Agilty and Perception

In our occasional series of posts on the practical aspects of Neuro-Linguistic Programming (NLP), here’s a short post on one of NLP’s values, summed up by the phrase:

The meaning of communication is the response you get

This simple phrase is one of the hardest but most useful principles to get on board. Instead of thinking it’s someone else’s fault if they don’t ‘get you’, this NLP principle places the onus on you to vary your communication style to be more influential. the buck rests with you, and if at first you don’t succeed, try something different. Many times we misunderstand each other, as if we are speaking foreign languages:

I say Tomato, you say Tom Ate O, let’s call the whole thing off

In practice, you can use this idea in the following ways:

Try explaining yourself from the other person’s point of view

Explain yourself in the language they would prefer rather than your own preferences. Live inside their world, not yours

Ask them to explain what they don’t understand or accept, then move on from there

We live inside our own skins for much of thIn some cases, no matter hard we try, some people are “on the Central Line” and others “on the Circle” metaphorically speaking … of course there are points at which these tube lines meet … :-) Check the 1948 tube map out to think about how you can meet people in a conversation where they are rather than where you are:

Skilled negotiators and influencers understand and use these skills naturally but they can also be learned and refined. Check out our offerings in this area at Human Dynamics or give us a call to set up some NLP master coaching.

Of course some people are just really “hard to read” as illustrated by this cat cartoon from my friend’s cousin, the great Steve Bell – such people make great poker players amongst other life and business skills. More on this in another article to demystify and cut the crap (but not the cats) out of NLP.

We finish with Fred Astaire and Ginger Rogers on the vexed question of communication excellence:


Human Dynamics offers better business and organisation development, training and coaching. Our sister company The Academy of Rock specialises in cross-disciplinary learning on business and music, delivered through conference keynotes and longer masterclasses.

Do order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business and Music. Acclaimed by Professor Adrian Furnham and Harvey Goldsmith CBE.

Management Talk

Wesley Gransden is the host of a new series called Management Talk and I was honoured to be his first guest the other week. Click on the image to hear his first show:

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We had a different kind of chat about the good, bad and ugly of management and leadership, including the following themes:

  1. How do you manage your career?
  2. What have management and music got in common?
  3. Why does cognitive dissonance matter in business?
  4. How can you get the best out of people that are different to you?
  5. What can we learn from Sir Richard Branson and Clive Sinclair about innovation?
  6. What is mathematical creativity?  How can we use it?
  7. Is everyone creative?
  8. How do leaders use emotional intelligence to create great results?
  9. What is a Brain Based Enterprise and who is doing this?
  10. What’s in the new edition of The Music of Business?

Listen in to Management Talk, grab a copy of the book and contact us to meet for a free consultation in London or by Skype. Later in the year we will be back on the show with our version of Desert Island Management Discs …

Click on the picture to check the book out

Click on the picture to check the book out

Leadership in Poland

We are delighted to be heading to Warsaw on June 23/24 to lead a masterclass event on business leadership mixed with parallel lessons from music.  We are also delivering the keynote address and co-hosting a rock music after party following an exclusive dinner on June 23 at the prestigious Pure Sky Club – Warsaw’s premier business club. Head over to the event website to find all the details.

The event, masterminded by Brian Allan, Malgorzata Krukowska, Filip Sobiecki and Paul Cowen, is to include keynotes, workshops, panel sessions and live music sessions to engage minds, bodies and souls. The dinner reception on the previous evening is an exclusive affair. You are strongly advised to book now if you wish to gain a seat at the Captain’s Table, to network with some of Poland’s greatest business leaders. Sponsorship opportunities are also available at the website.

Purple is my favourite colour and it features strongly at the Pure Sky Club – Pictured Brian, Malgorzata and Paul, owner of the business venue

The Polish Economy is one of the fastest growing in Europe, predicted to grow at between 3-4% over the next few years. Speaking personally I love Poland and the Polish people, having visited several times. I was also blessed to have worked with one of the greatest marketing people on the planet from Poland a few years back, in the form of Magdalena Rotsztejn.

Book now for the exclusive dinner and networking event and the masterclass itself at Leadership in Poland. I’m also available for 1:1 coaching sessions or just for informal discussions on Friday 25th June before I return to UK.

Pure Sky – Pure Leadership – Pure Rock’n’Roll


Order your copy of the NEW edition of “The Music of Business” – Parallel lessons on Business and Music. Or grab a copy of Sex, Leadership and Rock’n’Roll in Polish!

