Do It Yourself – Disrupting the Music Industry

Come join us at The Virgin Lounge in Eagle Place, London on Friday December 04 at 3 pm where I will be talking with Mark Christopher Lee, leader of cult indie band “the pocket gods”. Mark was discovered by the late John Peel who liked his song written about his local curry house – “Ballad Of The Peshwari Naan” and was called a “wilful maverick” by Tom Robinson. Mark has just released an album called 100 x 30. Mark explains the concept:

“I wanted to do something to help musicians gain fairer royalties from the music industry/streaming giants with an album of 100 songs all 30 seconds long – For example Spotfiy pays out a tiny royalty of 0.007p per track over 30 seconds. This gave me the idea of recording an album of 100 songs that were 30 seconds long each. Why write songs that are any longer? All the songs were recorded on laptops in garages from just a few takes in a lo-fi style – the album is all about ideas and creativity as opposed to perfectionism and over production – technology allows people to record great quality music at low cost at home which is very punk and empowering”.

In my business life, I’ve written about the theory of constraints on a number of occasions and this project is a classic exercise in using constraints as a spur to creativity. See Constraints and Creativity for more information.

100 x 30 - Click to view the website

100 x 30 – Click to view the website

Mark has written and recorded 72 albums since 1998. As well as an indie legend, having previously played bass in Jesus and The Mary Chain, he also runs his own indie label which is now home to 20 or so aspiring new artists, many of whom are favourites on BBC 6 music as well as home to more established acts such as the legendary songwriter Larry Weiss, who wrote million sellers Rhinestone Cowboy, Bend Me Shape Me and Hi Ho Silver Lining. 

100 x 30 features Mungo Jerry, Owen Paul (My favourite waste of time), Tom Greene of The Orb et moi – I contributed a 1984 inspired track under the name “The Pigs of Freedom” called “Anaesthesia Politica”, which sports 3 verses, 3 chords, a 3 second guitar solo and comes in at 33 seconds long – just 3 seconds over Spotify’s budget to qualify as a song :-) I am looking forward to my 0.007 pence royalties from them!!

City AM picked up the story recently, comparing us with Taylor Swift – I’m not sure the comparisons are valid, but take a look for yourself:

The first time we have been linked to Taylor Swift - Click to access City AM article

The first time we have been linked to Taylor Swift – Click to access City AM article

Please contact the London Eagle Place Lounge on 0207 439 8802 to register your place. It’s absolutely FREE!!  All event details here.

Here’s “Anaesthesia Politica” – I described it as a 1984 inspired Psychedelic Political Punk Poem!  An entirely new genre of music I think :-)

and the slightly longer “Pestonomics“, released last week in support of Cancer Research UK:

Click to buy the track for Cancer Research UK

Click to buy the track for Cancer Research UK

… and two  of the album tracks:


About the Writer:  Peter Cook leads The Academy of Rock – Keynote events with a difference and Human Dynamics – Business and organisation development, training and coaching.  Contact via or +44 (0) 7725 927585

Agilty and Perception

In our occasional series of posts on the practical aspects of Neuro-Linguistic Programming (NLP), here’s a short post on one of NLP’s values, summed up by the phrase:

The meaning of communication is the response you get

This simple phrase is one of the hardest but most useful principles to get on board. Instead of thinking it’s someone else’s fault if they don’t ‘get you’, this NLP principle places the onus on you to vary your communication style to be more influential. the buck rests with you, and if at first you don’t succeed, try something different. Many times we misunderstand each other, as if we are speaking foreign languages:

I say Tomato, you say Tom Ate O, let’s call the whole thing off

In practice, you can use this idea in the following ways:

Try explaining yourself from the other person’s point of view

Explain yourself in the language they would prefer rather than your own preferences. Live inside their world, not yours

Ask them to explain what they don’t understand or accept, then move on from there

We live inside our own skins for much of thIn some cases, no matter hard we try, some people are “on the Central Line” and others “on the Circle” metaphorically speaking … of course there are points at which these tube lines meet … :-) Check the 1948 tube map out to think about how you can meet people in a conversation where they are rather than where you are:

Skilled negotiators and influencers understand and use these skills naturally but they can also be learned and refined. Check out our offerings in this area at Human Dynamics or give us a call to set up some NLP master coaching.

