The Music of Business Volume II

I’m delighted to announce the launch of a new edition of “The Music of Business”. Signed copies are available direct – simply mail me at peter@humdyn.co.uk You can also order via Cultured Llama Publishers and all the usual places, or join us at the book launch event – details below. The book fuses MBA level lessons on strategy, creativity, innovation, leadership and change with parallel insights from the world of music. Here’s six themes from the book:

1. What can you learn from life in a rock band that is not taught on an MBA programme? I met with Metro Bank and Innocent Drinks last week and both of them pointed out that they hire for attitude above anything else, in common with Sir Richard Branson and Virgin. Generally speaking MBA programmes are a knowledge factory and don’t work on attitude. I’ve taught MBA programmes for nearly 20 years and worked with bands for longer than that so I’m well qualified to make this statement. The blend of MBA + Attitude is an almost unique combination, Professor Adrian Furnham, author of some 80 books on business psychology had this to say on the fusion:

2. How can you be truly adaptive? People talk of adaptive business and learning organisations but how can you truly develop a business that has chameleon like characteristics without losing the benefits of having a longer term posture? Despite my personal dislike for the Sat Nav in my Prius, Toyota remain an excellent company in terms of innovation and adaptability.

2 Toyota Fact File

3. What can we learn from Brian Eno, David Bowie, Jeff Beck and jazz virtuosos about strategies for creativity? Creativity is identified as one of the most important skills for individuals and companies in the 21st century by the IBM study. Simplicity is just one of the hallmarks of what makes for creativity that turns into innovation. Simply stated:

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4. What can we learn about the psychological concept of flow from music? Here’s a snippet from our masterclass on effortless mastery which is available in your company featuring the cello playing of Silvia Impellizzeri.

Flow 2

From Sicily - Silvia Impellizzeri - City Headhuntress, NLP Master, Cello Player

From Sicily – Silvia Impellizzeri – City Headhuntress, NLP Master, Cello Player

5. When innovating, how can you learn from musical concepts such as dissonance and consonance to help you design products and services better? We explore these and many other concepts in an engaging way without all the business jargon which makes the average business book dull. Larry Eliot at The Guardian and Perry Timms at the CIPD agree:

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6. What can you learn about peak performance and other matters from Prince? I’ve been privileged to meet George Clinton and Sheila E this year, both major influences on Prince and outstanding performers in their own right. Prince seems to have an illuminated view on the theory of constraints.

Prince on improvisation

Image by corporate illustrator Simon Heath @simonheath1


Come to our launch party on the evening of Tuesday June 9th – featuring Richard Strange, Leader of underground proto-punk band The Doctors of Madness, an actor who has appeared in Harry Potter, Batman, Robin Hood and who has performed with Tom Waits, Peter Capaldi (Doctor Who etc.), Gary Kemp (Spandau Ballet), Marianne Faithful et al. Tickets available only from Book Launch Event, priced £10.

So, get hold of your copies of The Music of Business alongside it’s sister volume Punk Rock People Management. Or book us for a masterclass in your company with a celebrity guest, to make your event unforgettable.

Death Eaters

June 9th AOR

I have the extraordinary pleasure of bringing Richard Strange to Kent on Tuesday June 9th to present an evening of film, music and spoken word at the Sun Pier Arts Centre.  Tickets available at Death Eaters. Here is the former “Doctor of Madness” with “Doctor Who” aka Peter Capaldi and Sarah Jane Morris of The Communards fame and much more. And a rare clip of The Doctors of Madness performing.

Richard Strange, Death Eater, Writer, Musician and Kevin Costner's Executioner

Richard Strange, Death Eater, Writer, Musician and Kevin Costner’s Executioner

My personal memories of Richard’s wonderful work include regularly missing the last train home and having to sleep on the stairs of Charing Cross Station after Doctors of Madness gigs at The Marquee. At one gig I was hosed down with a fire extinguisher by Captain Sensible of The Damned. An amazing solo gig at Hastings Caves and bizarre evenings at Richard’s Avant Garde Club Cabaret Futura, with Soft Cell, Keith Allen, Blancmange, all guarded by an 11 foot long python which coiled itself at the door to the club.