The Music of Business Volume II

I’m delighted to announce the launch of a new edition of “The Music of Business”. Signed copies are available direct – simply mail me at You can also order via Cultured Llama Publishers and all the usual places, or join us at the book launch event – details below. The book fuses MBA level lessons on strategy, creativity, innovation, leadership and change with parallel insights from the world of music. Here’s six themes from the book:

1. What can you learn from life in a rock band that is not taught on an MBA programme? I met with Metro Bank and Innocent Drinks last week and both of them pointed out that they hire for attitude above anything else, in common with Sir Richard Branson and Virgin. Generally speaking MBA programmes are a knowledge factory and don’t work on attitude. I’ve taught MBA programmes for nearly 20 years and worked with bands for longer than that so I’m well qualified to make this statement. The blend of MBA + Attitude is an almost unique combination, Professor Adrian Furnham, author of some 80 books on business psychology had this to say on the fusion:

2. How can you be truly adaptive? People talk of adaptive business and learning organisations but how can you truly develop a business that has chameleon like characteristics without losing the benefits of having a longer term posture? Despite my personal dislike for the Sat Nav in my Prius, Toyota remain an excellent company in terms of innovation and adaptability.

2 Toyota Fact File

3. What can we learn from Brian Eno, David Bowie, Jeff Beck and jazz virtuosos about strategies for creativity? Creativity is identified as one of the most important skills for individuals and companies in the 21st century by the IBM study. Simplicity is just one of the hallmarks of what makes for creativity that turns into innovation. Simply stated:

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4. What can we learn about the psychological concept of flow from music? Here’s a snippet from our masterclass on effortless mastery which is available in your company featuring the cello playing of Silvia Impellizzeri.

Flow 2

From Sicily - Silvia Impellizzeri - City Headhuntress, NLP Master, Cello Player

From Sicily – Silvia Impellizzeri – City Headhuntress, NLP Master, Cello Player

5. When innovating, how can you learn from musical concepts such as dissonance and consonance to help you design products and services better? We explore these and many other concepts in an engaging way without all the business jargon which makes the average business book dull. Larry Eliot at The Guardian and Perry Timms at the CIPD agree:

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6. What can you learn about peak performance and other matters from Prince? I’ve been privileged to meet George Clinton and Sheila E this year, both major influences on Prince and outstanding performers in their own right. Prince seems to have an illuminated view on the theory of constraints.

Prince on improvisation

Image by corporate illustrator Simon Heath @simonheath1

Come to our launch party on the evening of Tuesday June 9th – featuring Richard Strange, Leader of underground proto-punk band The Doctors of Madness, an actor who has appeared in Harry Potter, Batman, Robin Hood and who has performed with Tom Waits, Peter Capaldi (Doctor Who etc.), Gary Kemp (Spandau Ballet), Marianne Faithful et al. Tickets available only from Book Launch Event, priced £10.

So, get hold of your copies of The Music of Business alongside it’s sister volume Punk Rock People Management. Or book us for a masterclass in your company with a celebrity guest, to make your event unforgettable.

Anarchy in the UK

Screen Shot 2015-04-03 at 13.53.39I’m delighted to announce a groundbreaking once in a lifetime event that examines Punk Rock as a “disruptive innovation” and crosses this over to the world of work.

Come to our special event on Tuesday June 9th evening in Kent, where I will be speaking on punk rock and disruption and working alongside The Godfather of Punk, Mr Richard Strange.  Richard has worked with Jack Nicholson, The Sex Pistols, Martin Scorsese, The Damned, Spandau Ballet, Sophia Loren, Tom Waits, Marianne Faithful, Jarvis Cocker and Damon Albarn, as well as appearing in Harry Potter, Batman, Mona Lisa, Men Behaving Badly, Robin Hood and Gangs of New York.  The event will feature keynotes, interviews, film and a cameo music performance of Richard’s work across 38 years from The Doctors of Madness and beyond.

I will be launching the 2nd edition of Punk Rock People Management – my anti-establishment book about the establishment at the event.  Expect some irreverent and possibly irrelevant ramblings about the crazy world of work, punctuated by a few punk rock riffs. I will perform some ambient music soundscapes from my basement and may also accompany Richard on a few numbers from his canon of work with The Doctors of Madness.

Tickets are just £10 and strictly limited in numbers via Punk Rock.  Get yourself a copy of the ludicrously short but succinct book Punk Rock People Management – A manifesto for faster and better humane relations via The Cultured Llama.

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Innovation and Creativity

Last week Bloomsbury commissioned a groundbreaking book on innovation and creativity from me. Bloomsbury are the home of Harry Potter and have a major cadre of thought leaders and business authors alongside their popular offerings. I’m wondering if you would like to be part of this great adventure?

Bloomsbury's HQ in London

Bloomsbury’s HQ in London

I’m looking for stories and mini case studies to be included in the book with full credits to you and your company. There are two themes – one personal and the other more business focused:

1. Personal Creativity Stories

Have you got a story which illustrates how your own creativity works? Can you articulate the circumstances under which you are at your most creative? Do you work best alone or in groups. Does the environment, your mood, stimulation level or time of day matter? Typical strategies for personal creativity include running, showering, being engaged in some non-work related activity e.g. ironing, gardening etc. I’ve attached an example below to give you an idea of the sort of thing I’m looking for. Your story could be anything from 50 to 300 words long. It would be good if you can tie your story to an underlying principle from psychology or neuroscience.

