Innovation and Creativity

Last week Bloomsbury commissioned a groundbreaking book on innovation and creativity from me. Bloomsbury are the home of Harry Potter and have a major cadre of thought leaders and business authors alongside their popular offerings. I’m wondering if you would like to be part of this great adventure?

Bloomsbury's HQ in London

Bloomsbury’s HQ in London

I’m looking for stories and mini case studies to be included in the book with full credits to you and your company. There are two themes – one personal and the other more business focused:

1. Personal Creativity Stories

Have you got a story which illustrates how your own creativity works? Can you articulate the circumstances under which you are at your most creative? Do you work best alone or in groups. Does the environment, your mood, stimulation level or time of day matter? Typical strategies for personal creativity include running, showering, being engaged in some non-work related activity e.g. ironing, gardening etc. I’ve attached an example below to give you an idea of the sort of thing I’m looking for. Your story could be anything from 50 to 300 words long. It would be good if you can tie your story to an underlying principle from psychology or neuroscience.

2. Innovation Mini Cases

For Innovation Leaders

  • How do you structure for innovation in your enterprise?
  • How do you create a culture and climate for intrapreneuship?
  • How do you deal with failure?
  • How is your approach to innovation informed (or not) by what academics and thought leaders say about the process of bringing new things into being?

For Innovators

  • Have you taken an idea and converted it to a profitable / sustainable innovation?
  • How did you set about that?
  • What barriers did you have to overcome?
  • How was your approach informed (or not) by what academics and thought leaders say about the process of bringing new things into being?
  • What has been the impact? – on you, on others, on society?

We currently have case studies from Virgin, Pfizer, Fuji Film, Widget, Dyson etc. so I’m looking for examples from different walks of business life. Your case could be anything from 300 to 1200 words long – it does not have to include all the aspects I’ve mentioned above and could focus on other aspects of innovation.

Please send your contributions via e-mail to The deadline for book submission is tight and I really need your contributions within one month (19 April) to have a realistic chance to integrate your piece into the final manuscript.


Peter Cook leads Human Dynamics and The Academy of Rock. Author of eight books on leadership and creativity as it applies to business. His latest offerings “Punk Rock People Management” – 2nd Edition and a NEW edition of “The Music of Business” may be pre-ordered now by clicking on the image.

Click to order

Click to order


Enigmatic Leadership

Does your enigma as a leader increase if a sense of mystery surrounds your life?  I was thinking about this whilst listening to the BBC broadcast on Prince’s ‘Vault’ of unreleased material today, estimated to be more than 70% of his recorded output.

In case you are not familiar, Prince is thought to write a song every day and is already considered to be capable of releasing albums for many years after his death, achieving some kind of mythical ‘life after death’ status for some of his fans.  It’s a quite different approach to that of Michael Jackson, Jimi Hendrix and The Beatles, where people have struggled to find anything like a catalogue of quality unreleased material.

Undoubtedly, his enigma is a great allure for his fanbase, some of whom would probably do anything to see him. This level of adulation has its downside. My own frustration with the purple genius’ enigma reached its peak when I bought a ticket to one of his aftershows in London some years back, only to find the he had gone directly to Dubrovnik after the main show and had no intention of performing, leaving me cold and tired, walking around London till the early hours.  Yes, the billing for these shows did say “Expect the unexpected”, but at that point I felt he had stretched the deal way beyond the promise!  I recall he did something similar in Ireland some years back as well and at numerous other locations.  Yet, he also occasionally gives ‘random acts of kindness’, such as when I queued for 7 hours to see him in London last year, expecting to pay £70 for the pleasure and then being asked for £10 when I reached the door.