The Marquee in Wardour Street, breeding ground for the underground

The Marquee in Wardour Street, breeding ground for the underground

What Do I Get?

For just £10 you will be getting:

  • A mildly hilarious set of observations on the parallels between punk rock and business, punctuated by some punk rock riffs and storytelling
  • A rare performance of some of my solo material set in the “retro-futuristic punk ambient” style
  • An interview with Richard Strange plus Q&A opportunities
  • Richard Strange’s one man show, which includes film, music and spoken word
  • A possible appearance by Sarah Jane Morris, solo artist and performer with The Communards
  • An opportunity to meet a Death Eater

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Peter Cook launches “Punk Rock People Management” and a brand new version of “The Music of Business” at the event with Richard Strange.   Get your ticket for Punk Rock Biz.

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General Election – Vote P-Funk

I hear there’s an election coming up and I understand that many people don’t know how or whether to vote. It seems that the issues of trust and authenticity sit beneath this dilemma for many people.

If I had free will, I would vote for a different kind of Parliament, with George Clinton as the leader! :-) George has just finished his tour of the UK and heads back to the states with Parliament / Funkadelic shortly. I took the BBC Economics Editor Robert Peston to meet “President Clinton” the other week, having spotted his interest in George’s piece on the BBC Today programme on Twitter and having also conducted an interview with the Godfather of P-Funk.

I first spotted Robert's interest in P-Funk on Twitter

I first spotted Robert’s interest in P-Funk on Twitter

It was great to meet Robert with my friend Dr Andrew Sentance – as well as being a superb business, economics expect and journalist, Robert’s insights and interest in music made for an unforgettable evening which mashed funk, psychedelia, rap, rock and hip hop into a seamless whole. We spent several pleasant hours talking about David Bowie, Bill Nelson, Prince, Punk Rock and a host of other topics, washed down with a minor injection of business, economics and beer. I was bemused as Robert had to leave the concert momentarily to report on the General Election for the BBC 10 o’clock News, whilst standing outside the “New Houses of Parliament” at Koko’s in Camden! That’s devotion for you.

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The CEO (Chief Economics Officer) meets the CFO (Chief Funk Officer) – with The BBC’s Robert Peston and George Clinton backstage at Koko’s in Camden – Big thanks to Lois Acton and Suki for their help

George has just released a boxed set of albums called “Chocolate City”, recorded live at Metropolis Studios in London. The original album title refers to the black domination of the inner city populations in the US in contrast to what was termed “white flight”, the large scale migrations of white populations to more racially homogeneous suburban or rural locations. Music puts topics like this on the political agenda much more potently than a pile of “white papers” in the Houses of Parliament.

The Chocolate City Box Set

The Chocolate City Box Set

Here’s the ME1 TV interview with George and a link to our full article with Dr Funkenstein.

So, if you feel you can no longer trust our career politicians, my suggestion for the election is to vote for a new kind of Parliament where soul, humility and authenticity inform our decisions about world problems !! :-)  Unfortunately Mr Clinton is not standing for the P-Funk Party.

George Clinton returns to UK in the summer where he performs at Glastonbury amongst other dates. Check George’s new book “Brothas Be, Yo Like George – Ain’t That Funkin’ Kinda Hard On You?” out on Amazon.

First you gotta shake the gates ... of Parliament - George Clinton presents his P-Funk Manifesto at Westminster photo by Kofi Allen

First you gotta shake the gates … of Parliament – George Clinton presents his P-Funk Manifesto at Westminster photo by Kofi Allen

Venus in Furs meets a Symbol

Ain’t no party like a P-Funk Party – Venus in Furs meets a Symbol …

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Peter Cook leads Human Dynamics, offering better Business and Organisation Development, Training and Coaching. He offers keynotes that blend World Class Leadership Thinking with parallel lessons from music via The Academy of Rock. Author of 9 and 3/4 books on Business Leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE.