2. Innovation Mini Cases

For Innovation Leaders

  • How do you structure for innovation in your enterprise?
  • How do you create a culture and climate for intrapreneuship?
  • How do you deal with failure?
  • How is your approach to innovation informed (or not) by what academics and thought leaders say about the process of bringing new things into being?

For Innovators

  • Have you taken an idea and converted it to a profitable / sustainable innovation?
  • How did you set about that?
  • What barriers did you have to overcome?
  • How was your approach informed (or not) by what academics and thought leaders say about the process of bringing new things into being?
  • What has been the impact? – on you, on others, on society?

We currently have case studies from Virgin, Pfizer, Fuji Film, Widget, Dyson etc. so I’m looking for examples from different walks of business life. Your case could be anything from 300 to 1200 words long – it does not have to include all the aspects I’ve mentioned above and could focus on other aspects of innovation.

Please send your contributions via e-mail to The deadline for book submission is tight and I really need your contributions within one month (19 April) to have a realistic chance to integrate your piece into the final manuscript.


Peter Cook leads Human Dynamics and The Academy of Rock. Author of eight books on leadership and creativity as it applies to business. His latest offerings “Punk Rock People Management” – 2nd Edition and a NEW edition of “The Music of Business” may be pre-ordered now by clicking on the image.

Click to order

Click to order


Reasons to be cheerful … about entrepreneurship

2015 looks like it may well be the year where the “two E’s” collide in a positive manner – where Entrepreneurship meets Economics, so that novel ideas and their owners meet with the capital and other resources to ensure that their enterprise becomes more than a “one hit wonder”. Whilst entrepreneurs are compelled to bring new ideas into existence regardless of the economy, it obviously helps if ideas are launched at a time when people and businesses are in the mood and with the means to buy them.such as Anita Roddick, who started The Body Shop next to a funeral parlour in Brighton in 1976, estimated to be one of the best years in the UK in terms of well being.

Anita Roddick planted her seeds for The Body Shop on fertile ground in 1976

Anita Roddick planted her seeds for The Body Shop on fertile ground in 1976

What then makes me suggest that 2015 is going to be a good year for entrepreneurs?

Economics, Economics, Economics

I was speaking with my friend Dr Andrew Sentance on his economic forecast for 2015 recently. A former member of the Bank of England’s Monetary Policy Committee Andrew is currently Senior Economic Adviser for PwC and a member of my band Rock In The City, dedicated to humanising the square mile through rock music. He outlined several reasons to be cheerful:

  1. Economic growth is forecast to be 2.5% in 2015. Andrew suggests that only the US will do better among the G7 economies in the coming year.
  2. Investment is forecast to grow by over 6% in 2015.
  3. Inflation is low and set to fall further. Consumers may gain some much-needed economic relief in terms of prices.
  4. Unemployment is expected to fall to 5.5% by the end of 2015.
  5. Wages growth is picking up – expected to be 2.4% next year. When combined with low inflation, people can expect the first improvements in living standards since the financial crash.
  6. Real household disposable income is forecast to rise by 2.3% in 2015, providing the consumer with some purchasing power for the first time in several years.
The wonderful Stiff Records - an entrepreneurial startup that started in 1976 but ran out of cash eventually ...

The wonderful Stiff Records – an entrepreneurial startup that started in 1976 but ran out of cash eventually …

The one thing we can be sure of is that the future is that it is subject to change. Nonetheless, these predictions do line up to offer hope that we will be gently lifted out of recession for the first time in around 7 years. What then does the improved economic climate offer for the entrepreneur?

Reasons to be cheerful … for Entrepreneurs … 1, 2, 3

  1. If your enterprise is operating in what I call one of the “Brain Based Industries” you are likely to find a fertile climate for growth in 2015. These include biotechnology, nanotechnology, 3D printing and computing development, which shows no sign of having reached a plateau in our imagination of what’s possible.
  2. The service sector and creative industries are also predicted to show significant growth. If you are an entrepreneur with a creative idea or service, which makes people’s lives better in some way, now is a good time to be thinking of starting your business. My long experience of working with creative people reminds me to also say that you must couch your service in terms of simple to understand consumer focused benefits and not. Some creative minds are prone to think that people will beat a path to your door to seek out what you offer, however difficult you make it for them. That is the exception and not the rule.
  3. Finally some traditional industries are also set for growth with good forecasts for the construction industry and consumer goods. We need also to look at ways to innovate in these industries to make sure that our contributions in this area employ sustainable technologies and materials. This is an area where entrepreneurs can play their part.

We must learn to unlearn

It’s been a long haul through the deepest recession for many years and I’m personally hopeful that we will learn from the lessons of economics to create a more sustainable world economy. That’s not simply learning new things, but also unlearning out-dated habits that create boom and bust economies in favour of a more sustainable world. In this context, we finish with a song that Andrew Sentance loves for it’s rather cheeky Ian Dury inspired lyrics about economics and entrepreneurship. I wrote the song as a call to action for a more sustainable world, plus it was a lot of fun to do …

and, of course, one of the inspirations for Andrew’s predictions: