspiration, but innovation is all about perspiration, so our event will emphasise execution and implementation over pure divergence.  Check Prince’s song Black Sweat for some inspiration on perspiration!

Finally, and in synch with the title of this blog, here’s a remix of New York – Empire State of Mind by Alicia Keys.

Empire State of Mind - Click on the image to hear a remix of the Alicia Keys song

Empire State of Mind – Click on the image to hear a remix of the Alicia Keys song