Do the concepts of being mysterious and precocious stretch to modern day leadership in business? I’m sure many of you would expect me to say yes, given my ‘minor obsession’ with music and business parallels, but this is one area where I have to say no.  Here’s three things you should not ‘copy and paste’ from Prince’s example as a leader and two that you might:

Screen Shot 2015-03-21 at 12.07.35

Finally, here’s the song from my ‘vault’ that I wrote for Prince, in support of the charity Autism Rocks. Download your copy now via Bandcamp and tell your friends.  Also a picture of Prince’s spiritual Godfather Mr George Clinton of Parliament after his tour of The Houses of Parliament last week when I caught up with him. I’m off to see George if anyone wants to join me in London on April 15th at Kokos with Dr Andrew Sentance and a special guest.


What U C Is What U Get – a tribute to Prince, in support of Autism research – artwork by Mary Frances Geiser

First you gotta shake the gate ... of Parliament - with George Clinton at The Houses of Parliament

First you gotta shake the gates … of Parliament – with George Clinton at The Houses of Parliament               Photo by Clive Allen

Prince - I would fry for you

                                        Prince – I would fry 4 U – Breakfast can wait!


Peter Cook leads Human Dynamics – better Business and Organisation Development, Training and Coaching. He offers keynotes that blend World Class Leadership Thinking with parallel lessons from the world of music via The Academy of Rock.

Author of eight books on Business Leadership – Check his latest one:

Punk Rock People Management

Click on the picture to find out more

   Click on the picture to find out more

Business Lessons from Music

Top of the Pops

Top of the Pops

I’m off to give a conference in Estonia today where I’ll be giving a run down of 10 top tips about business from the parallel universe of music.  To mark the occasion, here’s the first in a series of posts containing bite size tips about business from music.  I’ve reframed the song titles in a creative way, sometimes outrageously so, to suggest some enduring business tips taken from the world of music rather than the longer winded approach of the business school.  Take a look:

This is part of a book I’m releasing soon.  Drop me a line at for details.




About the Author:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching.  Contact via or +44 (0) 7725 927585.

Seven Deadly Event Management Sins

I spend a lot of my time delivering conference keynotes and events. In a couple of weeks I’m off to Estonia to speak at a conference and later in the month speaking on innovation at Pfizer. This gives me a unique perspective on event design and management from the front of the stage rather than the back. I must say that I’m impressed with the meticulous detail that many event companies use to deliver exceptional events. However, I thought it might be instructive (and fun) to pick out some “deadly sins” from my 20 years of doing this kind of thing as a kind of “reverse set of instructions” on what not to do to get the best from your speakers and presenters.

Don’t Tax your Speakers – I was astonished to get a call from HM Revenue and Customs a while back, asking me to speak on “Punk Rock and Disruptive Innovation”.  All was well until I enquired:

“What are the commercial terms?” 

The event sponsor said:

“I’m not sure what you mean”

I replied:

“How much are you paying me?”

He explained:

“Ah well, our Finance Director has said that it is not our policy to pay external people for events”

I pondered momentarily but then felt compelled to reply:

“Ah, well it’s not my policy to attend then”

Money goes in but none comes out ...

Money goes in but none comes out …

It’s not the real thing – Many years ago I was approached at short notice by an event manager who had to fill a slot at a conference for a well-known caffeine based carbonated soft drink company’s conference, was taking place in five days. She called and said “We want Rock’n’Roll Management next Tuesday between 11.30 and 12.30.  We’ve got a budget of xx thousand pounds. Can you do that?” I asked her to give me some basic details as to what the conference was for, how they would judge my input a success and what was expected as an outcome, but no answers came, apart from a more stern repeat of the request. I politely declined after trying to ask to speak to the sponsor, but she said he was too busy. Whilst it would have been lovely to present to a large group of people from the said company, without a solid brief, it would be bad work for all concerned, however attractive the fee. Of course I understand urgency but it still was important to find out the need rather than just filling the time slot.