Of course some people are just really “hard to read” as illustrated by this cat cartoon from my friend’s cousin, the great Steve Bell – such people make great poker players amongst other life and business skills. More on this in another article to demystify and cut the crap (but not the cats) out of NLP.

We finish with Fred Astaire and Ginger Rogers on the vexed question of communication excellence:


Human Dynamics offers better business and organisation development, training and coaching. Our sister company The Academy of Rock specialises in cross-disciplinary learning on business and music, delivered through conference keynotes and longer masterclasses.

Do order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business and Music. Acclaimed by Professor Adrian Furnham and Harvey Goldsmith CBE.

Seasick Steve


I was blessed to witness a performance by Seasick Steve the other week at the Ramblin’ Man Fair in Maidstone. In case you are not aware, Steven Gene Wold is a 73 year old blues musician who left home at the age of 13 to avoid abuse by his stepfather, travelling as a hobo on freight trains for much of his early life. Having worked with people such as Joni Mitchell and been a studio engineer and producer, he made his breakthrough at the age of 62 after an appearance on “Later with Jools Holland”, thus proving that it’s never too late to start a new career in the music business.

Steve is living proof that less can equal more in life. Amongst the guitars he plays he has the one pictured above, made from car hubcaps and a broomstick. He also plays a one string guitar, a neat demonstration of the theory of constraints and his famous three string Trance Wonder, pictured below:


Amongst the artists that we interviewed at the Ramblin’ Man Fair were Bernie Marsden, Marillion, Joanne Shaw Taylor, Bob Wayne, Jess and the Bandits, The Temperance Movement, Blue Oyster Cult, Aaron Keylock, The Quireboys, No Hot Ashes, The Rival Sons, narrowly missing Vic Reeves, Ian Anderson and Saxon. Check out our interviews with Music Giants at Interviews to see these in due course.

We finish with some of the great man’s work with one string, three stringed guitars etc.


For more on Music and Business grab your copy of The Music of Business.

Check our offerings on the blues and motivation at Keynotes.

Click on the picture to check the book out

Click on the picture to check the book out

Management Talk

Wesley Gransden is the host of a new series called Management Talk and I was honoured to be his first guest the other week. Click on the image to hear his first show:

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We had a different kind of chat about the good, bad and ugly of management and leadership, including the following themes:

  1. How do you manage your career?
  2. What have management and music got in common?
  3. Why does cognitive dissonance matter in business?
  4. How can you get the best out of people that are different to you?
  5. What can we learn from Sir Richard Branson and Clive Sinclair about innovation?
  6. What is mathematical creativity?  How can we use it?
  7. Is everyone creative?
  8. How do leaders use emotional intelligence to create great results?
  9. What is a Brain Based Enterprise and who is doing this?
  10. What’s in the new edition of The Music of Business?

Listen in to Management Talk, grab a copy of the book and contact us to meet for a free consultation in London or by Skype. Later in the year we will be back on the show with our version of Desert Island Management Discs …

Click on the picture to check the book out

Click on the picture to check the book out

Axe Victims

Recently I organised an amazing project to bring 6 perfect strangers together from all over the UK to Bernie Torme’s Studio in the garden of England, with the sole ambition of honouring my friend Bill Nelson, leader of English pop art groups Be-Bop Deluxe and Red Noise. Bill has given us over 40 years of pleasure through his continuous creativity. United only by a shared purpose and passion for Bill’s music we set about recording three songs by Bill’s first group Be-Bop Deluxe, ending up in recording four in just under 6 hours. The background story as to how we managed to achieve so much from a cold start is worth exploring. In just 22 hours, the band formed, stormed, normed, performed and reformed from perfect strangers to permanent flames.

The Lazing Apostles L-R: Robert Craven, Tim Hands, Neil Turnbull (seated), Graham Burgess (seated), Bernie Torme, moi et Bryn Bardsley

This experience teaches us important transferable lessons about how to develop a high performance team in record time from an extremely unpromising start point.

Get Great Raw Materials

The “Lazing Apostles” (a spoof on one of Bill’s songs entitled Blazing Apostles) were selected using the internet after I placed an online “advert” for band members on Facebook. There were no auditions, interviews or psychometric tests. Nobody knew each other before we met with the exception of the drummer, who I worked with during my time at The Wellcome Foundation. It seemed that everyone intuitively understood the “job spec” and the level of capabilities required. All I did prior to meeting face to face was to arrange a brief meeting on Skype for an initial social chat.