Join our group The Music of Business where we discuss parallel lessons from Business and Music. Come on down to our special event with the Godfather of Punk, Mr Richard Strange on June 9th – tickets selling fast via Punk Rock HR.

A Love Bizarre – Interviewing Sheila E

Sheila E

A Love Bizarre – Some days at work just don’t get any better

Can the end of a week in business get any better than this?  We just interviewed Sheila E. Sheila Escovedo is a world-class drummer and percussionist whose credits read like chapters in a music history book: Ringo Starr. Marvin Gaye, Prince, Beyoncé, Herbie Hancock, Diana Ross, Lionel Richie, Gloria Estefan and George Duke.

It was quite clear to me that rhythm is genetically imprinted into Sheila’s DNA and her family who performed with Carlos Santana amongst others. It was a pure delight to talk with Sheila. Amongst the many things we discussed were:

  • The central part that the musicians at the back of the stage play in making sure the music reaches everyone and the people at the front of the stage look even better.
  • The role of a musical director in bringing balance to a musical ensemble. Sheila acted as Musical Director for Prince – that’s no mean feat!
  • How creativity works in music and how to get better at what you do through embracing the rich diversity of your chosen artform.
  • Sheila’s collaborations with her father, George Duke and many others.
  • Sheila’s book The Beat of my own Drum, her recent album Icon and her new club, The E Spot
  • Sheila’s work in schools, bringing the joy of music to underprivileged children and her community project Elevate Oakland.
  • The importance of incubation for creativity, sometimes over long timescales.

Take a look at the full report and the exclusive film interview over at our Linkedin Page.

Who said girls can't play the drums?

Who said girls can’t play the drums? Click on the picture for the book

The concert at The Brooklyn Bowl was superb and it was a great pleasure to get past the ‘facebook pages’ and actually meet the organiser of the Purple Army group Pippa Roberts and the woman that has given them so much assistance Debbie Poli.

Some of Sheila' supporters from The Purple Army

Some of Sheila’s supporters from The Purple Army – photo credit Marcus Docherty

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Sheila E and Eddie M burning down the house – Photo Credit Leena Khanna

Sex Cymbal - at the Brooklyn Bowl

Sex Cymbal – at the Brooklyn Bowl

For now, just take a look at some of Sheila’s video output:

And for some more on the importance of rhythm in music, business and life, see our interview with Chris Slade of AC DC.  I was delighted to present Sheila with a copy of my book “Sex, Leadership and Rock’n’Roll”, even more delighted when she said she had seen and heard of it before!  Next week, I’m taking the BBC’s Robert Peston for a meeting with Mr George Clinton, so I’m expecting another masterclass in creativity from the Godfather of Funk.

The Leader of the Band - It was pure pleasure and a private joy to talk with Ms Escovedo

The Leader of the Band – It was pure pleasure and a private joy to talk with Ms Escovedo

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Our new book on Leadership, Innovation and Creativity is scheduled for 2016 release.

In the meantime, do order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business from Music.

Come to our showcase event June 9th, featuring The Godfather of Punk, Richard Strange.

Anarchy in the UK

Screen Shot 2015-04-03 at 13.53.39I’m delighted to announce a groundbreaking once in a lifetime event that examines Punk Rock as a “disruptive innovation” and crosses this over to the world of work.

Come to our special event on Tuesday June 9th evening in Kent, where I will be speaking on punk rock and disruption and working alongside The Godfather of Punk, Mr Richard Strange.  Richard has worked with Jack Nicholson, The Sex Pistols, Martin Scorsese, The Damned, Spandau Ballet, Sophia Loren, Tom Waits, Marianne Faithful, Jarvis Cocker and Damon Albarn, as well as appearing in Harry Potter, Batman, Mona Lisa, Men Behaving Badly, Robin Hood and Gangs of New York.  The event will feature keynotes, interviews, film and a cameo music performance of Richard’s work across 38 years from The Doctors of Madness and beyond.

I will be launching the 2nd edition of Punk Rock People Management – my anti-establishment book about the establishment at the event.  Expect some irreverent and possibly irrelevant ramblings about the crazy world of work, punctuated by a few punk rock riffs. I will perform some ambient music soundscapes from my basement and may also accompany Richard on a few numbers from his canon of work with The Doctors of Madness.

Tickets are just £10 and strictly limited in numbers via Punk Rock.  Get yourself a copy of the ludicrously short but succinct book Punk Rock People Management – A manifesto for faster and better humane relations via The Cultured Llama.

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Innovation and Creativity

Last week Bloomsbury commissioned a groundbreaking book on innovation and creativity from me. Bloomsbury are the home of Harry Potter and have a major cadre of thought leaders and business authors alongside their popular offerings. I’m wondering if you would like to be part of this great adventure?

Bloomsbury's HQ in London

Bloomsbury’s HQ in London

I’m looking for stories and mini case studies to be included in the book with full credits to you and your company. There are two themes – one personal and the other more business focused:

1. Personal Creativity Stories

Have you got a story which illustrates how your own creativity works? Can you articulate the circumstances under which you are at your most creative? Do you work best alone or in groups. Does the environment, your mood, stimulation level or time of day matter? Typical strategies for personal creativity include running, showering, being engaged in some non-work related activity e.g. ironing, gardening etc. I’ve attached an example below to give you an idea of the sort of thing I’m looking for. Your story could be anything from 50 to 300 words long. It would be good if you can tie your story to an underlying principle from psychology or neuroscience.

2. Innovation Mini Cases

For Innovation Leaders

  • How do you structure for innovation in your enterprise?
  • How do you create a culture and climate for intrapreneuship?
  • How do you deal with failure?
  • How is your approach to innovation informed (or not) by what academics and thought leaders say about the process of bringing new things into being?

For Innovators

  • Have you taken an idea and converted it to a profitable / sustainable innovation?
  • How did you set about that?
  • What barriers did you have to overcome?
  • How was your approach informed (or not) by what academics and thought leaders say about the process of bringing new things into being?
  • What has been the impact? – on you, on others, on society?

We currently have case studies from Virgin, Pfizer, Fuji Film, Widget, Dyson etc. so I’m looking for examples from different walks of business life. Your case could be anything from 300 to 1200 words long – it does not have to include all the aspects I’ve mentioned above and could focus on other aspects of innovation.

Please send your contributions via e-mail to peter@humdyn.co.uk. The deadline for book submission is tight and I really need your contributions within one month (19 April) to have a realistic chance to integrate your piece into the final manuscript.

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Peter Cook leads Human Dynamics and The Academy of Rock. Author of eight books on leadership and creativity as it applies to business. His latest offerings “Punk Rock People Management” – 2nd Edition and a NEW edition of “The Music of Business” may be pre-ordered now by clicking on the image.

Click to order

Click to order

 

Welcome Constraints

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In the film It Might Get Loud, guitarist Jack White says that technology makes us lazy and laziness is bad for creativity. He is right. My first guitar cost £10, the strings stood about an inch (slight exaggeration but not much) from the neck which made my fingers work much harder to play the instrument than normal. As a result, people tell me that I can bend strings an incredible amount akin to Dave Gilmour of Pink Floyd, even though I don’t use particularly a light gauge of strings.

White often uses low-quality instruments to force him to play differently, although the Gretsch he is pictured with above is not one of them!  He says:

“If it takes me three steps to get to the organ, then I’ll put it four steps away. I’ll have to run faster, I’ll have to push myself harder to get to it.”

This is something I completely understand as a musician and a scientist.  Some of the best music I made was written using poor equipment where there had to be some kind of struggle to extract something from it.  I spent a lot of time in the 1980’s and 1990’s chaining reel to reel tape recorders together, reversing and splicing tape to create sounds that had never been heard before.  Admittedly a few of these nobody ever wanted to hear again either!