Smoke on the Water – One of the strangest events I spoke at was in Sweden. I was asked to speak on parallel lessons between business leadership and music and, on this occasion, the event organiser had decided it might be fun to take the ‘rock’ part of my presentation to its ultimate end point. Just as I was to start the session and completely unannounced (in order to surprise me), they had arranged for a smoke machine to pump out tons of fog into the hotel venue whilst the Deep Purple classic “Smoke on the Water” was played at full volume over the PA system. The ‘fogging people’ took their job very seriously and, for the next 10 minutes the 150 executives were invisible, as their heads bobbed around in a sea of smoke. Needless to say I had to shoulder the blame for this as it would be a natural assumption that I had requested the pyrotechnics as part of my contract. Internally, I was not amused. Nor were they. The best I could do at the time was to point out that leadership was all about handling ambiguity and the unknown and that this was sometimes like wading through fog …

My view of the audience ...

My view of the audience …

Avoid Premature Evaluation – We all love voting technology and apps at conferences, but I’ve spotted a worrying trend amongst busy people. They tend to vote on sessions almost as soon as they have started. This is what HR professionals and sex therapists call “Premature Evaluation”. The impact of some speakers / events cannot be assessed until long after people have had time to reflect and apply the lessons. The use of technology tends to reduce evaluation to fairly trivial “Like / Dislike” choices. Event people would do well to study the work of Kirkpatrick in this area to design meaningful evaluation strategies.

Write to me with your top three to make the Full Seven Deadly Sins of Event Management and I will publish them in an update.


Peter Cook leads Human Dynamics, offering better Organisation Development, Training and Coaching. He offers keynotes that blend World Class Leadership Thinking with the wisdom of the street via The Academy of Rock – where Business Meets Music. Author of seven books on Business Leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE.

Hospice appeal 2014

Today marks the release of my tribute to Prince for Demelza House Hospice.  Please download the track from Bandcamp, iTunes, Google Play, Amazon etc. Set in a Funk groove “What U C Is What U Get” tells a fictional story of a strange relationship between Prince and someone from another galaxy … Warning – the song contains an explicit lyric – I have produced a ‘bleeped’ version for more sensitive ears!  It has been well received by the Prince fanbase with a full feature in The bizzniz. I’m pretty sure some will love it and others will hate it due to the various nods and winks towards the master himself. We shall see.

.. it's all right, it's for a worthy cause ...

.. it’s all right, it’s for a worthy cause … Click to donate


Below are the various links to purchase. The Bandcamp option is especially interesting, as it includes our exclusive “BUY IT DEARER” option – No Amazon or iTunes fees and we’re donating a full £2.49 per copy to the Hospice, so if you are feeling generous, click on the picture to buy now.

BUY IT DEARER ON BANDCAMP and give more to the Hospice - no Amazon or iTunes fees

CLICK logo to BUY IT DEARER on BANDCAMP and give more to the Hospice – no Amazon or iTunes fees !!

Click to buy on Amazon

Click logo to buy on Amazon

Click icon to buy on Google Play Music

Click icon to buy on Google Play Music

Click on the icon to buy on iTunes

As I mentioned, I also produced a ‘bleeped version’ of the song for those who prefer not to hear the expletive in the chorus!!  So, you can BUY IT CLEAN OR DIRTY ! :-)  Can I count on your support?  Please share this blog and the links to the various places to buy.  It’s for a very good cause and we may just have a hit on our hands.  Do something remarkable for a great cause which gets no support from Government.

Censored version - Click to buy

Censored version – Click logo to buy bleeped version on Bandcamp

Artwork by Simon Heath - Twitter @SimonHeath1

Artwork by Simon Heath – Twitter @SimonHeath1

To help you decide which versions to buy, here’s the lyrics from the song and an audio sample of the track from our first Radio play on the the Thirst 4 Funk show:

And a radio interview with Salford City Radio:

UPDATE – One person donated £25 to the Hospice via the Bandcamp option – thank you so much.  As I write this update, the song has hit #3000 on Amazon – will it reach #1?  Yes, with your help via purchases, shares, reviews and so on.  Everything helps!!

Screen Shot 2014-07-16 at 00.39.36

Amazon chart score – Buy it now

Paul Mc Cartney

FT Beatles salmon SMALL

Sargent Pepper’s Lonely Asset Management Company …

What can one say about the innovation and creativity skills of a man who composed songs ranging from Eleanor Rigby, The Long and Winding Road, Blackbird to The Frog Song? Let’s start at the beginning:


Paul Mc Cartney was born on 18th June 1942 to parents who were around 40 years old when he arrived. Much of his early life was spent playing on bomb sites on the outskirts of Speke in Liverpool. His father was a jazz musician, playing the trumpet and a self taught pianist. He used to tell Paul “Learn to play the piano – you will get invited to parties”

LIverpool around the time of Paul Mc Cartney's birth

Liverpool around the time of Paul Mc Cartney’s birth

One of the most important elements of the bond between Lennon and Mc Cartney was the fact that both of them had lost their mothers early on in their lives. A partnership needs a bond and early childhood experiences are frequently very powerful in this respect. Other examples include Simon and Garfunkel and Mick Jagger and Keith Richard, who were childhood classmates. All proof positive that you really just need “A little help from your friends” …

Help - The Beatles as represented by Corporate Artist Simon Heath - Twitter @simonheath1

Help!! – The Beatles as represented by Consulting Artist and friend Simon Heath – Twitter @simonheath1

Creative Tension

It is reckoned that Lennon and Mc Cartney were quite different personalities. See an assessment of the Fab Four’s Myers Briggs types. There is of course some disagreement as to where each of them sit as (a) your type varies over time and (b) it’s rather difficult to assess John and George these days … :-( Some argue that John Lennon was an ENTP, which is my own type – a rare breed. In any case, it’s interesting to note that all of The Beatles occupied essentially minority types, especially George Harrison who conceived of the idea to produce large scale concerts to highlight world poverty issues long before Bob Geldof got on the case with Live Aid etc.

The case for diversity

The case for diversity

Mc Cartney and Innovation

Paul Mc Cartney is perhaps a lower risk taker than John Lennon, what psychologist Professor Michael Kirton would call an adaptor, as compared with those people he classed as innovators. Adaptors tend to work within the system, producing ideas that are more within accepted wisdom and so on whereas innovators tend to challenge existing norms, producing more radical ideas, some of which are impractical. Contrast “Yesterday”, written by Mc Cartney with “I am the Walrus”, written predominantly by Lennon. In business, adaptors often have greater success than innovators, as they tend to produce ideas that are less challenging and which are recognised by consumers in the marketplace as being a logical build on existing ideas. Often we need both innovators and adaptors to produce sustainable innovations: The innovators to produce the hard-to-copy ideas and; the adaptors to help bring the ideas into a practical market focus. Here’s a graphic comparison of the two types, with Mc Cartney perhaps being the more adaptive individual and Lennon the more innovative one. This probably explains the intense different loyalties between fans of Lennon or Mc Cartney.

Innovators and Adaptors compared through the metaphor of building a pyramid

Innovators and Adaptors compared through the metaphor of building a pyramid

Whereas Paul Mc Cartney has traversed musical genres, these have tended to be within existing musical paradigms, for example in his writing of Standing Stones, an album of original classics. He has also tended to be a great arranger of other people’s music. For example Mc Cartney wrote the distinctive mellotron introduction “Strawberry Fields Forever” for John Lennon. His latest album, entitled “New”, provides us with a set of Beatles’ inspired songs. After all, he has nothing to prove. This does not mean that he did not produce anything outside the paradigm. For example it was Mc Cartney that instigated the use of tape loops on “Revolver”. Here is the title track from the album – some shades of Sargent Pepper in this I feel …

Mc Cartney and Creativity

Paul Mc Cartney says that he still seeks advice from John Lennon when songwriting, imagining what John would advise him to do. This skill is what psychologists call projection and fantasy and is embodied in creativity techniques such as ‘Superheroes’, ‘The Disney Creativity Strategy’, ‘Six Thinking Hats’, ‘Wishing’ and so on. Here’s a graphical view of some creativity tools which one of our clients devised at the end of a masterclass event we designed for them, with a representation of the Superheroes approach in the centre. Can you guess what the others are?

