About Peter Cook

Never Mind The Theory – Here’s Peter Cook

This is the blog of Peter Cook, MD Human Dynamics and The Academy of Rock.  Author of 7 books on Business and Leadership.  This site is devoted to thoughts on business and music.  For more information, check out Peter’s websites:

THE ACADEMY OF ROCK – For Conferences and Events with a difference!

HUMAN DYNAMICS – Business, Organisation Development, Training and Coaching

Peter Cook leads Human Dynamics and The Academy of Rock, a creativity and innovation management consultancy. Business and Organisation Development, Training and Coaching plus Keynotes which blend leading ideas on business with the power of music, be it rock, jazz or classical. Peter delivers conference keynotes and masterclasses to some of the world’s top businesses, including Johnson and Johnson, Electronic Arts, Pfizer, Laing O’Rourke, BP, GSK, Roche, The UN and Imperial College London. Guest Professor at Hult International Business School

Author of 8 books, including “Sex, Leadership and Rock’n’Roll” and “The Music of Business”, acclaimed by Professor Charles Handy, Harvey Goldsmith and Tom Peters. Peter appears on BBC TV / Radio, Bloomberg TV, The FT, Independent et al. He has an award for his work from Sir Richard Branson.

Peter has followed three concurrent passions over 30 years: science; business and music:

• Leading innovative Pharmaceutical Product Research and Development teams to bring multi-million dollar life-saving drugs safely to the market including the first treatment for AIDS

• Trouble-shooting businesses and starting up factories around the world

• Internal business, organisation development and change consultancy

• Writing and tutoring for Business Schools at MBA level for blue chips

• Writing and performing music

Peter is an MBA, Chartered Chemist, Chartered Marketer, FCIPD and an NLP Old Master. He works with Duke Corporate Education to offer world class Corporate Development Programmes, ranked No 1 in the world for 12 years by The FT.

He is also an accomplished rock, pop and jazz musician, having performed alongside Bernie Tormé, John Otway, Wilko Johnson, The Fall and Patti Russo, Meatloaf’s long term singing partner and performer with Queen and Cher. He helped Bill Nelson, leader of pop art band Be-Bop Deluxe, to sell out an ITV Legend’s concert. He also sponsored ‘The Real Spinal Tap Tour’ – an entrepreneurial adventure to go on a record breaking rock’n’roll world tour – It was an unmitigated disaster, but the story of this comedy of errors has powerful lessons for entrepreneurs and leaders.

Peter’s talks can be accompanied by a roster of class A rock stars and session musicians, with pedigrees performing with Roger Waters, Mike Oldfield, Ozzy Osbourne, Ian Gillan, The Doctors of Madness, The Damned, Queen, Meatloaf, Anastasia etc.

Beautiful guitar soundscapes – available on CD – email peter@humdyn.co.uk

9 responses to “About Peter Cook

  1. Hi Peter, thanks for the post on our story – this is an very cool blog so thanks for sharing! Would you be interested in a blog post/story exchange with businessbecause – we could interview each other perhaps? Where did study for your MBA?


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s