Contrary to popular opinion, constraints are useful for creativity in all walks of life.  James Dyson would not have invented the Dyson vacuum cleaner if he had not become frustrated at his vacuum cleaner which “did not suck”. Isambard Kingdom Brunel would have not built the Great Western Railway without feeling frustrated that he could not get to Cornwall quickly, and so on.

The Clifton Suspension Bridge - one of the many of IK Brunel's achievements

The Clifton Suspension Bridge – one of the many of IK Brunel’s achievements

It’s important to separate what I call “real constraints” from “imaginary ones”.  A real constraint might be a law of physics, an imaginary one simply an assumption such as a way of doing things that has become a habit or paradigm within an industry. In my own experience, I was partly responsible for developing the world’s first AIDS treatment.  A real constraint was that of time.  We needed to collapse the traditional drug development process time to bring the drug to market as quickly and safely as possible.  At that time Wellcome was renowned for making tablet formulations and this would have been our “paradigm response” to the situation.  In the event, we elected to formulate the product as a capsule, something we were very inexperienced with but which would deliver the quickest route to market. This committed us to a rapid learning programme of work to develop the product. In doing so we eliminated the artificial constraint of “we always do it that way”.

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When we design creative thinking sessions for companies seeking to rethink their strategy, products, services and internal processes, I like to boundary the topic under study with the real constraints that surround it.  These should not be too many – too many constraints tend to stifle ingenious thinking and no constraints tend to produce unfocused creativity.  Some disagree with me on this, saying that creative thinking should be a no holds barred affair.  Long experience in working with people and companies that look for commercial creativity i.e. ideas that have utility suggests that this is wasteful and often does not lead to execution as the ideas developed do not pass the obstacles that are in the way of execution. The theory of constraints is well documented and mostly forgotten by people who think only about the positive side of business improvement.  I wrote recently for Sir Richard Branson on this topic in terms of the internal barriers to innovation and you can read the post at Virgin.

For many years, I’ve used my “fried egg model” to describe the essentials needed to specify a problem or opportunity that is amenable to ingenious thinking.  I was delighted when Charles Handy told me he had thought of something similar for his book “The Empty Raincoat” but later decided it was too fanciful.  The fried egg model requires there to be enough “thinking space” between “the demands or goal” and “the constraints” to provide an arena for productive creativity – “the choices”.  This is why it’s a fried egg and not a boiled one sliced through the middle!  Here is the fried egg I always carry in my bag alongside my computer as I’m sure we all do …

The Fried Egg Model - Demands, Constraints, Choices

The Fried Egg Model – Demands, Constraints, Choices

Andy Wooler offered me this excellent additional example of the use of constraints from the world of music via Arnold Schoenberg’s use of “Serialism”, of which one expression is the twelve-tone technique. We wouldn’t have the magnificent “Rite of Spring” without it. The technique requires that all 12 notes of the chromatic scale are sounded as often as one another whilst preventing the emphasis of any one note. This constraint did not get in the way of exciting music and some thought it was a breath of fresh air. Of course, as it is music, not everyone agrees!

To finish, here’s that first guitar that taught me the value of constraints – I was hold it was a Hofner Futurama by the insurance salesman that sold it to me for £10.  It was heavily modified with “Brian May” Burns Trisonic pickups which were its crowning glory.  It taught me to be strong!  I eventually managed to buy another one for a similar price although his one was so bad in construction and playing that I had to take a saw to it.  It was 1977 after all – the year of punk!

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Guitar Book Collage

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Peter Cook leads Human Dynamics, offering better Organisation Development, Training and Coaching. He offers keynotes that blend World Class Leadership Thinking with the wisdom of the street via The Academy of Rock – where Business Meets Music. Author of seven books on Business Leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. Connect with us on our Linkedin Company Page and join our group The Music of Business where we discuss parallel lessons from Business and Music.