Our book for Bloomsbury, “Leading Innovation, Creativity and Enterprise”, offers a unique synthesis of theory and practice in the art and discipline of creating great ideas and converting them into even greater innovations in business, society and the world. The book is a product of some 20 years fermentation and incubation of ideas, experiences and practice in the field.
Drawing upon leading edge research from academia but expressed clearly and concisely for the busy person seeking to inform and illuminate themselves with a depth of pragmatism and wisdom. Featuring interviews with Sir Richard Branson, Sir James Dyson and numerous case examples from companies such as Pfizer, Nokia, Metro Bank, Innocent Drinks, Fender, 3M, Space Synapse, Cantium Scientific, Johnson and Johnson, Fuji Film, beCause and many more to ground the ideas and relate to busy people seeking practical inspiration.
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Peter Cook - Speaker, Author 