Some creativity strategies summarised by one of our clients - in graphical form

Some creativity strategies summarised by one of our clients – in graphical form

He also exhibits playfulness in his approach to creativity. For example, Mc Cartney woke up with “Yesterday” in his head.  For several weeks the lyrics to “Yesterday” were “Scrambled eggs, oh my baby how I love your legs”. I certainly identify with the idea of putting down a prototype in order to develop an idea into an innovation, both in my life as a musician and as a Research and Development Scientist. Sometimes, putting down any idea produces the creative tension needed to develop a better idea.

There’s more on The Beatles and Creativity in the books “Sex, Leadership and Rock’n’Roll” and “The Music of Business“. We are currently considering some corporate events with the cast of “Let It Be”, as it turns out that I’ve performed with “Paul Mc Cartney” at open mic jam sessions in my home town a few times over the years. Contact us for more details or to arrange a unique business masterclass or conference.


About the Author:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching.  Contact via or +44 (0) 7725 927585

Beatles 2

Still Life with Apple, Mac ca and The Beatles

14714 – A tribute 2 Prince

14 July 2014 sees the launch of a song I wrote in honour of Prince a little while ago, featuring the beautiful singing voice of Sharon Mari, a young music student who has just finished her music degree and who is looking to make a career in music. Proceeds from the song are going to Demelza House Children’s Hospice, a charity which I’ve done a number of things for over the years and who receive no support from Government.  Pre-order the song on Amazon via the link below:

Click to buy on Amazon

Click to pre-order on Amazon

What U C is What U Get

Here’s the “recipe” we followed, although this is a product of 20 : 20 hindsight rather than a pre-meditated plan:
STEP 1 Take a synthesis of Funk, Rock ‘n’ Roll in the same way that Prince has been a ground breaking innovator and synthesiser of musical genres
STEP 2 Added a slightly tongue in cheek storyline about a strange and scandalous relationship involving Prince – but just who is in charge? Tip a wink to Prince by using some of his song titles as part of the storyline
STEP 3 Add the beautiful singing voice of Miss Sharon Mari, a music graduate with a great future
STEP 4 Add some great players and drop in a few referential nods to some classic Prince musical ornaments
STEP 5 Record it all in your basement as if your life depended on it … and there you have it …
Demelza Hospice - a worthy cause that rocks

Demelza Hospice – a worthy cause that rocks

We are making a charitable donation from all downloads from the song towards Demelza Children’s Hospice, an organisation which helps terminally ill children live their remaining months in comfort and dignity. Please download the single, share the cause and N JOY the music. A child’s life really does depend on it.  You can buy the song on 14 July 2014 at iTunes, Google Play, CD Baby, Amazon etc.  Just type in the title and / or Academy of Funk ‘n’ Roll.  In fact I’d be most grateful if you all bought the song on 14 July as we stand a fair chance of creating a hit record from this phenomenon. Warning, the song has an explicit chorus line!  Here’s the first verse:

The First Verse of What U C

The First Verse of What U C Is What U Get

Please share this blog or re-blog it as the piece is for a great cause. Last year we released a song about the economy called “Fiscal Cliff” which did pretty well, so I’m wondering if we can take things on from there?  I hope Prince will N JOY it.  I did manage to get a note about the piece to Hannah Ford, drummer with 3rdEyeGirl the other week in Camden, so we shall see …

Hannah Ford - One of the best drummers I've seen in recent times

Hannah Ford – One of the best drummers I’ve seen in recent times

Artwork by Simon Heath - Corporate artist extraordinaire - Twitter @SimonHeath1

Artwork by Simon Heath – Corporate artist extraordinaire – Twitter @SimonHeath1


About the Author:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and Organisation Development, Training and Coaching. Contact via or +44 (0) 7725 927585