The facebook advert and job spec

The band we ended up with were a motley crew:

  1. Tim Hands – Lead Vocals – Acoustic Guitar – Tim works on film productions for Handsome Sound Ltd – Lives in Market Harborough
  2. Neil Turnbull – Drums and Percussion – Neil is a worldwide pharmaceutical troubleshooter for Pfizer – also a drummer with heavy metal band Sacrilege. A resident of Whitstable in Kent
  3. Robert Craven – Electric rhythm guitar – Robert is an author of 10 books on marketing and small business leadership. MD at The Directors’ Centre – Based in Bristol
  4. Bryn Bardsley – Bass supremo – Bryn is a professional musician having worked in corporate life for many years – Lives in the frozen north and works as an odd job man
  5. Graham Burgess – Keyboards – Graham performs in a number of Progressive Rock bands – I know little else about him – From Hastings – is a senior member of the local council
  6. Moi – Lead guitar and backing vocals – enough said – A man of Kent

Two management consultants, a film producer, an odd job man, a council officer, a druggist – not quite the usual rock’n’roll credentials!!

Bill Nelson with one of his early heroes, Duane Eddy. Check Bill’s latest work out at Bill

Combine Passion with Purpose

We had agreed to attempt three songs on the day, possibly two if things went less well. I converged our song choices to three using a Delphi type process using a secret ballot on a list of songs chosen by the group. This meant there was a razor sharp focus to deliver these songs on the day and no divergence to try other songs. This is essential under limited time conditions. We also agreed the structures of each song through e-mails and sharing definitive template versions of the songs from Youtube. Each member then set about learning their parts individually – there were no joint practices and fairly little discussion prior to meeting in person.

Getting the Chemistry right

Given our complete lack of playing together, we sensibly agreed to meet at Bernie’s studio the night before, with the ambition of running through the songs once or twice and having a few beers to develop the essential “psychological contract”. We needed just over an hour of physical practice before we retired to the pub to let our work incubate over night …

Chemistry matters – gelling diverse talents and drinking chemicals (beer)

Rules of engagement

Without the use of a flip chart or holding hands in a circle, everyone in the band got the rules of engagement.  In hindsight, I think they were:

  1. Take no prisoners – We delegated authority over musical direction to Bernie Torme who simply told us when we had done enough etc.
  2. No pussyfooting – at various times we needed to substitute someone in the band to play a part. For example I simply wasn’t “feeling the love” when playing acoustic guitar on Crying To The Sky. Unlike some bands, this was done without fuss or damaging egos.
  3. Playfulness – although we were under some time pressure, it was a true joy to play with the other band members and we all enjoyed various mistakes we made, supporting each other etc.

The real boss - Bernie Torme - click to find his tour dates and studio

The real boss – Bernie Torme – click the image to check his tour dates out

Start with the end in mind

Given the huge geographical separation of the band members (I estimate we travelled some 1500 miles between us to attend the recording session), the most important thing we did was to lock in the recording date at the beginning. Creativity and genius counts for nothing if you are not all in the same room at the same time!

80 percent of success is showing up”

Woody Allen

Here are the four songs we produced on the day, plus the ‘re-enactment’ of the cover of “Sunburst Finish” shown above, sans nudity and perspex cage, otherwise completely accurate in all respects! :-) We are planning a return project at some point.


“Sign your name with a star”

Bill Nelson at the awards ceremony for his “Wakefield Star” award


Peter Cook offers keynotes that blend World Class Thinking with parallel lessons from music via The Academy of Rock and better Business and Organisation Development via Human Dynamics.

Read more about Bill Nelson in the book “The Music of Business

The Music of Business Volume II

I’m delighted to announce the launch of a new edition of “The Music of Business”. Signed copies are available direct – simply mail me at You can also order via Cultured Llama Publishers and all the usual places, or join us at the book launch event – details below. The book fuses MBA level lessons on strategy, creativity, innovation, leadership and change with parallel insights from the world of music. Here’s six themes from the book:

1. What can you learn from life in a rock band that is not taught on an MBA programme? I met with Metro Bank and Innocent Drinks last week and both of them pointed out that they hire for attitude above anything else, in common with Sir Richard Branson and Virgin. Generally speaking MBA programmes are a knowledge factory and don’t work on attitude. I’ve taught MBA programmes for nearly 20 years and worked with bands for longer than that so I’m well qualified to make this statement. The blend of MBA + Attitude is an almost unique combination, Professor Adrian Furnham, author of some 80 books on business psychology had this to say on the fusion:

2. How can you be truly adaptive? People talk of adaptive business and learning organisations but how can you truly develop a business that has chameleon like characteristics without losing the benefits of having a longer term posture? Despite my personal dislike for the Sat Nav in my Prius, Toyota remain an excellent company in terms of innovation and adaptability.

2 Toyota Fact File

3. What can we learn from Brian Eno, David Bowie, Jeff Beck and jazz virtuosos about strategies for creativity? Creativity is identified as one of the most important skills for individuals and companies in the 21st century by the IBM study. Simplicity is just one of the hallmarks of what makes for creativity that turns into innovation. Simply stated:

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4. What can we learn about the psychological concept of flow from music? Here’s a snippet from our masterclass on effortless mastery which is available in your company featuring the cello playing of Silvia Impellizzeri.

Flow 2

From Sicily - Silvia Impellizzeri - City Headhuntress, NLP Master, Cello Player

From Sicily – Silvia Impellizzeri – City Headhuntress, NLP Master, Cello Player

5. When innovating, how can you learn from musical concepts such as dissonance and consonance to help you design products and services better? We explore these and many other concepts in an engaging way without all the business jargon which makes the average business book dull. Larry Eliot at The Guardian and Perry Timms at the CIPD agree:

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6. What can you learn about peak performance and other matters from Prince? I’ve been privileged to meet George Clinton and Sheila E this year, both major influences on Prince and outstanding performers in their own right. Prince seems to have an illuminated view on the theory of constraints.

Prince on improvisation

Image by corporate illustrator Simon Heath @simonheath1

Come to our launch party on the evening of Tuesday June 9th – featuring Richard Strange, Leader of underground proto-punk band The Doctors of Madness, an actor who has appeared in Harry Potter, Batman, Robin Hood and who has performed with Tom Waits, Peter Capaldi (Doctor Who etc.), Gary Kemp (Spandau Ballet), Marianne Faithful et al. Tickets available only from Book Launch Event, priced £10.

So, get hold of your copies of The Music of Business alongside it’s sister volume Punk Rock People Management. Or book us for a masterclass in your company with a celebrity guest, to make your event unforgettable.

Death Eaters

June 9th AOR

I have the extraordinary pleasure of bringing Richard Strange to Kent on Tuesday June 9th to present an evening of film, music and spoken word at the Sun Pier Arts Centre.  Tickets available at Death Eaters. Here is the former “Doctor of Madness” with “Doctor Who” aka Peter Capaldi and Sarah Jane Morris of The Communards fame and much more. And a rare clip of The Doctors of Madness performing.

Richard Strange, Death Eater, Writer, Musician and Kevin Costner's Executioner

Richard Strange, Death Eater, Writer, Musician and Kevin Costner’s Executioner

My personal memories of Richard’s wonderful work include regularly missing the last train home and having to sleep on the stairs of Charing Cross Station after Doctors of Madness gigs at The Marquee. At one gig I was hosed down with a fire extinguisher by Captain Sensible of The Damned. An amazing solo gig at Hastings Caves and bizarre evenings at Richard’s Avant Garde Club Cabaret Futura, with Soft Cell, Keith Allen, Blancmange, all guarded by an 11 foot long python which coiled itself at the door to the club.

The Marquee in Wardour Street, breeding ground for the underground

The Marquee in Wardour Street, breeding ground for the underground

What Do I Get?

For just £10 you will be getting:

  • A mildly hilarious set of observations on the parallels between punk rock and business, punctuated by some punk rock riffs and storytelling
  • A rare performance of some of my solo material set in the “retro-futuristic punk ambient” style
  • An interview with Richard Strange plus Q&A opportunities
  • Richard Strange’s one man show, which includes film, music and spoken word
  • A possible appearance by Sarah Jane Morris, solo artist and performer with The Communards
  • An opportunity to meet a Death Eater


Peter Cook launches “Punk Rock People Management” and a brand new version of “The Music of Business” at the event with Richard Strange.   Get your ticket for Punk Rock Biz.

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